政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/54669

政大典藏 > College of Communication > International Master`s Program in International Communication Studies > Theses > Item 140.119/54669

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54669

Title:	« 世界時裝之苑 »中的都會女性形象: 21世紀中國與法國的女性表述 Images of the Urban Feminine In ELLE: Women’s Representation in 21st Century’s France and China
Authors:	劉黎明 Leleu, Oriane
Contributors:	朱立 Chu, Leonard 劉黎明 Leleu, Oriane
Keywords:	« 世界時裝之苑 » 时尚性别刻板印象媒体的写照 ELLE magazine Fashion gender stereotype media portrayal
Date:	2011
Issue Date:	2012-10-30 11:29:57 (UTC+8)
Abstract:	無 A close relationship exists between media and the construction of women’s image, even more so in contemporary society when individuals rely on the written press so much to construct themselves. However, many media are still presenting stereotypical images of women as cute nurturers and housewives. Through content and semiotic analysis, the thesis examines the changes in the representation of women as shown on the covers of ELLE magazine at the beginning of the 21st century. The findings show that while the French edition of the magazine is portraying more and more realistic feminine and casually clothed ordinary women who have an extraordinary destiny and are concerned with human rights, ELLE China is walking a thin line between presenting inspirational images of trendy liberated working women and more traditional ones, and trying to mix them together to develop a more local image of the modern Chinese woman, whose Confucian values are still important. On the cover of ELLE China at least, women can acquire a higher status and develop a modern femininity with distinctive Chinese characteristics (although those characteristics are still in evolution) through consumption while the subjects on ELLE France covers are more substantial and varied and the image of the French women on the covers of ELLE magazine appears more stable. Therefore, we can conclude that ELLE serves as a venue for weaving local and global values together and create an image of the French and Chinese modern women in its respective French and Chinese issues.
Reference:	Acker, J. (2004). Gender, Capitalism and Globalization. Critical sociology, 30(1), 27. Agacinski, S. (1998). Politique des sexes: Seuil. Andersen, B. (1964). Si Elle lit Elle. Archive. Retrieved 09/20/2011, from http://www.time.com/time/magazine/article/0,9171,871121-1,00.html Appel, V, & Kister, L. (1998). Le magazine Elle: aspects linguistiques et visuels des publicités. Communication et langages, 118(4), 23. Ashmore, R., Englis, B, & Solomon, M. (1994). Beauty before the eyes of beholders: the cultural encoding of beauty types in magazine advertising and music television. Journal of Advertising, 23(2), 15. Baran, S. (2011). Mass Communication Theory: Foundations, Ferment, and Future (6 ed.): Cengage Learning. Barlow, T. (2001). Globalization, China, and International Feminism. Signs, 26(4), 7. Barlow, T. (2004). The Question of Women in Chinese Feminism: Duke University Press. Barnard, M. (2002). Fashion as Communication (2 ed.). London: Routledge. Barthes, R. (1990). The Fashion System. London: University of California Press. Baudrillard, J. (1983). The Precession of Simulacra. In J. Baudrillard (Ed.), Simulations: Semiotext(e). Bell, P, & Milic, M. (2002). Goffman’s Gender Advertisements revisited: combining content analysis with semiotic analysis. Visual Communication, 1(2), 20. Boltz, S. (2011). Elle au gré des époques : un féminin qui veut coller à l’air du temps. Retrieved from http://ipjblog.com/lapressemagazine/elle/ Bourdieu, P. (1984). Distinction: A Social Critique of the Judgement of Taste. Cambridge: