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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/54573
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54573


    Title: 促進中小企業創新之智慧型激勵故事生成
    Towards motive driven story generation for encouraging SMEs Innovation
    Authors: 邱芃瑋
    Chiu, Peng Wei
    Contributors: 苑守慈
    Yuan, Soe Tysr
    邱芃瑋
    Chiu, Peng Wei
    Keywords: 服務創新
    中小企業
    動機
    機率擴展有限狀態機
    故事自動產生器
    敘事廣告
    Service Innovation
    SME
    Motivation
    Probabilistic Extended FSM
    Story Generator
    Narrative Advertising
    Date: 2011
    Issue Date: 2012-10-30 11:21:27 (UTC+8)
    Abstract: 面臨到現今社會的激烈競爭,服務創新是應付此環境變化的趨勢之一,但大部分台灣的中小企業主並不知道如何將服務創新實踐在他們的企業中。另一方面,大部分中小企業主並不清楚什麼是服務創新,即使知道服務創新可以改善他們的事業,也缺乏實踐的勇氣。因此,為了改善以上的情況,本篇論文的主旨是引用動機理論來建構小客製化的小故事廣告來激勵中小企業主,並讓他們明白服務創新的好處且有勇氣去實踐。為了達到這個目標,我們使用機率擴展有限狀態機(Probabilistic Extended FSM)作為實踐的方法,利用Dramatica的故事元素和十種創新類型的元素並以三幕劇來建構故事架構,在整合中小企業主的相關資料形成完整的激勵故事。從該激勵故事中,中小企業主可以得到一些啟示,改善岌岌可危的業務以實現他們心中的理想。
    Service innovation is one of the tendencies to cope with the environmental change in the current fierce competition, but the most SMEs in Taiwan don’t know how to put service innovation into practice in their business. On the other hand, the most SMEs don’t know what service innovation is; however, even they know service innovation could rescue their poor business; they have no courage to do so. For these reasons which mentioned above, the aim of this research is to reference the motivation theory and try to generate the mini customized advertising-like to stimulate SMEs and let them know the advantage of service innovation and have confidence to do so. In order to achieve this goal, we use Probabilistic Extended FSM as the implementation approach to integrate the private information of our target SMEs with the story framework which is constituted by the three-act Structure including the Dramatica elements and the elements of ten types of innovation. By this kind of stimulating mini customized advertising-like story, the SMEs could get some enlightenment to ameliorate the precarious business to achieve the ideal of their mind.
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    Description: 碩士
    國立政治大學
    資訊管理研究所
    99356027
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099356027
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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