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政大機構典藏 > 文學院 > 圖書資訊與檔案學研究所 > 期刊論文 > Item 140.119/57540

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/57540

Title:	善用Facebook社群功能行銷圖書館服務 Marketing Library Services with the Community Features of Facebook
Authors:	徐心儀楊美華 Hsu, Hsin-I Yang, Mei-Hwa
Contributors:	政大圖檔所
Keywords:	臉書;社群網站;圖書館 Facebook;Social networking;Web 2.0;Library
Date:	2011-02
Issue Date:	2013-03-29 13:45:20 (UTC+8)
Abstract:	Facebook是近年最多人使用之社群網站，其將朋友圈突破為開放式之架構，成為最具影響力之傳播平臺。圖書館如何善用此交流平臺顯性之群集效應，並避免隱私權之干擾行銷圖書館的服務，成為一個值得深思之議題。本文經由文獻探討發掘Facebook應用於圖書館的功能與相關議題，並分析國內大學與公共圖書館對Facebook之應用現況，提出建置圖書館Facebook之注意事項，並建議以政策的訂定、圖書館自我定位、定期更新與即時管理、隱私權的保護和圖書館服務加值等策略供同道參考。 In recent years, Facebook has become one of the most popular social networking sites in the world, it not only makes people easier to connect with each other, but also has a great influence in this generation. How to market library services with Facebook effectively, but avoid recessive interference of privacy is worth pondering. This study first examines the recent literature in Facebook, then observes the applications of Facebook in the academic and public libraries, finally propose some points for attention, then make five suggestions for the application of Facebook in the libraries.
Relation:	圖書資訊學刊, 3(1), 65-87
Data Type:	article
DOI 連結:	http://dx.doi.org/10.6575/JoLIS.2011.76.04
DOI:	10.6575/JoLIS.2011.76.04
Appears in Collections:	[圖書資訊與檔案學研究所] 期刊論文 [圖資與檔案學刊] 期刊論文

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