Harvard University Press. Breward, C. (1995). The Culture of Fashion. Manchester: Manchester University Press. Brown, G. (1973). Place à la publicite. The French Review, 46(6), 6. Budgeon, S, & Currie, D. (1995). From feminism to postfeminism, Women’s Liberation in Fashion Magazines. Women’s Studies International Forum, 18(2), 14. Chan, A. (2000). Fashioning change: nationalism, colonialism, and modernity in Hong Kong. Postcolonial Studies, 3(3), 17. Chang, C. (1995). Women in Media Women ‘s Media. Taipei: Shuo-Ren Publishing. Chase, D. (2007). Elle Magazine, The History Retrieved from http://fashiontruhistory.blogspot.com/2007/01/elle-magazine-history.html Chen, N. (2001). Health, wealth and the good life China urban: Ethnographies of contemporary culture: Duke University Press. Crane, D. (1999). Gender and hegemony in fashion magazines: Women’s Interpretations of Fashion Photographs. The sociological quarterly, 40(4), 23. Croll, E. (1978). Feminism and Socialism in China: Routledge Kegan & Paul. Curran, J., Gurevitch, M, & Woollacott, J. (1982). The study of the media: Theoretical approaches Culture, society and the media. London: Methuen. Dai, J. (2003). Traces of time: Simone de Beauvoir in China. Journal of French and Francophone philosophy, 13(1), 15. Davis, F. (1994). Fashion, culture, and identity: University of Chicago. Demarest, J, & Garner, J. (1992). The representation of women`s roles in women`s magazines over the past 30 years. Journal of Psychology, 126(4), 13. Devereux, E. (2003). Understanding the media. London: Sage. Duchen, C. (1995). Une femme nouvelle pour une France nouvelle ? CLIO: Histoire, femmes et sociétés, 1, 8. Edwards, L. (2000). Policing the modern women in Republican China. Modern China, 26(2), 32. . Elle (2007). Retrieved 09/21/2011, from http://web.archive.org/web/20071028130827/http://www.hfmus.com/HachetteUSA/Page.asp?Site=elle . Elle China Mediapack. (2012). In L. G. Advertising (Ed.), Elle Mediapack. Paris. . The ELLE fondation. (2004) (p. 23). Paris: Lagardere Active. . Elle France Mediapack. (2012). In L. G. Advertising (Ed.), Elle Mediapack. Paris. . Encyclopedia of Motherhood. (2010). In A. O`Reilly (Ed.), (Vol. 2). Thousand Oaks, CA: Sage Publications. Faison, S. (1996). A Chinese Edition of Elle Draws Ads and Readers, The New York Times, p. 3. Retrieved from http://www.nytimes.com/1996/01/01/business/a-chinese-edition-of-elle-draws-ads-and-readers.html?pagewanted=all&src=pm Ferguson, M. (1983). Forever Feminine: Women’s Magazines and the Cult of Femininity London: Heinemann. Finnane, A. (1996). What Should Chinese Women Wear? A National Problem. Modern China, 22(2), 32. Fiske, J. (2011). Introduction to Communication Studies (3rd edition ed.): Routledge. Fraisse, G. (1998). Women and their history: Galimard. Franzwa, H. (1974). Working women in fact and fiction. Journal of communication, 24(2), 5. Frith, K, & Yang, F. (2008). The Growth of International Women’s Magazines in China and the Role of Transnational Advertising. Journal of Magazine and New Media Research, 10(1), 14. Frith, K. (2006). Portrayals of women in global women`s magazines in China. In T. J. S. Todd Joseph Miles Holden (Ed.), Medi@sia: global media/tion in and out of context: Taylor & Francis. Frith, K., Shaw, P, & Cheng, H. (2005). The Construction of Beauty: A Cross-Cultural Analysis of Women’s Magazine Advertising. Journal of Communication, 55(1), 15. Gauntlett, D. (2002). Media, Gender and Identity. London: Routledge. Glasser, C. (1997). Patriarchy, Mediated Desire, and Chinese Magazine Fiction. Journal of Communication, 47(1), 24. Glossary. (2009, 2011/10/ 01). Fashion Dictionary. Retrieved from http://www.wwd.com/dictionary/fashion#fashion