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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/56322


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/56322


    Title: 家庭飲食管理暨線上購物平台創業計畫
    Business Plan of Household Diet Management and e-Commerce
    Authors: 王馥容
    Wang, Judy
    Contributors: 吳文傑
    Wu, Jack
    王馥容
    Wang, Judy
    Keywords: 家庭飲食管理
    線上購物
    創業計畫
    Household Diet Management
    e-Commerce
    Business Plan
    Date: 2012
    Issue Date: 2012-12-03 11:26:03 (UTC+8)
    Abstract: This business plan is about a system that integrates the process of diet from planning, execution, and result tracking. The author has noticed the wide penetration of smart phone in Taiwan, and the unique benefit of health care mobile device application software (“Apps”) in preventing diseases and managing individual health that traditional medical service fall short to offer. She also has witnessed the growing trend of ecommerce in Taiwan that the items being traded online have further expended to food and grocery. Her idea is to link the diet plan, grocery shopping, and body measurement tracking all together on the same platform to provide household a simple, efficient, and effective way to lead a health life.
    The system of this business plan doesn’t involve with any new technology, either is it the first diet related software on the market. But it is the first one that links the process with online food and grocery shopping, which is able to help consumers save a lot of time. Another competitive advantage is, unlike competitors offering single objective/method of diet, the nutrition knowledge on this system is designed to be open-sourced, which means it can be applied on diet of all purposes. Consumers are able to choose the diet method that is most effective on them.
    The business plan is meaningful to carry out. First of all, the usage of Apps is proved to have the positive effect on users’ health. It helps them to understand the linkage of their behavior and health level. It also increases users’ self-accountability on their own health. Second, this system is expected to boots behavior of cooking at home by mitigating the pain in shopping and providing incentive by it with diet. Cooking at home is foundation of healthy eating. The two together is able to enhance the health consciousness and health management implementation at both individual and household level. If wildly adapted, it will be able enhance overall health level of the nation. It will save medical expense, and burden on national health insurance. People of Taiwan will live in a high quality life with better health status.
    This business is also profitable to carry out, if executed properly. Unlike other items, food and grocery are things that customers have to purchase periodically. Thus, it brings in most stable and sustainable sales. The reason online food and grocery grows slower than other items is because it required substantial trust from customers, which is possible to achieve with sufficient quality control and promotion. Once it is built, such revenue is more resilient than other items which can stand economy downturn. The online shopping of this system is also designed to be an open platform which linked with multiple sellers. The revenue is transaction fee. By investing in this attractive and value added system to customers, investors will be able to enjoy the benefit from growing online food and grocery market.
    However, since this system doesn’t involve with new technology, it might be mimicked by competitors quickly. The key to success is to attract as many users as possible in a short period of time, leaving no room of survival for late comers. Therefore, this business is more suitable for blue-chip internet/software companies, like Yahoo, or eBay, or Amazon in US, books.com in Taiwan(博客來) …etc. With their existing experience in system development, customer service, and abundant capital, they are able to make this move fast and accurate. To them, developing this business is like opening another revenue stream with the least effort.
    Reference: 1. http://www.libertytimes.com.tw/2011/new/jun/16/today-t1.htm
    2. http://tw.nielsen.com/site/news20090212.shtml
    3. http://www.eettaiwan.com/articleLogin.do?artId=8800479822&fromWhere=/ART_8800479822_876045_NT_d0a57f1e.HTM&catId=876045&newsType=NT&pageNo=null&encode=d0a57f1e
    4. http://www.biotaiwan.org.tw/download/structure4/%E5%8A%89%E7%BF%A0%E7%8E%B2/%E5%85%A8%E7%90%83%E4%B8%AD%E8%8D%89%E8%97%A5%E4%BF%9D%E5%81%A5%E9%A3%9F%E5%93%81%E7%94%A2%E6%A5%AD%E7%99%BC%E5%B1%95%E7%8F%BE%E6%B3%81%E8%88%87%E5%B1%95%E6%9C%9B(200807).pdf
    5. http://www.technologyreview.com/news/425348/smart-phones-help-manage-chronic-illness/
    6. http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=346254
    7. http://www.find.org.tw/find/home.aspx?page=many&id=331
    8. The American Journal of Preventive Medicine, August 2008. Pages 118-126.
    9. http://www.find.org.tw/find/home.aspx?page=many&id=331
    10. http://www.emailcash.com.tw/newcorp/tns_article149.htm
    11. http://forum.inside.com.tw/viewthread.php?tid=796
    12. http://techorange.com/2011/11/11/rapid-growth-of-online-shopping-price-comparison-service-into-the-next-trend/
    13. 財團法人資訊工業策進會(2008), B2C 網路商店經營調查報告,經濟部97年度電子商務法制及基礎環境建構計畫, P.26
    14. https://developer.apple.com/programs/ios/distribute.html
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933014
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098933014
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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