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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/58957


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/58957


    Title: 奧兒維汀婚禮整合網站創業計畫
    Business Plan of Our wedding.com
    Authors: 胡淑玲
    Hu, Bonnie
    Contributors: 何小台
    Ho, Chester
    胡淑玲
    Hu, Bonnie
    Keywords: 婚禮整合網站
    創業計畫
    Business Plan
    Date: 2012
    Issue Date: 2013-07-22 16:49:43 (UTC+8)
    Abstract: Our Wedding is a business of happiness that brings online wedding shopping platform and physical wedding consultant together into one comprehensive package. Our Wedding has noticed that wedding-related websites in Taiwan focus mostly on simply providing and sharing wedding arrangement information. They attract soon-to-be couples to access information and allow the newlyweds to share their experience, but at the end, it is still necessary and also a pity to bring customers to a physical store for the service.
    Now with the Our Wedding platforms, the brides and grooms are given the opportunities to shop (bride cakes, wedding bands, dresses, etc.) online for their weddings and make arrangement for their wedding planners wedding photographers, furniture for their new homes, customized wedding souvenirs, honeymoon trip planning and even baby’s first month party gifts. Our Wedding website has them all. In addition to the wide range of coverage (wedding ceremonies, new home decoration, honey moon and baby’s first month parties), the website provides a one-stop shopping convenience for new couples, which allows the soon-to-be husbands and wives, who are always too busy professionally to take care their own business, for a comfort in mind that they will be able to plan the event of their lifetime in a more efficient fashion with a clear direction., while bringing more personal touches into their weddings without turning them into a cliché.
    Our Wedding is more than an online platform that provides one-stop shopping. It has many services that make newlyweds much more comfortable. For example, there are video clips of runway shows demonstrating the latest wedding dresses worldwide, a calendar that reminds the new couples it’s 100-day countdown before their weddings, blogs designed for newlyweds to share their weddings, electronic invitations, and from time to time online surveys on something like the best wedding music, the most special wedding venue arrangement and the most popular baby’s first month party gifts, and so on. People are allowed for a platform on which to share information and experience.
    The plan after three years of online platform establishment is to introduce the physical consultant service to help those who do not know where to start and guide them to the physical store of Our Wedding for professional wedding planning service. The physical store will be designed as a semi-open space in which there are showcases of products sold online and the Our Wedding Café which is designed to make new couples to feel cozy and comfortable to go through the details of their weddings with our professional wedding planners.
    At the 5thyear, the Our Wedding will come to the next stage where the Our Wedding magazine will be published as an expansion of Our Wedding business spectrum. The magazine will be the best media that increases the visibility of our business as well as the tool to reach out to more potential customers out there.
    The target groups of Our Wedding are focused not only the single and available between the age of 25~39 in Taiwan and around the world or the soon-to-be couples, but also their families and relatives. Everybody can shop at Our Wedding from wedding gifts to baby’s first month party gifts. It allows the family members to find the perfect gifts at the comfort of their homes. In addition to home delivery service, personal notes that go with the gifts can be customized to show the best wishes of families and friends.
    The cooperating partners of Our Wedding will consist of virtually every trade that has something to do with weddings one way or the other, for example, wedding dress, jewelry, florists, restaurants, wedding planners, wedding photographers, wedding consultants, travel agents, bedding and furniture, baby supplies, bakery and general goods. They are all potential partners of Our Wedding.
    To Our Wedding, the most important business concept is to put ourselves in the customers’ wedding shoes. For example, everything has to start from the customers’ point of view and a platform has to be provided that is more practical and easies to operate for customers and that serves as an accurate channel of visibility for all suppliers.