Goffman, Erving. (1976). Gender Advertisements. New York: Harper. Gottely-Fayet, J. (2009). Vers l’égalité entre les femmes et les hommes? (p. 110): Institut de la statistique du Québec. Grossman, A. (2002). Better Beauty Through Technology. Chinese Transnational Feminism and the Cinema of Suffering. Bright Lights Film Journal(35). Hall, S. (1997). Representation: Cultural Representations and Signifying Practices London: Sage. Helcke, J. (2003). The representation of Maghrebis on French Television Group identities on French and British Television: Berghahn. Hermes, J. (1995). Reading women’s magazines. Cambridge: Polity Press. Hershatter, G. (2004). State of the Filed: Women in China’s Long Twentieth Century. The Journal of Asia Studies 63(4), 76. Hui, W. (2010). Post-Mao Chinese Literary Women’s Rhetoric Revisited: A Case for an Enlightened Feminist Rhetorical Theory. College English, 72(4), 19. Hung, K, & Li, Y. (2006). Images of the Contemporary Woman in Advertising in China: A Content Analysis. Journal of International Consumer Marketing, 19(2), 22. Hung, K., Li, Y, & Belk, R. (2005). Consumption and the "modern woman" in China: a conceptual framework. Asia Pacific Advances in Consumer Research, 6, 5. Hung, K., Li, Y, & Belk, R. (2007). Glocal Understandings: Readers’ Perceptions of the New Woman in Chinese Advertising. Journal of international business studies, 38(6), 19. Ip, H. (2003). Fashioning Appearances: Feminine Beauty in Chinese Communist Revolutionary Culture. Modern China, 29(3), 34. Jacobson, M. (1994). Clothes: Speech and action. About young women’s use of clothing as a means of communication and identity creation. Stockholm. Jaggar, A. (1983). Feminist Politics and Human Nature: Rowman & Littlefield. Jenainati, C. (2007). Introducing feminsim: Icon Books Ltd. Johansson, P. (2001). Selling the New Chinese Woman: From Hedonism to Return of Tradition in Women’s Magazine Advertisements Images of `Modern Women’ in Asia: Global Media, Local Meanings. Richmond: Curzon. Kristeva, J., Jardine, A, & Blake, H. (1981). Women`s Time. Signs, 7(1), 24. Lee, R. (1997). Western Crisis, Asian Identities, and Cultural Power. Copenhagen Journal of Asian Studies, 12, 21. Li, J. (2010). Actress peels off to turn the front page green, China Daily. Retrieved from http://www.chinadaily.com.cn/metro/2010-05/27/content_9903049.htm Li, P. (2008). International Cooperation and Globalization of the Magazine Industry in China. Publishing research quarterly, 24(1), 5. Li, X, & Zhang, X. (1994). Creating a Space for Women: Women`s Studies in China in the 1980s. Signs, 20(1), 16. Li, Y. (2000). Women`s Movement and Change of Women`s Status in China. Journal of International Women`s Studies, 1(1), 11. Lin, C, & Yeh, J. (2007). The Preference Analysis of Image Consumption in Taiwanese Female Celebrities’ Stereotypes. Lung-Hua Technology and Science University, Taoyuan. Lu, H. (2010). Body-Writing: Shanghai Baby’s Love Affair with Transnational Capitalism. Chinese Literature Today, 8. Luo, Y. (2009). Media portryal of women and social change: a case study of women of China. Feminist Media Studies, 7(3), 29. Maita. (2010, October 7th, 2011). Colors and Their Meanings in Chinese Culture. Retrieved from http://prettydarkhorse.hubpages.com/hub/Colors-and-Their-Meanings-in-Chinese-Culture Marion Cotillard : une actrice engagée pour la planète. (2009). Retrieved from http://www.elle.fr/Societe/Les-enquetes/Marion-Cotillard-une-actrice-engagee-pour-la-planete-834195 McQuail, D. (2000). McQuail’s Mass Communication Theory (4 ed.). London: Sage Publications. Morris, Harvey. (2012). French Elle’s Black Eye, International Herald Tribune. Retrieved from http://rendezvous.blogs.nytimes.com/2012/01/28/french-elles-black-eye/ Morrison, A. (2010). Aging Gracefully, the French Way, New York Times. Retrieved from http://www.nytimes.com/2010/07/15/fashion/15French.html?pagewanted=all Oliver, K. (2000). French feminism reader: Rowman & Littlefield Publishers. Patel, K. (2011). What women want from women`s magazines, Daily Maverick. Retrieved from http://dailymaverick.co.za/article/2011-07-21-what-women-want-from-womens-magazines Pei, Y. (2011). Multiple sexual relationships as a new lifestyle: Young women`s sexuality in contemporary Shanghai. Women`s Studies International Forum, 34, 10. Robertson, R. (1985). Modernization, Globalization and the Problem of Culture in World-Systems Theory. Theory, Culture & Society, 2(3), 15. Rogers, E. (1983). The diffusion of innovation (3 ed.). New York: Free Press. Rouse, E. (1989). Understanding Fashion Oxford: BSP Professional Books. Schram, S. (1969). The Political Thought of Mao Tse-tung. New York: Praeger. Sen, A. (1999). Women`s agency and social change Development as freedom. Oxford: Oxford University Press. Shuo, W. (2006). The "New Social History" in China: The Development of Women`s History. The History Teacher, 39(9), 10. Solomon, M., Ashmore, R, & Longo, L. (1992). The Beauty Match-Up Hypothesis: Congruence Between Types of Beauty and Product Images in Advertising. Journal of Advertising, 11(4), 13. Stevenson, R. (1996). International communication. In M. B. S. D. W. Stacks (Ed.), An integrated approach to communication theory and research. Mahawah: Lawrence Erlbaum Associates. Tomlinson, J. (1999). Globalization and Cultural Identity Globalisation and culture. Chicago: University of Chicago Press. Turgeon, C. (1902). French Feminism Vol. 1. L`Emancipation individuelle et sociale de la Femme Wang, Z. (1996). A Historic Turning Point for the Women`s Movement in China. Signs, 22(1), 9. Wang, Z. (2005). "State Feminism"? Gender and Socialist State Formation in Maoist China. Feminist Studies, 31(3), 34. Warren, D. (1978). Commercial liberation. Journal of Communication, 28(1), 5. Wearing, S, & Wearing, B. (2000). Smoking as a fashion accessory in the 90s: conspicuous consumption, identity and adolescent women`s leisure choices Leisure Studies, 19(1), 14. Weber, I. (2002). Shanghai Baby: Negotiating Youth Self-Identity in Urban China. Social Identities, 8(2), 24. Weiner, S. (1999). Two Modernities: from Elle to Mademoiselle. Women`s Magazines in Postwar France. Contemporary European History, 8(3), 15. Williams, Z. (2011, 25th march). New Europe: Why France`s gender code makes life hard for women, The guardian. Retrieved from http://www.guardian.co.uk/world/2011/mar/25/new-europe-france-women-gender-code Wilson, E. (1985). Adorned in Dreams: Fashion and Modernity London: Virago Press. Wimmer, R, & Dominick, J. (2006). Content analysis Mass Media Research: An Introduction (8 ed.): Wadsworth Publishing. Wolf, N. (1990). The Beauty Myth: How Images of Beauty Are Used Against Women: William Morrow and Company. Yang, I. (2007). Beautiful-and-Bad Woman: Media Feminism and the Politics of Its Construction. Feminist Studies, 33(2), 24. Yang, M. (1999). Spaces of their own: Women’s public sphere in transnational China. Minneapolis: University of Minnesota Press. . 中国奢侈品市场报告. (2010) (p. 14). 劉老爺. (2008). 《ELLE 世界时装之苑》倾情奉献20周年纪念刊. Retrieved from http://blog.sina.com.cn/s/blog_4a5961690100bepy.html
Description:	碩士國立政治大學國際傳播英語碩士學位學程(IMICS) 99461014 100
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0099461014
Data Type:	thesis
Appears in Collections:	[International Master`s Program in International Communication Studies] Theses

Files in This Item:

File	Size	Format
101401.pdf	93221Kb	Adobe PDF2	1302	View/Open

社群 sharing

Loading...