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    題名: 新力與三星經營模式之比較 – 個案研究
    Business model comparison between Sony and Samsung - Case Study
    作者: 許涵婷
    Hsu, Kiki
    貢獻者: 吳文傑
    Wu, Jack
    許涵婷
    Hsu, Kiki
    關鍵詞: 新力
    三星
    經營模式
    個案研究
    Sony
    Samsung
    Business model
    Case Study
    日期: 2012
    上傳時間: 2013-06-03 11:11:52 (UTC+8)
    摘要: In this decade, we can obviously see the decline of Sony and the growth of Samsung in the electronics industry. What background brings this kind of condition to these giant companies change so dramatically?

    I would like to explore the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony`s decline and Samsung`s rise. I will show the comparison of SWOT analysis, financial report between these two companies to look into their current strength and weakness. At the end, I will also list some suggestions to these to giant companies for growing ahead.
    1. Introduction 1
    1.1. Background 1
    1.2. Frame Work 2
    2. Electronics Market Overall Review 3
    3. Sony and Samsung Introduction 6
    3.1. Business Unit 6
    3.2. Target Sales 9
    3.3. Strategy 10
    4. Strategy Analysis 12
    4.1. Supply Chain Analysis 12
    4.2. Marketing Analysis 15
    4.3. SWOT Analysis 17
    5. Current Performance Analysis 22
    5.1. Financial Report Comparison-Income Statement 27
    5.2. Financial Report Comparison-Balance Sheet 29
    5.3. Financial Report Comparison-Cash Flow 31
    6. Strategic Recommendations 33
    6.1. Finding a Segment Focus 33
    6.2. Acquiring Aggressively 35
    6.3. Refining Quality Control 36
    6.4. Hedging Macroeconomic Risks 37
    6.5. Having Joint Partnership with Chinese Firm 39
    7. Conclusion 41
    Reference 43
    參考文獻: • Sea-Jin Chang, (2002), Sony vs Samsung: The Inside Story of the Electronics Giants` Battle For Global Supremacy,
    • November 19, 2009, Sony Corporation`s Investor/Analyst Meeting, http://www.sony.net/SonyInfo/IR/info/strategy/
    • Samsung official website, http://www.samsung.com/us/aboutsamsung/corporateprofile/
    • Arun Kumar, March 25 2012, SWOT Analysis of Samsung, http://www.marketing91.com/swot-analysis-samsung/
    • Dan Graziano, Jan 25 2012, Huawei is now the world’s third largest smartphone vendor, but still far behind Samsung and Apple, http://bgr.com/2013/01/25/smartphone-market-share-q4-2012-306399/
    • Digitivity, 2013, http://www.digitivity.com/industry-overview.html
    • Horace Dediu, Nov 29 2012, The cost of selling Galaxies, http://www.asymco.com/2012/11/29/the-cost-of-selling-galaxies/
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933014
    101
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0100933014
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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