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    題名: 公共外交的挑戰:以羅馬尼亞為例
    Challenges of Public Diplomacy: the case of Romania
    作者: 韋妲
    Vaida Daniela
    貢獻者: 李明
    Lee, Ming
    韋妲
    Vaida Daniela
    關鍵詞: 羅馬尼亞
    公共外交
    公共外交的挑戰
    歐洲聯盟
    民族認同
    public diplomacy
    public diplomacy challenges
    national identity
    Romania
    European Union
    日期: 2013
    上傳時間: 2013-09-02 17:31:41 (UTC+8)
    摘要: 論文的目的是想要了解羅馬尼亞自2007年成為歐盟成員後，在公共外交面對的主要挑戰。作者試圖從2007年以後，找出羅馬尼亞公共外交元素，理解該國在建立國家品牌的努力。
    　　共產主義解體之後，羅馬尼亞不能夠建立自己的認同，無力面對歐洲聯盟的高期望。這兩個情況共同導致羅馬尼亞2007年之前的困境，加入歐盟之後這個困境更甚。看歐洲的環境及挑戰，羅馬尼亞爲克服挑戰努力以赴，但步履艱辛。
    本論文參考資料主要是二手資料（例如：參考書，研究論文，報告，期刊文章等），但作者自信這些資料價值不容懷疑。
    The purpose of this thesis is to gain understanding of the main challenges of public diplomacy in the case of Romania after the 2007 European Union membership acceptance. The situation that presents itself after 2007 was only looked at in correlation to the country’s past attempts to create a national brand that includes elements of public diplomacy.
    Not being able to create an identity after the fall of communism and high expectations from the European community, together create the situation in which Romania finds itself not only before 2007 but more visible after the European Union membership.
    Looking at the European context and examples of the connectivity between challenges a set of possible recommendations are constructed to overcome the challenges.
    Both challenges are present before and after 2007 but once the European Union membership was granted they became even more visible.
    The information is based on secondary sources (e.g. reference books, research papers, reports, journals’ articles, etc.) from organizations, publishers, universities, research institutes, media outlets, individuals, etc.
    參考文獻: 9 Bibliography

    Books
    Fisher, Glen. Mindsets: The Role of Culture and Perception in International Relations, 2nd ed., London, Intercultural Press, Inc., 1998.
    Hall, Edward T. Understanding Cultural Differences, London, Intercultural Press, Inc., 1990.
    Melissen, Jan. The New Public Diplomacy: Soft Power in International Relations, New York, Palgrave Macmillan Publishing, 2005.
    Books Published Online
    Voicu, Bogdan. Social Capital in Romania at the Begging of the Millennium: Traveler in the No-Friends Land?, Iasi, Lumen, 2010. Accessed June 10, 2013.
    http://www.academia.edu/1388329/Bogdan_Voicu._2010._Social_Capital_in_Romania_at_the_beginning_of_the_Milenium_Traveller_in_the_nofriends_land_Iasi_Lumen_in_Romanian_language.
    Kaneva, Nadia. Branding Post- Communist Nations: Marketizing National Identities in the New Europe, Routledge Publishing, 2011. Accessed June 8, 2013.
    http://www.academia.edu/373114/Branding_PostCommunist_Nations_Marketizing_National_Identities_in_the_New_Europe.
    Articles in Printed Journals
    Donnie, Keith. “More than Tourism: the Challenges of Nation Branding in Asia.” Global Asia, Vol.7 No. 3, 2012, pp.13-17.
    McDowell, Mark. “Public Diplomacy at the Cross Roads: Definition and Challenges in an “Open Source Era.” The Fletcher Forum of World Affairs, Vol. 32 No. 3, Special Edition 2008, pp. 7-15.
    Ross, Christopher. “Public Diplomacy Comes of Age.” The Washington Quarterly, Vol. 25 No. 2, 2002, pp. 73-83.
    Soproni Luminita, Alina Stoica and Roxana Drinda. “Placing Romania in the European and International Market: The Role of Image in Building a Nation Identity.” Médias et Diversité Européenne,. Vol. 8 Collection Voisinages Europeens, 2012, pp. 239-254.
    Articles in Online Journals
    Anholt, Simon. “Public Diplomacy and Place Branding: Where’s the Link?.” in Place Branding 2, 2006, pp. 271-275. Accessed May 2, 2013.
    doi:10.1057/palgrave.pb.6000040.
