English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51721413      Online Users : 574
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/54523
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54523


    Title: 品牌關係:顧客價值與品牌愛慕
    Brand relationship: customer value and brand love
    Authors: 沈經洪
    Shen, Ching Hung
    Contributors: 洪順慶
    Horng, Shun Ching
    沈經洪
    Shen, Ching Hung
    Keywords: 品牌愛慕
    正向幻覺
    品牌關係
    顧客價值
    brand lov
    positive illusion
    brand relationship
    customer value
    Date: 2011
    Issue Date: 2012-10-30 11:18:25 (UTC+8)
    Abstract: 本研究分別從理性層面與感性層面探討品牌愛慕對品牌關係的影響,前者由品牌愛慕與顧客滿意在顧客品牌關係架構中扮演的角色切入,探討如何藉由功能、體驗與象徵價值增進品牌愛慕與顧客滿意,以及品牌愛慕與顧客滿意對依賴與行為忠誠的相對影響。後者探討人際關係中的正向幻覺(情人眼裡出西施)現象是否也會出現在品牌關係,藉由驗證品牌愛慕者對品牌評價的理想化,說明品牌愛慕的感性影響機制。
    研究一透過質化研究發掘維繫品牌關係的關鍵,兩階段研究共訪談27位受訪者,分析結果發現要讓消費者忠於品牌,光靠顧客滿意是不夠的,還要讓消費者對品牌產生愛慕,方能維繫品牌關係。研究二藉由量化研究驗證品牌愛慕與品牌關係的關聯性,藉由調查法蒐集北、中、南三所大學共130位學生對誠品書店的消費經驗,實證結果顯示:(1)品牌愛慕是功能與象徵價值對依賴與行為忠誠的完全中介變數,顧客滿意則是體驗價值對行為忠誠的完全中介變數。(2)品牌愛慕取代顧客滿意成為影響依賴與行為忠誠的主要變數。(3)功能與象徵價值對品牌愛慕有顯著的正向影響,體驗價值則對顧客滿意有顯著的正向影響。研究三以實驗法操弄品牌愛慕與行銷刺激,探究其對智慧型手機品牌評價的影響,以大學生為受測對象,得到315份完整樣本,研究發現:(1)過去研究認為正向幻覺僅存在於人際關係中,本研究發現正向幻覺可適用於顧客品牌關係。(2)相較於低品牌愛慕者,高品牌愛慕者對品牌的評價存在理想化的現象。(3)高品牌愛慕者會放大正向事件的認知重要性與頻率,並淡化負向事件的頻率。最後,參考研究結論提出品牌管理的研究與管理意涵及未來研究方向。
    Reference: 李美枝,2002,社會心理學—理論研究與應用,第三版,台北:文笙書局。
    洪順慶,2002,行銷管理,第二版,台北:新陸書局。
    洪順慶,2003,從心行銷:從滿意到愛慕的服務訣竅,台北:天下文化。
    Aaker, Jennifer, Susan Fournier, & S. Adam Brasel (2004), “When Good Brands Do Bad,”Journal of Consumer Research, 31 (June), 1-16.
    Achrol, Ravi S. & Philip Kotler (2012), “Frontiers of the Marketing Paradigm in the Third Millennium,” Journal of the Academy of Marketing Science, 40 (1), 35-52.
    Ahuvia, Aaron C. (2005), “Beyond the Extended Self: Love Objects and Consumer’s Identity Narratives,” Journal of Consumer Research, 32 (June), 171-84.
    Albert, Noel, Dwight Merunka, & Pierre Valette-Florence (2008), “When Consumers Love Their Brands: Exploring the Concept and Its Dimensions,” Journal of Business Research, 61 (10), 1062-75.
    Albert, Noel & Pierre Valette-Florence (2010), “Measuring the Love Feeling for a Brand, Using Interpersonal Love Items,” Journal of Marketing Development and Competitiveness, 5 (1), 37-63.
