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    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/59296


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/59296


    Title: 發展一個服務導向的商業模式：以臺大醫院電子健康為例
    Developing a business model in the service context: using NTUH e-health as an example
    Authors: 詹蕙如
    Chan, Hui Ju
    Contributors: 張欣綠
    Chang, Hsin Lu
    詹蕙如
    Chan, Hui Ju
    Keywords: 商業模式
    服務
    電子健康
    醫療保健
    Business model
    Services
    E-health
    Healthcare
    Date: 2012
    Issue Date: 2013-09-02 16:01:09 (UTC+8)
    Abstract: 電子健康的創新為人們的健康與福祉，帶來了許多的貢獻，然而在日益發展的同時，電子健康亦面臨了許多的挑戰，使得普及化非常困難。本研究綜合了相關的現存文獻，包括了商業模式和服務理論，希望建置出一個服務導向的商業模式，並以此來支持電子健康服務，使電子健康此項目得以永續經營。本研究所提出之營運模式架構由五大支柱、十一個組件以及三個越來越具體的決策層次所組成，以幫助組織針對每一個決策領域做出適當的決策，最後發展出適合的營運模式另外，本研究的數據與資料來自臺灣最大的醫院之一，國立臺灣大學附設醫院，希望將本研究框架應用在此，以幫助臺大醫院成功地建置與提供電子健康服務。總歸出結論，本研究致力於建立一個服務導向的商業模式，並將此研究模型的方法應用在臺大醫院的電子健康服務，期待研究成果可為國內和世界各地的醫療保健產業提供新的前景。
    Electronic health (e-health) innovations have contributed to the welfare of many, but they have also presented several developmental challenges. This study synthesizes the extant literature regarding business models and service theories and seeks to de-velop a business model in the service context that can support e-health services to maintain sustainable operations. The business model framework is composed of five pillars, eleven components and three increasingly specific levels to help organizations make decisions for each decision area to finally capture an appropriate business model. In addition, by utilizing data from the National Taiwan University Hospital (NTUH), which is one of the largest hospitals in Taiwan, this research framework can be applied to help NTUH to successfully deploy e-health services. In sum, this study is dedicated to establishing a business model for services and applying the business model approach to NTUH e-heath, which will contribute to providing new prospects for domestic and worldwide e-health.
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    Description: 碩士
    國立政治大學
    資訊管理研究所
    100356017
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100356017
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

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