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政大機構典藏 > 傳播學院 > 廣播電視學系 > 會議論文 > Item 140.119/61943

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/61943

Title:	訊息處理策略：媒介行為測量工具的新嘗試
Other Titles:	Information Processing Strategies: A New Tool in Measuring Media Use
Authors:	王旭;湯允一
Contributors:	國立政治大學;國立交通大學廣播電視學系;大眾傳播學系
Keywords:	訊息處理策略;媒介可信度;第三者效果;涵化效果 information processing strategies;media credibility;the third-person effect;cultivation theory
Date:	1999
Issue Date:	2013-11-29 15:55:43 (UTC+8)
Abstract:	閱聽人會主動地處理媒介訊息，是當代傳播研究的一個重要命題。然而，傳統上用來測量閱聽人使用媒介情形的工具，諸如接觸頻率、注意程度、或媒介依賴等，似難觸及閱聽人「主動」或「處理」媒介訊息的意涵。訊息處理策略，可能可以填補這方面的部份空缺。本研究援引國外有關訊息處理策略的文獻及操作方式，製作量表檢視此一測量媒介使用情形的新方法在國內的適用情形。經過三次問卷調查，除了得到一套較為可靠的量表外，還發現訊息處理策略對傳播研究--媒介可信度、第三者效果、涵化效果--可能有的貢獻。 One of the basic assumptions in the field of modern communication research is that audience can actively process media messages. However, the activity of audience seems unmeasured by the measurement such as media exposure, media attention or media reliance. This paper would like to explore "information processing strategies", which are designed to touch audience`s activity. It`s found that information processing strategies could fit the communication context in Taiwan. And this paper also indicates several research topics might get benefits from using the new tool in measuring media use.
Relation:	中華傳播學會年會研討會
Data Type:	conference
Appears in Collections:	[廣播電視學系] 會議論文

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