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    題名: 建議使用一個可以吸引潛在尼加拉瓜遊客來台灣休閒或旅遊的策略
    uggesting a strategy to attract potential Nicaraguan visitors to visit Taiwan for leisure or tourism
    作者: 徐凱玲
    Kelineth Victoria Siu Hebbert
    貢獻者: Liu, Hsiao Lan
    徐凱玲
    Kelineth Victoria Siu Hebbert
    關鍵詞: Nicaragua
    Tourism
    Tourist attraction
    Tourist destination
    Destination image
    Nicaragua
    Tourism
    Tourist attraction
    Tourist destination
    Destination image
    日期: 2012
    上傳時間: 2013-12-02 17:52:15 (UTC+8)
    摘要: This research studied a possible strategy to attract Nicaraguan people to visit Taiwan as tourists. Taiwan is known as East Asia’s sole island bisected by the Tropic of Cancer. Undoubtedly, it is rich in tourism resources; it’s developing its destinations, theme and lifestyle as well as health and fitness tourism. Taiwan has great potential in ecological travel such as bird watching, and whale and dolphin watching, and theme travel like festival tourism, cultural tourism and medical/recuperative tourism. Now with firsthand experience, Taiwan has shown me fascinating places of unique splendor, beauty and traditions.
    As a Nicaraguan citizen, I have sympathized and shared similar experiences with my countrymen (Nicaraguans) while living and studying in Taiwan. They have manifested great interest in traveling. Undoubtedly, Nicaraguan people are willing to visit, know, and explore places, especially Asian countries. As a result, we did interviews to a focus group of Nicaraguan students, first-time Nicaraguan visitors and a diplomat to study whether my countrymen would choose to travel to Taiwan as tourists. In the interviews, we found common themes, categories and patterns that suggest to us that Nicaraguans would choose Taiwan as a tourist destination. Providing affordable tourist packages to these visitors would give the opportunity to have access and channels to travel to Taiwan. This in turn, led us to suggest a way to attract Nicaraguan visitors to travel to Taiwan as tourists.
    Keywords: Tourism, Nicaragua, Tourist attraction, Tourist destination, Destination image
    參考文獻: 1. BIZAN, A. H. (2009), “Tourism marketing in Libya a between reality and ambitions,” Unpublished PhD Dissertation, University of West-Hungary, Faculty of Economics, Hungary.
    2. BURNEY, A. M. S. (2008), “Inductive and Deductive Research Approach,” Department of Computer Science, University of Karachi, Accessed on January 2012 http://www.drburney.net/INDUCTIVE%20&%20DEDUCTIVE%20RESEARCH%20APPROACH%2006032008.pdf
    3. CROMPTON, J. L. (1979), “An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image,” Journal of Travel Research, Vol. 17, 18-23.
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    5. FAKEYE, P.C. AND CROMPTON, J. L. (1991), “Image Differences between Prospective, First-Time and Repeat Visitors to the Lower Rio Grande Valley,” Journal of Travel Research, Vol. 30(2), 10-16.
    6. HANCOCK, B. (2002), “An introduction to Qualitative Research,” Division of General Practice, University of Nottingham, Accessed on January 2012 http://faculty.cbu.ca/pmacintyre/course_pages/MBA603/MBA603_files/IntroQualitativeResearch.pdf
    7. JENKINS, H. O. (1999), “Understanding and Measuring Tourist Destination Images,” International Journal of Tourism Research, Vol. 1, 1-15.
    8. KESTER, G. C. J. (2012),“2011 International Tourism Results and Prospects for 2012,” Accessed on March, 2012 http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_hq_fitur12_jk_2pp_0.pdf
    9. KOTLER, O., HAIDER, D. H., AND REIN, Y. (1993), “Marketing Places: Attracting investment, industry and Tourism to cities, state and nations, New York: The Free Press.
    10. LILJEDAHL, J. (2010), “Using place branding to attract tourists and residents to Swedish regions,” Unpublished Master Thesis, Department of Business Administration and Social Sciences, Luleå University of Technology, Sweden.
    11. LIN, C-Y. AND CHANG, C-J. (2008), “Taiwan’s Image as a Tourist Destination,” Unpublished Master Thesis, Department of Applied Foreign languages, Chaoyang University of Technology, Taiwan.
    12. LIU, Y-L. AND KO, P-F. (2011), “A visitor-focused study of tourism attraction in Taiwan: Empirical evidence from outbound Chinese tourists,” Journal of Hospitality Management and Tourism, Vol. 2 (2), 22-23.
    13. MA, Y-T. AND CRESTAN, A. (2009), “Taiwan’s Challenges for Significant International Tourism Market Growth,” Proceedings of the 10th International Digital Government Research Conference, 272-276.
    14. MIDDLETON, V. T. C. (1994), Tourism Marketing and Management Handbook,” Hempel Hempstead: Prentice Hall, 573-576.
    15. OSLAND, S. J., DE FRANCO, S. AND OSLAND, A. (2007), “Organizational implications of Latin American Culture: lessons for the expatriate manager,” Economia e Gestao, Vol. 7, 1–178.
    16. REISINGER, Y. (2009), “International Tourism: Cultures and Behavior,” Elsevier Inc., U.S.A.
    17. SEATION, A. V. AND BENEIT, M. M. (1996), “Marketing tourism products, concepts, issues, cases,” London: International Thomas Business Press.
    18. TURNER III, W. D. (2010), “Qualitative Interview Design: A Practical Guide for Novice Investigators,” The Qualitative Report, Vol. 15 (3), 754-760.
    Web sites
    http://taiwan.net.tw
    http://taiwanindustry.tier.org.tw
    http://www.sice.oas.org/TPD/NIC_TWN/DraftText_s/Index_s.asp
    http://www.visitanicaragua.com
    http://www.nicaragua.com
    http://english.moe.gov.tw
    描述: 碩士
    國立政治大學
    亞太研究英語碩士學位學程(IMAS)
    97924020
    101
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097924020
    資料類型: thesis
    顯示於類別:[亞太研究英語博/碩士學位學程(IDAS/IMAS)] 學位論文

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