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    题名: 訪員訓練計畫與督導制度在調查研究中的評估與應用
    其它题名: Evaluations and Applications of Interviewer Training Program and Supervisor System in Survey Research
    作者: 劉義周
    贡献者: 行政院國家科學委員會
    政治大學選舉研究中心
    关键词: 調查訪問;訪員訓練;訪員效應;督導制度;焦點團體
    survey research;interviewer training;interviewer effect;supervision;focus group
    日期: 2005
    上传时间: 2012-12-05 11:06:13 (UTC+8)
    摘要: 訪員是調查訪問中蒐集資料工作的中心角色，國內外之研究結果都顯示訪員效應會影響研究的外在效度（樣本代表性）及內在效度（資料正確性）。訪員效應的產生，與訪員本身的人口學變項特質、訪員的態度、訪員的能力及訪員的口語特質有關。訪員的人口學特質及口語特質雖然無法更改，但部份口語特質卻是可以經由訓練而得到改善，或者經由對訪員與受訪者人口學特質上的配對（matching）而減低人口學特質的影響程度。至於訪員的態度及能力則可以透過訓練課程而獲得或改善，而督導制度的運作則可確保訪員正確執行標準化調查訪問原則；因此，為了減少訪員所造成的誤差，學者們普遍建議應由訪員訓練及督導制度著手。對於訪員訓練及督導制度，相關的研究集中在於訪員訓練課程的內容應包含哪些項目及其成效、訪員訓練時間長短對訓練成效的影響、督導制度建立及運作的方法，然而對於所建立之訪員訓練課程及督導制度的運作，是否達到了預期的成效，卻甚少見到相關的研究。本研究擬以焦點團體討論的方法，由實際參與訪問工作的訪員及督導們的角度，對訓練課程及督導制度作評估，並提出修正之建議。我們希望透過此一研究，能夠確實瞭解訪員在訪問過程中遭遇的困難以及對訓練課程的需求，並檢討督導制度實施方式及成效，以建立更完善的訪員訓練課程及督導制度，從而提昇調查訪問的品質。
    Interviewer plays the most important role in the data collection procedure. Researches indicate that interview effect affects external validity and internal validity of survey research. The cause of interviewer effect might relative to interviewer’s demographic characteristics, vocal characteristics, interviewer’s attitude and interviewer’s skill and ability. Most of the interviewer’s demographic characteristics and vocal characteristics are inherent, but it is possible to improve interviewer’s speaking speed, intonation pattern, accent, competent and confident by training, or reduce the effect of demographic characteristics by matching. The method of improving interviewer’s attitude, skill and ability is interviewer training, whereas supervision is to make sure the interviewers follow the rule of standardized survey interview. Therefore for the person who concerned with reducing interviewer- related error, the place to focus is on interviewer training and supervision. This research will evaluate interviewer training program and supervision by conducting focus group. Participants will be interviewer and supervisors. Our research will be focus on:
    1. collecting information of the difficulties which interviewer encounter,
    2. knowing the merit and weakness of training program
    3. knowing the merit and weakness of interviewer supervisory system,
    4. receiving suggestions from interviewers and supervisors Our final goal is to establish more effective interviewer-training program and supervisory system, thus we are able to assure the survey quality by reducing interviewer-related error.
    關聯: 基礎研究
    學術補助
    研究期間:9408~ 9507
    研究經費:742仟元
    数据类型: report
    显示于类别:[選舉研究中心] 國科會研究計畫

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