    Alicke, Mark D. (1985), “Global Self-Evaluation as Determined by the Desirability and Controllability of Trait Adjectives,” Journal of Personality and Social Psychology, 49 (6), 1621-30.
    Allport, Gordon W. (1943), Becoming: Basic Considerations for a Psychology of Personality, CT: Yale University Press.
    Anderson, Eugene W., Clases Fornell, & Donald R. Lehmann (1994), “Customer Satisfaction, Market Share, and Probability: Findings from Sweden,” Journal of Marketing, 58 (July), 53-66.
    Anderson, James C. & David W. Gerbing (1988), “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach,” Psychology Bulletin, 103 (3), 411-423.
    Arnett, Dennis B., Steve D. German, & Shelby D. Hunt (2003), “The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing,” Journal of Marketing, 67 (April), 89-105.
    Aron, Arthur, Debra Mashek, Tracy McLaughlin-Volpe, Stephen Wright, Gary Lewandowski, & Elaine N. Aron (2005), “Including Close Others in the Cognitive Structure of the Self,” in Interpersonal Cognition, Mark W. Baldwin, ed. New York: Guilford Press, 206-32.
    Aron, Arthur, E. N. Aron, M. Tudor, & G. Nelson (1991), “Close Relationships as Including Other in the Self,” Journal of Personality and Social Psychology, 60 (2), 241-53.
    Assael, Henry (1992), Consumer Behavior and Marketing Action, 4th ed., MA: PWS-KENT publishing company.
    Ball, A. Dwayne & Lori H. Tasaki (1992), “The Role and Measurement of Attachment in Consumer Behavior,” Journal of Consumer Psychology, 1 (2), 155-72.
    Barnes, James G. (1997), “Closeness, Strength, and Satisfaction: Examining the Nature of Relationships between Providers of Financial Services and their Retail Customer,” Psychology & Marketing, 14 (8), 765-90.
    Baron, Reuben M. & David A. Kenny (1986), “The Moderator-Mediator Variable Distinction in Scoail Psychological Research: Conceptual, Strategic, and Statistical Consideration,” Journal of Personality and Social Psychology, 51 (6), 1173-82.
    Batra, Rajeev, Aaron Ahuvia, & Richard P. Bagozzi (2012), “Brand Love,” Journal of Marketing, 76 (March), 1-16.
    Batra, Rajeev & Douglas M. Stayman (1990), “The Role of Mood in Advertising Effectiveness,” Journal of Consumer Research, 17 (2), 203-14.
    Belk, Russell W. (1988), “Possessions and the Extended Self,” Journal of Consumer Research, 15 (September), 139-68.
    Bellenger, Danny N., Earle Setinberg, & Wilbur W. Stanton (1976), “The Congruence of Store Image and Self Image,” Journal of Retailing, 52 (spring), 17-32.
    Bergkvist, Lars & Tino Bech-Larsen (2010), “Two Studies of Consequences and Actionable Antecedents of Brand Love,” Journal of Brand Management, 17 (7), 504–18.
    Bhat, Subodh & Srinivas K. Reddy, (1998) “Symbolic and Functional Positioning of Brands,” Journal of Consumer Marketing, 15 (1), 32 -43.
    Bitner, Mary Jo (1990), “Evaluating Service Encounters: the Effects of Physical Surroundings and Employee Responses,” Journal of Marketing, 54 (April), 69-82.
    Blackston, Max (2000), “Observations: Building Brand Equity by Managing the Brand’s Relationships,” Journal of Advertising Research, 40 (6), 101-5.
    Bollen, Kenneth A. & J. Scott Long (1992), “Tests for Structural Equation Models: Introduction,” Sociological Methods & Research, 21 (November), 123-31.
    Bove, Liliana L. & Lester W. Johnson (2001), “Customer Relationships with Service Personnel: Do We Measure Closeness, Quality or Strength?” Journal of Business Research, 54 (3), 189-97.
