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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/59209
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/59209


    Title: 組織內部行銷、組織認同程度、員工滿意度及組織績效之探討
    The research of the Internal Marketing, Organization Identification, Job Satisfaction and Organizational Performance--Take Bank C as example
    Authors: 林禹岑
    Contributors: 洪叔民
    林禹岑
    Keywords: 內部行銷
    工作滿意
    組織認同
    組織績效
    Date: 2012
    Issue Date: 2013-09-02 15:13:37 (UTC+8)
    Abstract: 在高度服務競爭環境下,企業對顧客所展現之服務品質已日顯重要。企業為能維持其服務競爭優勢,不惜代價並盡其所能維繫對顧客提供優良之服務品質並且希望獲得顧客認同。致力於提供優質服務品質之企業,不但可以提高企業聲望,更得以因而贏得外部顧客之忠誠,而其乃源自於內部顧客滿意之結果。
    本研究選定C銀行的員工為研究對象,採用量化問卷分析方式進行調查,旨在瞭解內部行銷對員工滿意度、組織認同與組織績效之影響。研究方法為問卷調查法,發放共發放問卷150 份,有效回收樣本總計131 份,有效回收率達87.3%。樣本回收後以SPSS進行驗證研究假設實證結果為:
    1. 內部行銷會正向顯著影響組織認同、員工滿意度
    2. 組織認同度、員工滿意度會影響組織績效
    3. 內部行銷會透過組織認同度以及員工滿意度來影響組織的績效
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    Description: 碩士
    國立政治大學
    企業管理研究所
    94355018
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094355018
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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