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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/59203
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/59203


    Title: 從媒體中介到社群中介──名人和粉絲透過社群網站的觀展和想像
    Exploring the Dynamics of Mediated Celebrity Culture: The Imagination of Spectacle and Performance between Fandom and Celebrities through Facebook
    Authors: 謝靜雯
    Contributors: 吳筱玫
    謝靜雯
    Keywords: 名人文化
    觀展表演
    社群網站
    偽事件
    Date: 2012
    Issue Date: 2013-09-02 15:08:07 (UTC+8)
    Abstract: 本篇論文主要探討,社群網站如Facebook的加入,對於現存的「名人文化」所產生的影響和改變。借用觀展表演典範的概念,試圖描繪媒體、名人、粉絲崇拜三者間,從媒體景觀到媒介上身的轉變。

    研究先以參與觀察的方式,直接面對社群網站的文本進行資料搜集,針對熱門名人社群專頁進行觀察歸納,以作為深度訪談的依據,並與受訪者的經驗觀察相互對照。再透過深度訪談,了解使用者對於此一文化現象的觀察、看法,以及實際參與的情形。

    研究發現,在大眾媒體背景下應運而生的「名人文化」,在Facebook加入後,確實對名人文化產生攪動和改變,預示著在「名人文化」中,由絕對的大眾媒體走向個人媒體的趨勢。

    研究發現新科技平台進入「名人文化」後,主要帶來四個層面的影響:第一,Facebook此一元素進入名人文化後,使用者會透過自身的使用經驗與需求,重新詮釋Facebook所扮演的角色。第二,Facebook進入名人文化後,相對削弱原本得以決定名人形象、面目,掌握訊息內容的大眾媒體權力,形成一種權力關係的重組。名人扮演主導的地位,得以為自己發聲、平反、形塑自己的新形象,引導使用者的關注行為。第三,Facebook造成名人形象與資訊更為完整,成為觀視與展演的重要資源,而名人頁面形象,也成為粉絲溝通的共享語言符碼和默契。第四,與在媒體景觀下提出的觀展表演典範進行對話,延伸「界線模糊」的特質,Facebook的進入,是一種有目的性的混淆「公共」與「私人」領域訊息的手段,以達到表演的效果,使Facebook成為了名人與粉絲共享的「表演新舞台」。
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    Description: 碩士
    國立政治大學
    新聞研究所
    100451021
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100451021
    Data Type: thesis
    Appears in Collections:[新聞學系] 學位論文

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