    Bradbury, Thomas & Frank Fincham (1990), “Attributions in Marriage: Review and Critique,” Psychological Bulletin, 107 (January), 3-33.
    Brakus, J. Josko, Bernd H. Schmitt, & Lia Zarantonello (2009), “Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?”Journal of Marketing, 73 (May), 52-68.
    Breivik, Einar & Helge Thorbjørnsen (2008), “Consumer Brand Relationships: An Investigation of Two Alternative Models,” Journal of the Academy of Marketing Science, 36 (4), 443-72.
    Brinberg, David & Ronald Wood (1983), “A Resource Exchange Theory Analysis of Consumer Behavior,” Journal of Consumer Research, 10 (December), 330-8.
    Brown, Jonathon D. (1986), “Evaluations of Self and Others: Self-Enhancement Biases in Social Judgments,” Social Recognition, 4 (4), 353-76.
    Butz, Howard E., & Leonard D. Goodstein (1996), “Measuring Customer Value: Gaining the Strategic Advantage,” Organizational Dynamics, 24 (winter), 63-77.
    Byrne, Barbara M. (1998), Structural Equation Modeling with LISREL, PRELIS, and SIMPLIS: Basic Concepts, Applications and Programming, Mahwah, NJ: Lawrence Erlbaum Associates Publishers.
    Campbell, Jennifer D (1986), “Similarity and Uniqueness: The Effects of Attribute Type, Relevance, and Individual Differences in Self-Esteem and Depression,” Journal of Personality and Social Psychology, 50 (2), 281-94.
    Carroll, Barhara A. & Aaron C. Ahuvia (2006), “Some Antecedents and Outcomes of Brand Love,” Marketing Letters, 17 (2), 79-89.
    Chaplin, Lan N. & Deborah R. John (2005), “The Development of Self-Brand Connections in Children and Adolescents,” Journal of Consumer Research, 32 (June), 119-29.
    Coulter, Robin A. & Mark Ligas (2004), “A typology of customer-service provider relationships: the role of relational factors in classifying customers,” Journal of Services Marketing, 18 (6), 482 – 93.
    Cronin, J. Joseph Jr., Michael K. Brady, & G Tomas M. Hult (2000), “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environment,” Journal of Retailing, 76 (2), 193-218.
    Cronin, J. Joseph Jr. & Steven A. Taylor (1992), “Measuring Service Quality: A Reexamination and Extension,” Journal of Marketing, 56 (July), 55-68.
    Csikszentmihalyi, Mihaly & Olga V. Beattie (1979), “Life Themes: A Theoretical and Empirical Exploration of Their Origins and Effects,” Journal of Humanistic Psychology, 19 (1), 45-63.

    Davis, Jody L., Jeffery D. Green, & Allison Reed (2009), “Interdependence with the Environment: Commitment, Interconnectedness, and Environmental Behavior,” Journal of Environmental Psychology, 29 (2), 173-80.
    Dick, Allen S. & Kunal Basu (1994), “Customer Loyalty: Toward an Integrated Conceptual Framework,” Journal of the Academy of Marketing Science, 22 (2), 99-113.
    Donnenworth, Gregory V. & Uriel G. Foa (1974), “Effects of Resource Class on Retaliation to Injustice in Interpersonal Exchange,” Journal of Personality and Social Psychology, 29 (6), 785-93.
    Escalas, Jennifer E., & James R. Bettman (2003), “You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands,” Journal of Consumer Psychology, 13 (3), 339-48.
    Epstein, Seymour (1980), “The Self-Concept: A Review and the Proposal of An Integrated Theory of Personality,” Personality: Basic Issues and Current Research, Ervin Staub, ed. Englewood Cliffs, NJ: Prentice-Hall.
    Erikson, Erik H. (1950), Childhood and Society, 2nd ed., New York: Norton.
