政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54786

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54786

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/54786

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54786

Title:	台灣精品養生會館之商業企劃書 MassageLuxe Taiwan: A Spa Revolution
Authors:	林珍玉 Jennifer Lynn Biondo
Contributors:	何小台 Chester Ho 林珍玉 Jennifer Lynn Biondo
Keywords:	台灣精品養生會館之商業企劃書精品養生會館商業企劃書精品養生會館 MassageLuxe Taiwan: A Spa Revolution MassageLuxe Taiwan MassageLuxe A Spa Revolution Spa Revolution
Date:	2011
Issue Date:	2012-10-30 11:44:47 (UTC+8)
Abstract:	MassageLuxe Taiwan (MLT) is a franchise of MassageLuxe International (MLI). MassageLuxe Taiwan plans to open its first location in Taipei in 2012. The first location will be the flagship salon and serve as a model to franchises to be sold throughout Taiwan. MassageLuxe Taiwan will acquire area developers in prominent cities such as Taichung, Tainan, and Kaohsiung. MassageLuxe Taiwan also has first rights to China and Singapore and plans to expand into these areas within the next 3 years. Jennifer Biondo is the Master Franchisor of MassageLuxe Taiwan. This business plan outlines the strategy for entering the Taiwan market and acquiring investors for the flagship location. 1. EXECUTIVE SUMMARY - 1 - 1.1. Missions - 1 - 1.2. Company Objectives - 1 - 1.3. Investment Highlights - 2 - 2. COMPANY SUMMARY - 4 - 2.1. Business Overview - 4 - 2.2. The Opportunity - 4 - 2.3. Service Offering - 6 - 3. MARKET OVERVIEW - 7 - 3.1. Objectives - 8 - 3.2. Market Analysis - 8 - 3.3. Strategy - 10 - 3.4. Tactics - 11 - 3.5. Branding - 13 - 4. Business Strategy - 15 - 4.1. Franchising - 15 - 4.2. Strategic Partnerships - 16 - 4.3. Revenue Model - 16 - 4.4. Growth Model - 17 - 5. Organizational Structure - 17 - 6. Financial Plan - 18 - 6.1. Important Assumptions - 18 - 6.2. Break Even Analysis - 19 - 6.3. Projected Income Statement and Cash Flow - 20 - 6.4. Sales Forecast and Assumptions - 28 - 6.5. Investment Requirements - 29 - REFERENCE - 30 -
Reference:	Intelligent Spas Pte, Ltd, Singapore (2007); Spa Industry Profile Taiwan 2006-2008
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 93933039 100
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0098933039
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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