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    Title: 溝通不確定性:探索社交媒體在災難事件中的角色
    Authors: 陳百齡;鄭宇君
    Chen,Pai-Lin;Cheng,Yu-Chung
    Contributors: 新聞系
    Keywords: 不確定性;正確性;災難傳播;社交媒體;科學傳播;備援頻道
    uncertainty;accuracy;disaster communication;social media;science communication;backchannel
    Date: 2012.06
    Issue Date: 2013-11-11 09:37:08 (UTC+8)
    Abstract: 身處災難事件頻繁的當代社會,面對災難發生暴增的資訊流量、焦慮與恐慌的情緒漫延,在動態變化的情境下,社交媒體如何滿足公眾溝通不確定性的需求?本文以2009年莫拉克風災為例,探索公眾如何運用不同的災難媒體溝通不確定性,研究發現:既有的社交媒體不足以解決災難時期的資訊需求,透過網路社群架設的臨時災情網站,有效將社交媒體散布的各種訊息引導到災情網站進行過濾與查證,不同災情網站的參與社群各自發展出確保資訊正確性的途徑,社交媒體因而成為新型態的流言傳散與查證平台。
    This study examines how people manage the surge of information in dynamic situations. When faced with uncertainty during a disaster event, people tend to experience anxiety and fear. In August 2009, during the disastrous floods brought by Typhoon Morakot in Taiwan, a new form of communication facilitated by the latest communication technologies and social media emerged. Ad hoc disaster information websites effectively collected and organized disaster-related information from various internet communities. Through collective gatewatching, these websites developed a unique technique to ensure the accuracy of information. Thus, social media has become a new platform for spreading information and factchecking.
    Relation: 中華傳播學刊 , 21 , 119-153
    Data Type: article
    Appears in Collections:[Department of Journalism] Periodical Articles

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