政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/58833

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/58833

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/58833

Title:	敦煌樂器有限公司 - 音樂教學/零售加盟企畫書 Tun Huang Music Franchising Business Plan
Authors:	李耿緯 Lee, Greg
Contributors:	蔡政憲 Tsai, Chenghsien 李耿緯 Lee, Greg
Keywords:	加盟企畫書 Franchising Business Plan
Date:	2012
Issue Date:	2013-07-11 17:14:53 (UTC+8)
Abstract:	This business plan provides detailed information and includes the basic business plan information that is necessary for initial establishment and operation of Tun Huang Music (THMC). With its current business location in Taipei and Taoyuan, the company is seeking for further business opportunity of continuous market growth and size. The franchising business will focus on the musical lesson and instrument retail selling as its main business operation. Since the business is simply an extension of the head company, it requires only a moderate space for business operation. Rental costs will not be as expensive as the head company. Several business areas are considered to ensure the success of this plan. The branching location will be picked based on the population and density of the district. Competition analysis is also been considered. As the newly established branch will has greater competitive edge in terms of product selection and professional skill support received from the head company comparing against with other local competitors. It is very likely for the branches to success and require greater local market share. Risk factors which THMC needs to consider:  What will be the market trend in the next few years.  What are some of the possible actions that competitors will make.  What are the backup plans if the number does not turn out as planned. Keys to success  Degree of Standardization of each every branch  Focused and well-defined long term objective of the company. Never has any company within this industry has any sort of long term plan.  Timely stock replacement plan and sufficient technical support from the head company.  Previous successful business experience to be shared with new onboard franchising owners. Every business faces difficulties from time to time, for the status of economy, the company can only make assumptions as to what are more likely to happen during its business life period. What if the business does not turn out as planned. According to the sensitivity analysis, it is still profitable despite 30% drop in revenue income. Based on the current pricing strategy and sales promotion, the new branch will be able to breakeven in the late Year 3 including all the Year 0 investment such as renovation costs and pre-opening stock purchase. Based on the past experience and information from other competitors, a typical musical store should have a maximum sales of $1 million per month. If the plan is deemed as a 10 years business project, the branch should at least be able to reach $1 million revenue per month in Year 10. With all the information analyzed and gathered, it is very likely that the new branching business will be profitable. With the support from the head company, the newly established branches will benefit from customer referral and better product pricing. With an initial $2 million investment (renovation and product purchasing), the new branch owner can breakeven in three to five years of operation. 1. Company Overview 1 2. Vision and Mission 6 3. Market Structure 8 3.1. Historical Figures and Structure 8 3.2. Porter Five Force Analysis 10 3.3. Forecasting Future Market Demand and Trend 12 3.4. SWOT Analysis 14 4. Competition Analysis 16 4.1. Major Competitor 16 4.2. Minor Competitor 17 5. Operation 19 5.1. Management Structure 19 5.2. Schedule 20 5.3. Control and Adjustment 20 5.4. Product Stocking 20 5.5. Supply of Musical Instructor 20 6. Marketing Plan 21 6.1. Product/Service 21 6.2. Pricing Strategy 22 6.3. Sales and Distribution Plan 22 6.4. System Used for Processing and Monitoring 23 6.5. Customer Service 25 6.6. Advertisement and Sales Promotion 25 7. Financial 27 7.1. Important Assumption 27 7.2. Projected Sales/Income Statement 27 7.3. Projected Cash on Hand of Monthly Basis of Initial Year 30 7.4. Breakeven Analysis 31 7.5. Sensitive Analysis 34 7.6. Future Expectation and Planning by Steps 36 8. Summary 38
Reference:	無
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 100933003 101
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0100933003
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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