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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/59776


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    題名: Web2.0網站的B2B價值共創模式下影響忠誠度的因素研究
    The study of the factor which impact loyalty under web2.0 b2b value co-creation mode the study of the factor which impact loyalty under web2.0 B2B value co-creation mode
    作者: 林大維
    貢獻者: 洪叔民
    林大維
    關鍵詞: Web2.0
    B2B滿意度模型
    價值共創
    顧客忠誠度
    網友評價
    日期: 2009
    上傳時間: 2013-09-03 14:39:24 (UTC+8)
    摘要: 本研究以B2B忠誠度模型探討Web2.0評價網站中同時身為價值共創夥伴與顧客的公司在選擇該平台時所在意的因素，分別探討服務品質對滿意度、關係績效對滿意度、成本績效對滿意度以及滿意度與忠誠度的關係。並以評價網站中的特殊因素-網友評價作為干擾變數，對這些價值共創夥伴持續使用該平台意願的影響。
    　　而本研究選擇愛評網當作個案網站，針對其平台的顧客-餐廳以及該平台的使用者進行開放性的價值共創訪談，確定本研究的研究方向與架構後針對餐廳端設計問卷並且發放，總共回收90份有效問卷，以Partial Least Square(PLS)進行分析，得到以下結論：
    -服務品質對顧客滿意度有正向影響
    -關係績效對顧客滿意度有正向影響
    -成本績效對顧客滿意度有正向影響
    -顧客滿意度對顧客忠誠度有正想影響
    -網友評價對顧客忠誠度有顯著調節效果
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    描述: 碩士
    國立政治大學
    企業管理研究所
    97355049
    98
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097355049
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

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