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https://nccur.lib.nccu.edu.tw/handle/140.119/58960
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| Title: | 對俄羅斯商人在台灣舉辦商旅
Organizing tours for Russian businessmen in Taiwan |
| Authors: | 卡琳娜
Serbina, Ekaterina |
| Contributors: | 吳文傑
Wu, Jack
卡琳娜
Serbina, Ekaterina |
| Keywords: | 俄羅斯
商旅
Russian businessmen
Organizing tours |
| Date: | 2012 |
| Issue Date: | 2013-07-22 16:49:46 (UTC+8) |
| Abstract: | After dissolving of USSR in 1991 and establishing of capitalistic economic model trade volume between Taiwan and post-Soviet countries has been continuously growing throughout recent 20 years. Economy between Taiwan and Russia and others former Soviet countries stimulates close cooperation, including establishing of joint ventures, procurement, negotiations, which means mutual visiting.
Businessmen come to Taiwan into two different ways: groups and individual businessmen (according to my experience, 2 people). First type: some tour agencies, which provide tours for tourists groups and organizing trips for different kinds of delegations. Second type: individual businessmen who comes to Taiwan for 3-5 days. Their plan includes: visiting exhibitions/companies/ factories and after that (or during that time) explore Taiwan: get basic consultations about implementing business, visiting night market, shopping etc. Such individual businessmen hire Russian-speaking translator, who lives in Taiwan and accompany them during visit. They have limited budget (because it is only 2 people), prefer not connect with agencies (language barriers, budget and trust), but find translators through recommendation from TAITRA (Taiwan External Trade Development Council - Russian branch), other businessmen, web-sites (Facebook, Twitter). Unfortunately, often they can find only students, who provide low-level service. Collaborations are spontaneous, not well-organized and not systematic.
My target audience is the second type. A niche market opportunity exists in organizing systematic tours for individual businessmen. The uniqueness of the project is organizing tours focusing on business prospective, clients’ oriented service. |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
100933047
101
1. Executive Summary 1
2. Organizational Plan 2
2.1. Description of Business 2
2.2. Mission and Strategy 2
2.3. Products and Services 4
2.3.1. Individual Tours for Russian Businessmen 4
2.3.2. Consultations 5
2.3.3. Translations (in written form) 6
2.4. Legal Structure 7
2.5. Management 8
2.6. Personnel 9
3. Marketing Plan 11
3.1. Target Market 11
3.2. Competition 12
3.3. Marketing Strategy 13
3.3.1. Online Marketing 13
3.3.2. Marketing Abroad 13
3.3.3. Marketing Taiwan 14
3.4. SWOT Analysis 14
4. Financial Documents 16
4.1. Start-up Expenses 16
4.2. Cost Sheet 2013 17
4.3. Revenue Forecast 18
4.4. NPV Analysis Scenario # 1 23
4.5. Financial Situation/Translations 24
5. Supporting Documents 25 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G1009330472 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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