    1. General Company Description 1
    1.1. Mission Statement 1
    1.2. Business Concepts 1
    1.3. Corporate Goal and Objectives 2
    1.4. Corporate Philosophy 2
    1.5. Target Customer Groups 2
    1.6. Industry Analysis 3
    1.7. Corporate Core Competitiveness 5
    1.8. Company Type 6
    2. Products and Services 7
    2.1. Our Wedding Product 7
    2.2. Elements of Competitive Superiority 8
    2.3. Profit Model 9
    3. Market and Consumer Analysis 10
    3.1. Market Size 10
    3.2. Market Growth 12
    3.3. Obstacles of Market Entry 12
    3.4. External Factors that Might Influence the Business 13
    3.5. Consumers Analysis 16
    4. Competitors Analysis 19
    4.1. International Competitors Analysis 19
    4.2. Domestic Competitors Analysis 22
    4.3. Competitive Analysis Matrix 23
    5. Marketing Plan 25
    5.1. Product 25
    5.2. Niche 27
    5.3. Strategy 27
    5.4. Promotion 27
    5.5. Pricing Strategy 31
    5.6. Customer Service 32
    5.7. Proposed Location 32
    5.8. Distribution Channels 33
    5.9. Sales Forecast 33
    6. Operational Plan 34
    6.1. Production 34
    6.2. Location 35
    6.3. Legal Environment 36
    6.4. Personnel 36
    6.5. Merchants 37
    7. Management and Organization 38
    8. Financial Plan 40
    8.1. Four-Year Profit Projection 40
    8.2. Projected Cash Flow 41
    8.3. Opening Day Balance Sheet 42
    8.4. Break-Even Analysis 43
    9. Reference 44
    Reference: 1. 網站資料: 台灣結婚市場的消費者行為。
    http://www.tfdc.com.tw/1836/sablog/index.php?action=show&id=9
    2. 網站資料: NOWnews消費新聞，想婚嗎？調查：婚禮平均花費40~70萬一個上班族年薪！
    http://www.nownews.com/2011/11/24/1138-2760386.htm#ixzz2Qmue44CE
    3. 網站資料: 台灣結婚市場的消費者行為。
    http://www.tfdc.com.tw/1836/sablog/index.php?action=show&id=9
    4. 網站資料:內政部統計結婚人數─按年齡、婚前婚姻狀況分
    http://statis.moi.gov.tw/micst/stmain.jsp?sys=100
    5. 網站資料: 一年1000億的結婚商機。
    http://mr6.cc/?p=628
    6. 網站資料: Statcounter搜索引擎市佔率
    http://gs.statcounter.com/#search_engine-TW-monthly-201204-201304
    7. 中華民國廣告年鑑21(2008-2009)，雜誌廣告刊價表，喜思媒體整合行銷股份有限公司。
    http://www.taaa.org.tw/userfiles/books-adbookyears21-ch6-3-4.pdf
    8. 網站資料:牌價-薇薇新娘：
    http://www.42.com.tw/blog/read-116.html
    9. 網站資料: 自行架設網站經營的成本分析。
    http://bluenet.pixnet.net/blog/post/27844755
    10. 王嵩容 (民91)，「台北市婚宴市場消費者行為之研究」，淡江大學商管學院高階主管管理碩士學程碩士論文。
    11. 吳秋蘭,林怡君, 游雅玲,張瑗玲,陳宛萱,楊佳芬,曾佳慧,張玉萱,張懿方and黃家圻 (2006)，「口碑傳播於婚禮顧問公司之應用效果－ 以國王與王后婚禮顧問概念館為例」，崑山科技大學公共關係暨廣告系學生專題。
    12. 于亦知, 詹詠為, 蕭智強, 楊子毅and陳思妘 (2011)，「台灣婚禮產業服務創新流程報告-婚紗攝影與婚禮顧問的共同成長-」，國立中山大學企業管理學系生產管理期末專題。
    13. 網站資料: 台灣結婚產業的分析與展望。
    http://www.tfdc.com.tw/1836/sablog/index.php?action=show&id=4
    14. 網站資料: 抗景氣循環、後勢看漲–全球婚紗市場解析
    http://investtaiwan.nat.gov.tw/news/ind_news_chn_display.jsp?newsid=123&MID=4#
    15. 經濟部商業司 (2009)，「結婚產業研究暨整合拓展計畫」，經濟部99年度施政計畫（草案）。
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933010
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098933010
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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