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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/59517


    Title: 網路外部性與相容性對市場競爭的影響
    On Network Externality and Product Compatibility
    Authors: 張宏嘉
    Contributors: 王信實
    張宏嘉
    Keywords: 網路外部性
    產品相容性
    Hotelling模型
    雙占競爭
    勾結
    Date: 2012
    Issue Date: 2013-09-02 17:18:58 (UTC+8)
    Abstract: 電子產品及通訊產品具有相容性與網路外部性的產品特性,本文探討電信產業中,通訊產品與服務所特有的「網路外部性」以及「產品相容性」之間的關係,文中利用兩階段的雙占Hotelling模型,說明相容性與網內外費率之間的關係,而產品相容性問題導致電信業者的網內外費率有所不同,形成的網路外部性也各不相同,廠商如何利用此一特性進行訂價與競爭,並分析不同的技術、成本的廠商訂價,與相容程度大小的決策。本研究顯示廠商擁有較高的技術時,將會使相容性提高,使網內外費率的差距減少,所產生的網路外部性也越高,相較於對手廠商,產生更高的利潤並且產生較高的消費者剩餘。若消費者對於品牌有不同的偏好,廠商將會減少網路的相容性以提高利潤。最後並解釋廠商之間若有勾結之情形,將會依據消費者的願付價格來訂價,且社會總福利將會較雙占競爭高,雙占競爭時廠商因為提供了過高的相容性而損失了效率。
    Reference: 中文文獻
    劉立三 (2007) 。"電話號碼可攜服務下之競爭策略: 以台灣行動電話市場為中心"。 臺灣大學商學組學位論文。

    馬泰成 (2007)。 "相容性與市場競爭"。行政院公平交易委員會 公平交易季刊 97-112。

    王光正、蔡明芳、邱俊榮 (2008)。"網路外部性、商譽與市場失靈"。中央研究院人文社會科學研究中心 人文及社會科學集刊 第二十卷第二期。

    涂宏成 (2010)。 "兼具網路外部性及轉換成本之跨期雙佔競爭"。 臺灣大學經濟學研究所學位論文1-33。

    郭平欣、沈士翔(2012)。"行動應用軟體的品質選擇與價格策略。台灣經濟學會年會論文集。

    賴孚權、姚仁德、余家銘、孫嘉宏 (2011),"區域經濟學",台北市:翰蘆圖書出版有限公司。
    劉家興 (2005)。"台灣與韓國行動電話號碼可攜服務之比較研究"。政治大學廣播電視學研究所學位論文1-136

    劉崇堅、黃銘傑 (2008)。"電信事業不公平競爭行為規範-台灣與日本之比較分析"。法治叢論第41期177-227。

    余家銘、周建富(2001)。"網路效果、網路規模與技術競爭"。台灣經濟學會年會論文集9:219-237。

    英文文獻

    Armstrong, M. (1998). "Network Interconnection in Telecommunications". The Economic Journal, 108(448), 545-564.

    Borenstein, S. (1985). "Price Discrimination in Free-entry Markets". The Rand Journal of Economics, 380-397.

    Buhler, S., Dewenter, R., and Haucap, J. (2006). "Mobile Number Portability in Europe". Telecommunications Policy, 30(7), 385-399.

    Buhler, S., and Haucap, J. (2004). "Mobile Number Portability". Journal of Industry, Competition and Trade, 4(3), 223-238.

    Birke, Daniel. The economics of networks(2009): "A survey of the empirical literature". Journal of Economic Surveys 23.4: 762-793.

    Church, Jeffrey, and Neil Gandal(1992). "Network effects, software provision, and standardization" .The Journal of Industrial Economics: 85-103.

    Dos Santos Ferreira, R.,and Thisse, J. F. (1996). "Horizontal and Vertical Differentiation: The Launhardt Model". International Journal of Industrial Organization, 14(4), 485-506.

    Dos Santos Ferreira, R. (1998). "Launhardt and Hotelling". Recherches Economiques de Louvain/Louvain Economic Review, 97-109.

    d`Aspremont, C., Gabszewicz, J. J., and Thisse, J. F. (1979). On Hotelling`s" Stability in Competition". Econometrica: Journal of the Econometric Society, 1145-1150.
    Economides, Nicholas(1989). " Desirability of compatibility in the absence of network externalities". The American Economic Review : 1165-1181.

    Eonomides, N. (1996). "The Economics of Networks". International journal of industrial organization, 14(6), 673-699.

    Embini, C., and Valletti, T. M. (2008). "Imformation Exchange and Competition in Communications Network". The Journal of Industrial Economics, 56(4), 707-728.

    Farrell, Joseph, and Paul Klemperer (2007). "Coordination and Lock-in: Competition with Switching Costs and Network Effects". Handbook of Industrial Organization 3: 1967-2072.

    Farrell, Joseph, and Garth Saloner (1985). "Standardization, compatibility, and innovation". The RAND Journal of Economics: 70-83.

    Hotelling, H. (1990). "Stability in Competition (pp. 50-63) ". Springer New York.

    Haucap, J., and Heimeshoff, U. (2011). " Consumer Behavior Towards On-net/Off-net Price Differentiation". Telecommunications Policy, 35(4), 325-332.

    Hoernig, S. (2007). "On-net and Off-net Pricing on Asymmetric Telecommunications Networks". Information Economics and Policy, 19(2), 171-188.

    Klemperer, P. (1995). "Competition When Consumers Have Switching Costs: An Overview With Applications to Industrial Organization, Macroeconomics, and International Trade". The Review of Economic Studies, 62(4), 515-539.

    Kitano, T, and Ohashi, H. (2011). "Effects of Mobile Number Portability on Switching Costs". Japanese Mobile Telecommunications.

    Katz, L., and Carl Shapiro. "Network externalities, competition, and compatibility." The American economic review 75.3 (1985): 424-440.

    Marinoso, B. G. (2001). "Technological Incompatibility, Endogenous Switching Costs and Lock‐in". The Journal of Industrial Economics, 49(3), 281-298.

    Pepall, L., Richards, D. J., and Norman, G. (2005). "Industrial Organization: Contemporary Theory and Practice (p. 198) ". P. Debashis (Ed.). Thomson/South-Western.

    Rohlfs, J. (1974). "A Theory of Interdependent Demand for a Communications Service". The Bell Journal of Economics and Management Science, 16-37.

    Shy, O. (1995). "Industrial Organization: Theory and Applications". The MIT press.

    Shy, Oz. "A short survey of network economics." Review of Industrial Organization 38.2 (2011): 119-149.

    Wang, Shinn-Shyr, Christian Rojas, and Nathalie Lavoie.(2012). "Buyer Power and Vertically Differentiated Retailers. Journal of Agricultural & Food Industrial Organization 10.1

    參考網站

    國家通訊傳播委員會全球資訊網 http://www.ncc.gov.tw/
    中華電信emome官方網站 www.emome.net/‎
    台灣大哥大官方網站 www.taiwanmobile.com/‎
    遠傳電信官方網站 www.fetnet.net/‎
    Description: 碩士
    國立政治大學
    經濟學系
    100258007
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100258007
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

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