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    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/56790
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/56790


    Title: 數位傳媒的創意:一個數位行動導向的分析取徑
    Authors: 孫式文
    Contributors: 政大新聞系
    Keywords: 隱喻;概念合成;物錨;生活脈絡;數位傳媒創意;數位行動導向模式
    Date: 2010-04
    Issue Date: 2013-01-25 14:52:25 (UTC+8)
    Abstract: 數位時代的傳媒創意不僅止於認知層次的意義溝通,還需要進入與數位傳媒互動的行動層次。探討數位傳媒的創意,也不能侷限於創作者端的新設計理念,而是要同時關注數位傳媒在使用中,在日常生活脈絡的調節下,由行動導引而出的創意。本文整合物錨的觀點(Hutchins, 2005)、概念隱喻理論(Lakoff & Johnson, 1980, 1999)和概念合成理論(Fauconnier & Turner, 1998, 2002),而提出一個數位行動導向的模式,以分析與行動交織而成的數位傳媒創意。本文應用此新模式分析桌面介面、微軟咖啡桌,和 CNN 魔幻牆,來闡述數位傳媒創意的傳承、變化與行動意涵。
    Relation: 新聞學研究, 103, 175-214
    Data Type: article
    Appears in Collections:[新聞學系] 期刊論文

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