| Reference: | 一、中文文獻
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三、調查資料
尼爾森2005媒體消費／生活形態調查，取自：HTUhttp://www.magazine.org.tw/enews/2006Enews/NielsenMediaResearch_BreakingNews.pdfUT
台灣網路資訊中心（TWNIC），2008台灣地區寬頻網路使用調查報告，取自HTUhttp://www.twnic.net.tw/download/200307/0804c.pdfUTH。
網路廣告發展概觀（2007年12月20日），全球華文行銷知識庫，取自：
HTUhttp://www.cyberone.tw/ItemDetailPage/MainContent/05MediaContent.aspx?MMMediaType=OMMEDIA&MMContentNoID=46457UT
2008名牌精品指數大調查（2008年6月18日），全球華文行銷知識庫，取自：HTUhttp://www.cyberone.tw/ItemDetailPage/MainContent/05MediaContent.aspx?MMMediaType=cti_customer&MMContentNoID=51441UT |
