政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/61941
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/61941


    Title: 全球化下台北市青少年收看電視節目的分析
    Other Titles: Class, Genre, and the Viewing Behavior of Domestic and Foreign Programming in Taiwan
    Authors: 蘇蘅;陳雪雲
    Su, Herng;Chen,Sheue-yun
    Contributors: 國立政治大學;國立臺灣師範大學
    新聞學系;社會教育系
    Keywords: 全球化;日本節目;美國節目;電視節目;青少年
    Japanese programs;foreign programs;audience;television viewing
    Date: 1999
    Issue Date: 2013-11-29 15:55:18 (UTC+8)
    Abstract: 本研究從全球化理論出發，分析台北市青少年經常收看的節目類型及青少年何以喜愛收看外來節目的原因。本研究採用電話問卷調查，抽樣訪問台北市12至19歲青少年，有效樣本為602人。問卷包括：(1)了解青少年收看電視的習慣和節目類型；(2)青少年對台灣、日本和美國節目的偏好與評價；(3)青少年接觸其他影視媒介產品的情形；(4)基本人口資料做為評估。本文發現青少年確實受到全球化過程的影響，他們收看的節目中，日本、美國和本國節目幾乎並駕其驅。但青少年所看節目的類型相當有限，外國節目類型更是如此。其次，青少年最喜歡的本國節目為本國綜藝節目，但這類節目也是青少年全家的最愛，支持了節目具有本國文化接近性仍是本國節目的優勢所在。第三，台北市青少年是容易接受外國節目的族群，他們對於美日兩國節目的評價和美日兩國的整體印象都高過台灣，顯示他們認為美國和日本都是一種強勢流行文化，因此這兩國節目在他們心目中有一定品牌印象。第四，青少年雖然喜歡收看進口節目，但香港、新加坡等區域節目的吸引力反而不及美日兩國，這顯示華語節目的「文化接近性」或許不完全能解釋青少年觀眾何以喜好日本卡通，反而可能是卡通這類特殊類型或文本更具有吸引力。
    The television industry in Taiwan is undergone major reforms since 1990s. As the Taiwan TV market was fully opened in 1992, the local TV stations simultaneously imported tremendous foreign TV programs from Japan. The central premise here is to examine exposure to and preference for imported television programs among the youth in Taiwan. The findings demonstrate that, Japanese programs are increasing in and become superior to the US in Taiwan recently. Although young people in Taiwan with hybrid viewing pattern, the audio-visual product from Japan which have greater cultural proximity than US ones will be more able to build a regional or geographical-cultural-language popular culture domain in Taiwan. As for the cultural influence, there are still many areas of doubt that need clarification. It is still needed to examine how the foreign program viewing behavior were propelled by local cultural industries, not government.
    Relation: 中華傳播學會年會研討會
    Data Type: conference
    Appears in Collections:[Department of Journalism] Proceedings

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