| Reference: | 一、 中文部份
山田理英（2000）。《如何製作有效的平面廣告》。台北：滾石文化。
余淑吟（2002）。<動物圖像在平面廣告之內容分析>，《廣告學研究》，18：97-121。
余淑吟（2004)）。<非真人角色運用於電視廣告之內容初探>，《設計學研究》，7(1)：65-84.
二、 英文部份
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.
Aggarwal, P., & McGill, A. L. (2007). Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products. Journal of Consumer Research, 34(4), 468-479.
Archer, J. (1997). Why do people love their pets? Evolution and Human Behavior, 18(4), 237-259.
Aron, A., Aron, E. N., Tudor, M., & Nelson, G. (1991). Close relationships as including other in the self. Journal of Personality and Social Psychology, 60(2), 241-253.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Batt, S. (2009). Human attitudes towards animals in relation to species similarity to humans: a multivariate approach. Bioscience Horizons, 2(2), 180-190.
Bellfield, J., Bimont, C., Blom, J., Dommeyer, C. J., Gardiner, K., Mathenia, E., et al. (2011). The effect of a cute stimulus on personally-initiated, self-administered surveys. Marketing Bulletin, 22, 1-9.
Bem, S. L. (1974). The measurement of psychological androgyny. Journal of Consulting and Clinical Psychology, 42(2), 155-162.
Boller, G. W., & Olson, J. C. (1991). Experiencing ad meanings: crucial aspects of narrative/drama processing. Advances in Consumer Research, 18(1), 172-175.
Callcott, M. F., & Lee, W.-N. (1994). A content analysis of animation and animated spokes-characters in television commercials. Journal of Advertising, 23(4), 1-12.
Callcott, M. F., & Phillips, B. J. (1996). Observations: elves make good cookies: creating likable spokes-character advertising. Journal of Advertising Research, 36(5), 73-79.
Chang, C. (2005). Ad–self-congruency effects: self-enhancing cognitive and affective mechanisms. Psychology & Marketing, 22(11), 887-910.
Connell, P. M. (2011). Consumer response to anthropomorphic animal images based on their similarity to humans. Paper presented at the Advances in Consumer Research - European Conference.
Constantinople, A. (1973). Masculinity-femininity: An exception to a famous dictum? Psychological Bulletin, 80(5), 389-407.
Deaux, K. (1985). Sex and gender. Annual Review of Psychology, 36(1), 49-81.
Delbaere, M., McQuarrie, E. F., & Phillips, B. J. (2011). Personification in advertising. Journal of Advertising, 40(1), 121-130.
Eddy, T. J., Gallup, G. G., & Povinelli, D. J. (1993). Attribution of cognitive states to animals: anthropomorphism in comparative perspective. Journal of Social Issues, 49(1), 87-101.
Escalas, J. E. (2004). Narrative processing: building consumer connections to brands. Journal of Consumer Psychology, 14(1–2), 168-180.
Escalas, J. E. (1996). Narrative processing: building connections between brands and the self: Duke University.
Escalas, J. E., & Bettman, J. R. (2003). You are what they eat: the influence of reference groups on consumers` connections to brands.. Journal of Consumer Psychology, 13(3), 339.
Escalas, J. E., & Bettman, J. R. (2005). Self-Construal, Reference Groups, and Brand Meaning. Journal of Consumer Research, 32(3), 378-389.
Escalas, J. E., & Stern, B. B. (2003). Sympathy and empathy: emotional responses to advertising dramas. Journal of Consumer Research, 29(4), 566-578.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Gallup Jr, G. G. (1985). Do minds exist in species other than our own? Neuroscience & Biobehavioral Reviews, 9(4), 631-641.
Gould, S. J. (1980). The panda`s thumb. New York: W.W. Norton.
Haley, R. I., & Baldinger, A. L. (1991). The ARF copy research validity project.. Journal of Advertising Research, 31(2), 11-32.
Harrison, M., & Hall, A. E. (2010). Anthropomorphism, empathy, and perceived communicative ability vary with phylogenetic relatedness to humans. Journal of Social, Evolutionary, and Cultural Psychology, 4(1), 34-48.
Hinde, R. A., & Barden, L. A. (1985). The evolution of the teddy bear. Animal Behaviour, 33(4), 1371-1373.
Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 14(3), 404-420.
Huffman, C., Ratneshwar, S., & Mick, David G. (2000). Consumer goal structures and goal-determination processes: An integrative framework. In, S. Ratneshwar, David G. Mick & C. Huffman (Eds.), The why of consumption: contemporary perspectives on consumer motives, goals and desires. (pp. 9-35). New York: Routledge.
Kapferer, J.-N., & Laurent, G. (1985). Consumer involvement profiles: a new practical approach to consumer involvement. Journal of Advertising Research, 25(6), 48-56.
