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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/54901
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54901


    Title: 方案解決型組織的建構
    Authors: 邱享慧
    Contributors: 管康彥
    邱享慧
    Keywords: 組織結構
    顧客導向組織
    解決方案
    Date: 2011
    Issue Date: 2012-10-30 14:20:36 (UTC+8)
    Abstract: 當今企業紛紛謀求方案提供轉型,以整合的產品與服務,降低顧客購買風險、完善回應客製需求,進而創造高於個別產品與服務總和的整套價值。其融合服務不易被模仿的特性,對方案企業的自身發展而言,更有助於跳脫無止盡的商品化困境,進而創造差異化的競爭優勢、與顧客建立策略層次的合作關係。而組織由產品進化至方案提供,因應根本經營思維轉變,勢必產生組織結構調整之必要,以落實以客為尊的方案精神,達到從顧客眼光思考、圍繞顧客打造組織的境界。
    針對此一新興議題,本研究在文獻探討的部分,首先探討方案的內涵與分類,並整理出三階段企業經營觀點與方案本質演進之關係:一、企業行銷時代下,方案本質為「配套銷售」;二、顧客服務時代下,方案本質為「系統銷售」;三、顧客滿意時代下,方案本質為狹義的「解決方案」。接著,闡述先進學者提出的「方案類型」、「方案生命週期」、「方案提供商角色」、「方案組織型態」相關理論,以奠定後續個案探討的基礎,觀察先驅方案企業IBM及P&G的實務表現,融和理論整理與個案映證。最終以兩家企業相互比對,提出方案企業應視方案對顧客既有經營模式的衝擊程度、顧客類型差異、自身發展背景,選擇方案提供類型、生命週期及角色,並以提升顧客交易彈性為目標建立顧客構面、視主要價值來源取決權力配置,進而設計相應的組織運作機制。同時,延續管理沒有一體適用的真理,建議方案企業應彈性化提供方案類型,並謹慎考量自身管理能力限制,以追求合適的組織結構,避免管理不易的局面。方案企業可運用本研究結論,檢視自身組織結構之調整,是否尚有未竟之處,以作為企業建構方案解決型組織之參考。
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    三、網站資料
    1. MBA智庫:http://wiki.mbalib.com/wiki/%E7%9F%A9%E9%98%B5%E5%88%
    B6%E7%BB%84%E7%BB%87%E7%BB%93%E6%9E%84#_note-0(瀏覽時間
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    Description: 碩士
    國立政治大學
    企業管理研究所
    99355031
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099355031
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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