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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/56515
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| Title: | 高爾夫球袋公司商業計劃書
Golf bag company business plan |
| Authors: | 蕭銘毅
Hsiao, Ming Yi |
| Contributors: | 何小台
Ho, Chester
蕭銘毅
Hsiao, Ming Yi |
| Keywords: | 高爾夫球袋
商業計劃書
Golf bag
business plan |
| Date: | 2012 |
| Issue Date: | 2013-01-02 13:24:41 (UTC+8) |
| Abstract: | This business plan outlines the setup of a golf bag company, Piranha, and its strategy with financial projections. The plan started with company description and followed by detailing of its product, marketing operational plan. The purpose of this business plan is to study the market, and see how business can be develop within targeted customers, regions, product segment and price bands.
Piranha started small as a sole proprietary with a 4.5 million NTD as its startup capital. First two years focusing on Taiwan market and will expanded to China in year 3. As a 4 year projection model, the projected NPV at year 4 end is around 3 million in with a 20.11% IRR. Breakeven point will be at approximately early year 5.
1. Executive Summary 1
2. General Company Description 2
2.1. Mission 2
2.2. Objectives 2
2.3. Golf Industry 2
2.4. Key to Success 3
3. Products 4
4. Marketing Plan 7
4.1. Market Analysis 7
4.2. Target customers 11
4.3. Competition 12
4.4. Barriers to Entry 15
4.5. Product Strategy 15
4.6. Pricing 16
4.7. Promotion 17
4.8. Distribution Channels 18
4.9. Sales Forecast 18
5. Operational Plan 19
5.1. Production 19
5.2. Personnel 20
5.3. Inventory 21
5.4. Managing Accounts Receivable 21
5.5. Managing Accounts Payable 22
6. Startup Expenses and Capitalization 23
7. Financial Plan 24
7.1. Financial Assumptions 24
7.2. Four Year Profit Projection 27
7.3. Projected Cash Flow 29
7.4. Pro Forma Balance Sheet 30
7.5. Break-Even Analysis 30
7.6. Accounting ratios 31
8. Appendices 33 |
| Reference: | TaylorMade Soars As Rest Of Golf Industry Swoons, 5/08/2012, by Kurt Badenhausen, Forbes
http://www.forbes.com/sites/kurtbadenhausen/2012/05/08/taylormade-soars-as-rest-of-golf-industry-swoons/
Worldwide Golf Equipment Market to Reach $6.58 Billion by 2015, According to New Report by Global Industry Analysts, Inc., 4/13/2009, abstracted from Golf Equipment – A Global Strategic Business Report
http://www.prweb.com/releases/golf_equipment/clubs_balls_gloves_bags/prweb2309154.htm
Golf’s $25 Billion Market Rides Economy to Gain on Woods’ Return, 4/04/2012, Thomas Black, Bloomberg
http://www.bloomberg.com/news/2012-04-04/golf-s-25-billion-market-rides-economy-to-gain-on-woods-return.html
The Golf Market, 2009, Active Network Rewards
http://www.activenetworkrewards.com/Assets/AMG+2009/Golf+channel+sheets.pdf
US golfers` number close to edge of collapase, 5/14/2011, TypePad, Golf Business Monitor
http://golfbusinessmonitor.typepad.com/golf_industry/2011/05/us-golfers-number-close-to-edge-of-collapase.html
Golf equipment sales out of the bunker? 4/06/2011, by Prof. John E Gamble, Mitchell College of Business, University of South Alabama
http://www.bbc.co.uk/news/business-12959316
Golf and Leisure Industry Players Could Score Aces in China over the Next Few Years, 6/16/2010, Global Intelligence Alliance
http://www.globalintelligence.com/insights-analysis/bulletins/golf-and-leisure-industry-players-could-score-aces |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933012
101 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098933012 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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