Kapferer, J.-N., & Laurent, G. (1993). Further evidence on the consumer involvement profile: Five antecedents of involvement. Psychology and Marketing, 10(4), 347-355.
Koyama, R., Takahashi, Y., & Mori, K. (2006). Assessing the cuteness of children: significant factors and gender differences. Social Behavior and Personality: an international journal, 34(9), 1087-1100.
Lerner, G. (1986). The creation of patriarchy. New York: Oxford University Press.
Lerner, J. E., & Kalof, L. (1999). The animal text. Sociological Quarterly, 40(4), 565-586.
Liviatan, I., Trope, Y., & Liberman, N. (2008). Interpersonal similarity as a social distance dimension: Implications for perception of others’ actions. Journal of Experimental Social Psychology, 44(5), 1256-1269.
Lorenz, K. (1943). Die angeborenen formen möglicher erfahrung. Zeitschrift für tierpsychologie, 5(2), 235-409.
Lutz, R. J., MacKenzie, S. B., & Belch, G. E. (1983). Attitude toward the Ad as a mediator of advertising effectiveness: Determinants and consequences. In Bagozzi, R. P., & Tybout, A. M. (Eds.), (pp. 532539). Advances in Consumer Research, 10. Ann Arbor, MI: Association for Consumer Research.
Madden, T. J., Allen, C. T., & Twible, J. L. (1988). Attitude toward the ad: an assessment of diverse measurement indices under different processing "sets".. Journal of Marketing Research, 25(3), 242-252.
Magdoff, J., & Barnett, S. (1989). Self-imaging and animals in tv ads. In R. J. Hoage (Ed.), Perceptions of animals in american culture. Washington DC: Smithsonian Institution Press.
McVeigh, B. (1996). Commodifying affection, authority and gender in the everyday objects of japan. Journal of Material Culture, 1(3), 291-312.
Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of Marketing Research 18(3), 318-332.
Morreall, J. (1991). Cuteness. The British Journal of Aesthetics, 31(1), 39-47.
Reeder, H. M. (1996). A critical look at gender difference in communication research. Communication Studies, 47(4), 318-330.
Ricoeur, P. (1977). The rule of metaphor: multi-disciplinary studies of the creation of meaning in language (R. Czerny, K. McLaughlin & J. Costello, Trans.). Toronto: University of Toronto Press.
Shimp, T. A. (1981). Attitude toward the ad as a mediator of consumer brand choice. Journal of Advertising, 10(2), 9-48.
Spears, N., & Germain, R. (2007). 1900-2000 in review. Journal of Advertising, 36(3), 19-33.
Spears, N. E., Mowen, J. C., & Chakraborty, G. (1996). Symbolic role of animals in print advertising: Content analysis and conceptual development. Journal of Business Research, 37(2), 87-95.
Stafford, L., Dainton, M., & Haas, S. (2000). Measuring routine and strategic relational maintenance: Scale revision, sex versus gender roles, and the prediction of relational characteristics. Communication Monographs, 67(3), 306-323.
Stout, P. A., & Leckenby, J. D. (1986). Measuring emotional response to advertising. Journal of Advertising, 15(4), 35-42.
Terman, L. M., & Miles, C. C. (1936). Sex and personality: studies in masculinity and femininity. New York: McGraw Hill.
Walker, D., & Dubitsky, T. M. (1994). Why liking matters. Journal of Advertising Research, 34(3), 9-18.
Winer,B.J.,Brown,D.R.,&Michel,K.M.(1991).Statistical principles in experimental design (3rd ed.). New York: McGraw-Hill.
Wood, J., & Dindia, K. (1998). What`s the difference? A dialogue about differences and similarities between women and men. In D. J. Canary & K. Dindia (Eds.), Sex differences and similarities in communication (pp. 19-40). Mahwah, NJ: Erlbaum.
三、 網路部份
<調查發現：網友最偏愛林鳳營鮮乳>（2006年8月23日 ）。取自波仕特線上市調網研究顧問 http://www.pollster.com.tw/report/9/index.htm
<Pollster波仕特線上市調：購買數位相機首要考量，國人重品牌價格、影像表現>（ 2009年07月30日 ）。取自波仕特線上市調網http://www.pollster.com.tw/Aboutlook/lookview_item.aspx?ms_sn=337
EOLembrain東方快線研究部（ 2011年05月06日）。<全民公攝-數位化的捕峰捉影>。取自東方快線網絡市調http://www.eolembrain.com.tw/Latest_View.aspx?SelectID=229
<2011年06月 創市際數位相機篇>（2011年06月03日 ）。取自創市際市場研究顧問 http://www.insightxplorer.com/specialtopic/2011_06_03.htm
<Pollster波仕特線上市調：養寵物狀況及原因調查>（ 2011年10月24日 ）。取自波仕特線上市調網http://www.pollster.com.tw/Aboutlook/lookview_item.aspx?ms_sn=1575 |