    Anholt, Simon. “Place Branding: Is it Marketing, or Isn’t it?.” in Place Branding and Public Diplomacy 4, 2008, pp. 1–6. Accessed March 7, 2013.
    doi:10.1057/palgrave.pb.6000088.
    Gallarotti, Giulio M. “Soft Power: What it is, Why it’s Important, and the Conditions Under Which it Can Be Effectively Used.” Division II Faculty Publications.Paper 57, 2011. Accessed May 2, 2013.
    http://wesscholar.wesleyan.edu/div2facpubs/57.
    Kazuo, Ogoura. “From Ikebana to Manga and Beyond: Japan’s Cultural and Public Diplomacy Is Evolving.” Global Asia, Vol. 7 No. 3, 2012. Accessed March 11, 2013.
    http://www.globalasia.org/V7N3_Fall_2012/Kazuo_Ogoura.html.
    Nye, Joseph S., Jr. “Public Diplomacy and Soft Power.” The Annals of the American Academy of Political and Social Science, 2008, pp. 94- 109. Accessed December 10, 2012.
    doi: 10.1177/0002716207311699.


    Studies and Reports Published Online
    Cull, Nicholas J. “Public Diplomacy Before Gullion: The Evolution of A Phrase.” USC Center on Public Diplomacy, 2006. Accessed December 20, 2012. http://uscpublicdiplomacy.org/pdfs/gullion.pdf.
    Hanson, Fergus. “The New Public Diplomacy.” Lowy Institute of International Policy, 2011. Accessed December 11, 2012.
    http://www.lowyinstitute.org/publications/new-public-diplomacy.
    Leonard, Mark. “Public Diplomacy.” The Foreign Policy Centre, 2002. Accessed May 4, 2013. http://fpc.org.uk/fsblob/35.pdf.
    Liaropoulos. Andrew. “Being Hard on Soft Power.” Research Institute for European and American Studies, 2012. Accessed April 2, 2013.
    http://www.rieas.gr/research-areas/global-issues/transatlantic-studies/1519-being-hard-on-soft-power-.html.
    Melissen, Jan. “Beyond the New Public Diplomacy.” Netherlands Institute of International Relations “Clingendael”, Clingendael Papers No. 3, 2011. Accessed December 9, 2012. http://www.clingendael.nl/sites/default/files/20111014_cdsp_paper_jmelissen.pdf.
    Nicolescu, Luminiţa, Cristian Paun, Irina Alina Popescu, and Alina Draghici. “Romania Trying to Be An European Brand.” Academy of Economic Studies, Bucharest, pp. 62- 72. Accessed December 13, 2012. http://www.managementmarketing.ro/pdf/articole/93.pdf.
    Nye, Joseph S. Jr. “The New Public Diplomacy.” Project Syndicate, 2010. Accessed February 11, 2013.
    http://www.project-syndicate.org/commentary/the-new-publiC diplomacy#RQ8DuKVViiC2v3p1.99.
    Popescu, Ruxandra-Irina and Alina-Georgiana Profiroiu. “Study on Foreigners’ Perception on Romania’s Image as Tourism Destination.” Academy of Economic Studies, Bucharest, 2013. Accessed June 2, 2013.
    http://rtsa.ro/en/files/TRAS-39E-2013-9POPESCU,%20PROFIROIU.pdf.
    Popescu, Ruxandra-Irina and Andrei Corbos. “A Review of Strategic Options for Achieving a Country Brand for Romania.” The Bucharest Academy of Economic Studies. Pp. 881- 893. Accessed May 5, 2013.
    http://www.rmci.ase.ro/no11vol5/10.pdf.
    Schuker, Jill A. “The Challenges of Public Diplomacy and the Role of Government.” USC Center on Public Diplomacy, 2008. Accessed December 9, 2012.
    http://uscpublicdiplomacy.org/index.php/newswire/cpdblog_detail/the_challenge_of_public_diplomacy_and_the_role_of_government/.
    Seib, Philip. “Making Sense of Cultural Diplomacy.” USC Center on Public Diplomacy. Annenberg School, 2012. Accessed January 6, 2013. http://uscpublicdiplomacy.org/index.php/newswire/cpdblog_detail/making_sense_of_cultural_diplomacy/.
    Snow, Nancy. “Public Diplomacy and Propaganda: Rethinking Diplomacy in the Age of Persuasion.” E- International Relations, 2012. Accessed December 13, 2012.
    http://www.e-ir.info/2012/12/04/public-diplomacy-and-propaganda-rethinking-diplomacy-in-the-age-of-persuasion/.
