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    题名: Origins of Green Innovations: the Differences between Proactive and Reactive Green Innovations
    作者: 吳豐祥
    Chen, Yu-Shan;Chang,Ching-Hsun;Wu, Feng-Shang
    贡献者: 科管所
    关键词: Green innovation;Proactive green innovation;Reactive green innovation;Environmental organization;Innovation;Environmental management
    日期: 2012-06
    上传时间: 2013-11-21 14:55:43 (UTC+8)
    摘要: Findings – This study divides green innovations into two types: proactive and reactive green innovations, because their origins are different. The results show that both of the internal origins – environmental leadership, environmental culture, and environmental capability and the external origins – the environmental regulations and the environmentalism of investors and clients – can generate reactive green innovation. However, only the internal origins can facilitate proactive green innovation. This study suggests that companies should invest their resources in cultivating the internal origins rather than the external origins.
    關聯: Management Decision, 50, (3),368-398
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1108/00251741211216197
    DOI: 10.1108/00251741211216197
    显示于类别:[科技管理與智慧財產研究所] 期刊論文

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