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Title:	從智慧資本觀點探討會話資本經營-以TED與TEDxTaiepi為例 The exploration of management of Conversation Capital from the perspective of Intellectual Capital bases on TED and TEDxTaipei
Authors:	劉益滄
Contributors:	溫肇東劉益滄
Keywords:	會話資本智慧資本 TED TEDxTaipei Conversational Capital Intellectual Capital TED TEDxTaipei
Date:	2010
Issue Date:	2013-09-04 11:55:22 (UTC+8)
Abstract:	TED(Technology、Entertainment、Design)十八分鐘的小演講，其創新的內容與巨大的影響享譽全球。TED透過十八分鐘的演說，傳遞有價值的想法，歷經近三十年的演化與成長，不僅成為創意交流的重要平台，也透過語言翻譯和開放品牌授權等計畫擴散全球。在這股TED浪潮之中，台灣並沒有缺席，自2009年TED開放全球授權，台北是亞洲第三個拿到授權的城市，TEDxTaipei至今已舉辦三次大會，另有TEDxMonga(艋舺)與TEDxTainan(台南)等組織也取得授權、並各自舉辦活動。 TED經營多年的「會話資本」已經席捲全球各地且快速散佈，世界各地的人們持續談論、分享甚至參與TED。但是如同其他資本一樣，會話資本需要妥善地經營與管理，而TED究竟如何做到？藉由智慧資本的觀點，本研究提出三個研究問題：(1)組織的人力資本與結構資本對於會話資本經營有何影響？(2)組織的關係資本對於會話資本經營有何影響？(3)經營會話資本如何影響組織的智慧資本？對於TED與TEDxTaipei兩個案研究，本研究得到結論：(1)組織投入人力資本、採用結構資本以經營會話資本，經營過程促進人力資本與結構資本互動，而經營成果則會累積人力資本並建構結構資本。(2)組織必須採取適度的共創方式才得以將關係資本運用於會話資本經營，經營過程則須藉由適度授權以增加關係資本內涵。(3)組織經營會話資本的過程可促使智慧資本三要素互動，而互動過程與成果則可累積增加三要素的內涵。(4)組織經營會話資本可提升其智慧資本之內涵，智慧資本提升之價值可透過價值共創的途徑與適度採取創用授權機制而快速放大並得到積累。 TED(Technology、Entertainment、Design) organization is a creative platform. It is knowned for its eighteen-minutes-only speeches of innovative contents. After nearly three decades of evolution and growth, nowadays, TED has become an important platform for exchanging ideas, and has been spreaded around the world by translation project, brand licensing and other programs. Meanwhile, Taiwan has not been absent in this “TED wave”. Since TED started licening its brand from 2009, Taipei is the third Asian city to get authorization, which held the name of TEDxTaipei, and held three conferences after establishing. Other organizations in Taiwan, such as TEDxMonga and TEDxTainan, also got authorization from TED and organized some activities. TED managed “Conversatonal Capital” for decades, which led the brand quickly spread around the world. People around the world continue to talk, share and participate in TED. Similar with other capital, Conversational Capital needs to be properly operated and managed. From the perspective of Intellectual Capital, this research explores three questions: (1) How do the Human Capital and Structural Capital influence on Conversational Capital? (2) How does the Relationship Capital influence on conversational capital? (3) How can managing Conversational Capital affect organization Intellectual Capital? Form the TED and TEDxTaipei two case studies, the conclusion of this research are as following: (1) In the organization, the input of Human Capital and the adaption of Structural Capital will influence on the interaction between the two capitals, enhancing the accumulation of Human Capital and the construction of Structural Capital. (2) Organizations require a certain level of co-creation to utilize Relationship Capital in the management of Conversational Captital, with methods of authorization to enrich Relationship Capital.(3) The process of managing Converstional Capital in organizations can encourage interaction among the Human Capital, Structural Capital and Relationship Capital, which outcome could develop the depth of three capitals. (4) The organization managing Conversational Capital improves Intellectual Capital which value could be accumulated by co-creation and authorizion.
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Description:	碩士國立政治大學科技管理研究所 98359002 99
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0098359002
Data Type:	thesis
Appears in Collections:	[Graduate Institute of Technology and Innovation Management] Theses

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