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    题名: 醫師採用創新產品之影響因素-以採用心臟支架之情境為例
    The decision determinants of physician’s innovation adoption - a empirical study of coronary stent diffusion in Taiwan
    作者: 孫玉齡
    贡献者: 許牧彥
    孫玉齡
    关键词: 多世代產品
    創新擴散
    採用決策
    Multi-generations Product
    Diffusion of Innovation
    Adoption
    日期: 2011
    上传时间: 2012-10-30 14:21:29 (UTC+8)
    摘要: 本研究在探討醫師採用不同世代產品行為受到醫院背景、個人因素及病患之影響，以全民健康保險資料庫進行大樣本迴歸分析，分析自中央健康保險局納入給付後醫師採用心臟支架的情形，並對醫師首次採用時間早晚進行研究分析。本研究以兩世代產品採用差異發掘創新擴散各階段醫師採用心臟支架的影響變數，並分為醫院-醫師-病患三個層次來做整體考量。實證結果顯示，從醫療院所的層級或權屬看來，醫院層級對醫師採用早晚無顯著影響，而私立醫院的醫師較早採用第二代產品。另外，在醫師個人特質方面，年齡越大的醫師越早採用產品，資深醫師會較晚採用第一代產品，而女性醫師也會較晚採用第一代產品。從病患影響的角度來看，醫師所遇到的病人願意自付比例高者，採用時間越早。而兩世代採用時間早晚也具相關性，越早採用第一代產品，也會越早採用第二代產品。
    The purpose of this research is to investigate the decision determinants of physician’s innovation adoption of multi-generations products. Based on the National Health Insurance database, this study focuses on analyzing the physician’s adoption time on coronary stent to verify the hypothetical determinants from hospital - physician - patient levels. The empirical results show that the academic level is not associated with physician’s innovation adoption time. Physician in private hospital is likely to adopt the second generation product earlier. In addition, physician’s personal characteristics- age, work experience and gender also have significant impacts upon physician’s adoption time. Elder physician will be early adopters of innovation products, and senior or female physician will be the late adopters of first-generation products. As to the influence of patients, if the physician’s patients are more willing to pay, the physician will adopt product earlier. Besides, the two generations have positive correlation, the earlier adopter in first-generation products will also adopt second-generation product earlier.
    第壹章 緒論1
    第一節 研究背景與動機1
    第二節 研究目的與研究問題3
    第貳章 文獻探討4
    第一節 醫療產品的創新擴散4
    第二節 多世代產品採用16
    第三節 心血管支架發展與擴散20
    第參章 研究方法26
    第一節 研究架構26
    第二節 研究假說28
    第三節 資料來源30
    第四節 研究變數32
    第五節 統計方法36
    第肆章 結果與分析37
    第一節 樣本結構之敘述性統計37
    第二節 相關係數分析47
    第三節 迴歸分析結果49
    第伍章 結論與建議65
    第一節 假設驗證與結論65
    第二節 綜合討論72
    第三節 研究限制74
    第四節 研究貢獻與建議75
    參考文獻77
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    描述: 碩士
    國立政治大學
    科技管理研究所
    98359012
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0098359012
    数据类型: thesis
    显示于类别:[科技管理研究所] 學位論文

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