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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/58831
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| Title: | 不動產投資計畫以Outlet Mall開發為例
Real Estate Investment- Outlet Development Plan |
| Authors: | 林欣樺
Lin, Hsin Hua |
| Contributors: | 何小台
Ho, Chester
林欣樺
Lin, Hsin Hua |
| Keywords: | 不動產投資
Outlet Mall
Real Estate Investment
Outlet |
| Date: | 2012 |
| Issue Date: | 2013-07-11 17:14:40 (UTC+8) |
| Abstract: | The thesis presents the business plan of starting a new outlet mall in Taiwan market. From the view of real estate development, the business plan includes the tenant mix, staffing plan, and finance statements including profit forecast. The IMBA Outlet will be located at Taichung business districts near Taichung station of Taiwan High Speed Rail in Taichung city.
Since nowadays customers expect to buying products at lower price and do entertaining activities when shopping, the traditional department stores no longer can satisfy customers’ needs. Unlike a traditional department store or shopping center, an outlet mall can include both shopping and recreation facilities, and satisfy customers’ shopping desires.
From the very beginning, an outlet mall is the last stop of all commodities which are out of season or unpopular stock. Outlet become a new trend in worldwide, most of brands even produce outlet line specifically purchased in outlet only. Luxury product is no longer untouchable, and many outlet brands offer different products with lower price to attract more customers. However, the concept of an outlet mall already changed. It can not only provide seasonal commodities at lower price, but also provide entertaining facilities like movie theaters or an amusement park. Outlet malls have been very popular in foreign countries, but the business model of outlet malls is just introduced into Taiwan market in recent years.
1. General Project Description 1
1.1. Basic Assumption 1
1.1.1. Location Selection 1
1.1.2. Construction Details 3
1.1.3. Mortgage Assumption 4
2. Positioning 6
2.1. Composite with 3 Major Elements 6
2.2. Design Feature 7
3. Tenant Mix Plan 9
3.1. Tenant Mix Plan by Function 9
3.2. Tenant Mix Plan by Floor 10
4. Profit and Loss Statement 12
4.1. Income Forecast 12
4.2. Operating Expenses 13
4.2.1. Staffing Plan 14
4.2.2. Other Operating Expenses 16
4.3. Profit and Loss Statement 17
5. Financial Model 18
5.1. Growth Rate of Income and Operating Expenses in 20 Years 18
5.2. Cash Flows on Investment Activities 18
5.3. Cash Flows on Financial Activities 19
Reference 20
Appendix 1: Basic Assumption 21
Appendix 2: Growth Rate Assumption 22
Appendix 3: Financial Model 23
Appendix 4: Sales Revenue of Department Stores and Shopping Malls 25 |
| Reference: | 【1】 Leeco Outlet Website http://www.leecooutlet.com.tw/
Luna Plaza Website http://www.lunaplaza.com.tw/about.aspx
【2】 Sunshin Plaza Website http://www.redin.com.tw/shine.html
【3】 Wikipedia Website https://zh.wikipedia.org/zh-tw/義大世界購物廣場
【4】 http://www.libertytimes.com.tw/2013/new/feb/2/today-taipei1.htm
【5】 HSR Website http://www.thsrc.com.tw/tc/about/ab_operate_station_TAC.asp
【6】 http://money.udn.com/house/storypage.jsp?f_ART_ID=261552
【7】 Urban Development Bureau Taichung City Government
【8】 Central bank of republic china
【9】 Directorate- General of Budget , Accounting, and Statistics
【10】 曾昭恩，中華徵信不動產估價師聯合事務所
http://www.credit.com.tw/creditonline/cfcontent/value/weekly/index.cfm?sn=216 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
96933023
101 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0096933023 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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