    Conference Papers
    Mellisen, Jan. “Public Diplomacy.” Paper presented at the Korea Public Diplomacy Forum, International Symposium July 19, 2012, pp. 49- 66.
    Imre, Aniko and Alice Bardan. “Branding Romania II, or, the End of Choice.” Paper presented at FLOW Conference, University of Texas 2012. Accessed June 21, 2013.
    http://flowtv.org/2010/05/branding-romania-ii-or-the-end-of-choice-aniko-imre-and-alice-bardan-university-of-southern-california/.
    Weeks, Gregory and Stefan Stoev. "Crisis, Conflict, and Culture: The Role of Cultural Diplomacy in the European Project." Paper presented at the 2011 International Conference on Cultural Diplomacy in the European Union, Brussels, December 6-9, 2011. Accessed November 10, 2012.
    http://www.culturaldiplomacy.org/culturaldiplomacynews/participant-papers/2011-12-cdeu/Bringing-Cultures-Together-Through-the-Arts-to-Facilitate-Cultural-Diplomacy-in-the-Context-of-the-European-Project-Dr.-Stefan-Stoev.pdf.
    Dissertation
    Neumann, Liliana. “Romania and its Public Diplomacy in the Process of NATO Integration.” PhD. Diss., Babes-Bolyai University, 2011. Accessed March 11, 2013.
    http://doctorat.ubbcluj.ro/sustinerea_publica/rezumate/2011/relatiiinternationale/NEUMANN_LILIANA_EN.pdf.
    Online News Articles
    Baker, Mark. “Bucharest’s New Old City.” BBC Travel, July 12, 2013. Accessed July 20, 2013.
    http://www.bbc.com/travel/feature/20130712-bucharests-new-old-city.
    Brow, John. “Propaganda, Public Diplomacy and the Smith-Mundt Act.” Huffington Post, May 26, 2012. Accessed January 20, 2013.
    http://www.huffingtonpost.com/john-brown/propaganda-public-diplomacy_b_1547214.html.
    Chirileasa, Corina. “Graham Perolls, Hospices of Hope Founder: From the Family’s Car Business in U.K., to Palliative Care Hospices in Romania.” Romania Insider, April 9, 2013. Accessed April 15, 2013.
    http://www.romania-insider.com/graham-perolls-hospices-of-hope-founder-from-the-familys-car-business-in-uk-to-palliative-care-hospices-in-romania/79434/.
    Ciocoiu, Paul. “Romanians Debate Proposed Draft Constitution.” Southeast Europe Times, July 20, 2013. Accessed July 22, 2013.
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    Marian, Sanziana Oana. “Romanian Artists Fight for a Civil Society.” Huffington Post, June 26, 2012. Accessed November 12, 2012.
    http://www.huffingtonpost.com/oana-sanziana-marian/romanian-cultural institute_b_1627331.html.
    Maughan, Philip. “Romania: the Old Country.” New Statesman, April 9, 2013. Accessed June 12, 2013.
    http://www.newstatesman.com/world-affairs/europe/2013/04/romania-old-country.
    Mutler, Alison. “Why Prince Charles` Loves Transylvania.” The Huffington Post, July 5, 2012. Accessed March 11, 2013.
    http://www.huffingtonpost.com/2012/07/05/transylvania-prince-charles-visit_n_1648979.htm.l.
    Nye, Joseph S. Jr. “China’s Soft Power Deficit.” The Wall Street Journal, May 8, 2012. Accessed May 10, 2013.
    http://online.wsj.com/article/SB10001424052702304451104577389923098678842.html.
    Paige, Jonathan. “British Public Wrong about Nearly Everything, Survey Shows.” The Independent, July 9, 2013. Accessed July 15, 2013.
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    Popan, Cosmin. “Wally Olins Interview: Romania Becomes a Brand Without Its Knowledge.” 9AM News Publication, February 15, 2007. Accessed April 9, 2013.
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    http://www.nytimes.com/2012/11/28/movies/shake-up-in-romania-changes-a-film-festival-in-new-york.html?pagewanted=all.
    Vasilliu, Oana. “Prince Charles to Promote Transylvania in Documentary Film.” Business Review, July 9, 2012. Accessed June 20, 2013.
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    描述: 碩士
    國立政治大學
    俄羅斯研究所
    100263013
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0100263013
    資料類型: thesis
    顯示於類別:[俄羅斯研究所] 學位論文

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