    Fedorikhin, Alexander, C. Whan Park, & Mattew Thomson (2008), “Beyond Fit and Attitude: The Effect of Emotion Attachment on Consumer Responses to Brand Extensions,” Journal of Consumer Psychology, 18 (4), 281-91.
    Fiske, Susan T. & Shelley E. Taylor (1984), Social Cognition, MA: Addison-Wesley.
    Fletcher, Garth J. O. & Patrick S. G. Kerr (2010), “Through the Eyes of Love: Reality and Illusion in Intimate Relationship,” Psychological Bulletin, 136 (4), 627-58.
    Fornell, Clases & David Lacker (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18 (February), 39-50.
    Fornell, Clases (1992), “A National Customer Satisfaction Barometer: The Swedish Experience,” Journal of Marketing, 56 (January), 6-21.
    Fournier, Susan (1994), A Consumer-brand Relationship Framework for Strategic Brand Management, Ph.D. Dissertation, FL: University of Florida.
    Fournier, Susan (1998), “Consumers and Their Brands: Developing Relationship Theory in Consumer Research,” Journal of Consumer Research, 24 (March), 343-73.
    Fromm, Erich (1955), The Sane Society, New York: Rinehart.
    Gale, Bradley T. (1994), Managing Customer Value, New York: Free Press.
    Garbarino, Ellen & Mark S. Johnson (1999), “The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships,” Journal of Marketing, 63 (April), 75-87.
    Greenwald, Anthony G. (1980), “The Totalitarian Ego: Fabrication and Revision of Personal History,” American Psychologist, 35 (7), 603-18.
    Grubb, Edward L. & Harrison L. Grathwhohl (1967), “Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach,” Journal of Marketing, 31 (October), 22-7.
    Gupt, Sudheer & Mirjana Vajic (2000), “The Contextual and Dialectical Nature of Experience,” In New Service Development: Creating Memorable Experience, James A. Fitzsimmons & Mona J. Fitzsimmons, eds. Thousand Oaks, CA: Sage, 33-51.
    Ha, Hong-Youl & Swinder Janda (2008), “An Empirical Test of a Proposed Customer Satisfaction Model in E-services,” Journal of Services Marketing, 22 (5), 399-408.
    Hair, Joseph F., Bill Black, Barry Babin, Rolph E. Anderson, & Ronald L. Tatham (2010), Multivariate Data Analysis 7th ed., NJ: Prentice Hall.
    Hansen, Havard, Kare Sandvik, & Fred Selnes (2003), “Direct and Indirect Effect of Commitment to a Service Employee on the Intention to Stay,” Journal of Service Research, 5 (4), 356-68.
    Havlena, William J. & Morris B. Holbrook (1986), “The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior,” Journal of Consumer Research, 13 (December), 394-404.
    Hendrick, Clyde, Hendrick, Susan S., & Amy Dicke (1998), “The Love Attitudes Scale: Short Form,” Journal of Social and Personal Relationships, 15 (2), 147-59.
    Hendrick, Susan. S., Clyde Hendrick, & Nancy L. Adler (1988), “Romantic Relationships: Love, Satisfaction, and Staying Together,” Journal of Personality and Social Psychology, 54 (6), 980-8.
    Herzberg, Frederick, Bernard Mausner & Barbara Bloch Snyderman (1959), The Motivation to Work, New York: Wiley.
    Herzberg, Frederick (1966), Work and the Nature of Man, Cleveland: World Pub.
    Hirschman, Elizabeth C. & Morris B. Holbrook (1982), “Hedonic Consumption: Emerging Concepts, Methods, and Propositions”, Journal of Marketing, 46 (summer), 92-101.
    Hirschman, Elizabeht C. (1983), “Aesthetics, Ideologies and the Limits of the Marketing Concept,” Journal of Marketing, 47 (summer), 45-55.
    Holbrook, Morris B. (1999), Consumer Value: A Framework for Analysis and Research, Holbrook, