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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/57949


    Title: 以實惠且可靠的多頻率網路服務來提升甘比亞電信之競爭力
    Improving Gamtel’s competitiveness through affordable, accessible and reliable broadband internet service in The Gambia telecom industry
    Authors: 黃紳佑
    Khan, Sarjo
    Contributors: 許瑋元
    Hsu, Carol
    黃紳佑
    Khan, Sarjo
    Keywords: 多頻率網路
    甘比亞
    電信
    競爭力
    broadband internet service
    The Gambia
    telecom
    competitiveness
    Date: 2012
    Issue Date: 2013-05-01 11:44:03 (UTC+8)
    Abstract: The main purpose of this thesis is to analyse the current state of Gamtel less competitive nature in the telecom industry and therefore use its competitive advantage and core competencies to pursue and endeavour to invest on internet service provision mainly on broadband.
    With high expectations from the launching of the ACE, Africa coast to Europe submarine cable, the plan is to take the opportunity brought by this Landing station to significantly expand on its current broadband technology provision, which is DSL (digital subscriber line), CDMA 3G wireless broadband connection and Leased line connection.
    The growth in the sector is still encouraging between 8 to 10% and Gamtel is foreseeing to increase its already existing leadership in terms of market share on the internet segment or ISP internet service provider market.
    There is a high capital investment required for this project but funding could be obtain from banks and even state own corporation at better rates and also self-funding of over GMD 90 million.
    The cash flow projections had shown a positive net present value (NPV) thus; indicating that this plan will is viable.
    With the three product categories, it is assume that the DSL and the CDMA 3G wireless broadband could be the cash cows whiles the leased lines connection for broadband which used to bring the biggest revenue in the data category will likely be going down, an impact the ACE project will brought along as the biggest customers from this service were the private ISP who now can connect direct to the ACE cable.
    As the implementation of the ACE goes on prices are expected to further fall as bandwidth becomes cheaper and cheaper and volume or high quantity purchase of bandwidth starts to emerge thus economics of scale.
    Reference: 1. “ACE launch in Gambia”. Available at: http://observer.gm/africa/gambia/article/ace-launched-in-gambia
    2. “Africa Coast to Europe (ACE) submarine cable” Available at: http://www.ace-submarinecable.com/ace/default/EN/all/ace_en/index.htm
    3. “Central Bank of The Gambia: Annual report 2010”. Available at: http://www.cbg.gm/publications/pdf/annual_reports/ANNUAL%20REPORT%202010.pdf
    4. “CIA world factbook”. Available at: http://www.cia.gov/library/publications/the-world-factbook/geos/ga.html
    5. “Gambia Bureau of statistics; GDP revised estimates”. Available at: http://www.gbos.gm
    6. “Gamtel 3G CDMA”. Available at: http://www.myweb.gamtel.gm/web/home-page.htm
    7. “Gamtel Info”. Available at: http://www.gamtel.gm
    8. “Growth rate in transport and communication sector”. Available at: http”//www.pura.gm/image/annual_report/PURA%20Annual%20Report%20final.pdf
    9. “History of Gamtel”. Available at: http://www.accessgambia.com/information/gamtel.html
    10. “ICT profile of the Gambia”. Available at: http://www.moici.gov.gm/index.php?option=com_content=article&id=5&item=4
    11. “ITU, measuring the information society”. Available at http://www.itu.int/ITU-Dict/publications/idi/materials/2012/MIS2012_without_annex_u.pdf
    12. “ITU: The state of broadband 2012: Achieving digital inclusion for all; report by the broadband commission”. Available at: http://www.broadbandcommission.org/documents/bb-annualreport2012.pdf
    13. “Lopez, Ismael Pena: what is broadband; review of ICT4D”. Available at: http://www.ictlogy.net/review/?p=518 march 2007
    14. “New IP-MPLS/VPN services”. Available at: http://www.gamtel.gm/image/mpls.jpg
    15. “Telecom sector statistics”. Available at: http://www.pura.gm/index.php?option=com_content&review=article&id=105&Itemid=100
    16. “The Gambia”. Available at: http://en.wikipedia.org/wiki/The_Gambia
    17. “UNDP support to The Gambia’s internet initiative”. Available at: http://www.ungambia.gm/undp/publications/netnews99/99part.pdf
    18. “United nation: connect Africa summit in Kigali; partnerships announced to develop information and communications technology in the continent as World Bank announces doubling of financing”. Available at: http://www.itu.int/itu-D/afr/ 30 October 2007
    19. Gamtel Management Committee. Gamtel background information and status report 2011
    20. Gamtel Management. Monthly management information system (MIS) 2013
    21. Jones Gareth R. and Hill Charles W.L. Theory of strategic management. 10th edition. South-western, cengage learning 2013, 2010.
    22. Osterwalder Alexander, Business model generation. John Wiley & Sons, Inc. Hoboken, New Jersey 2010
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933043
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100933043
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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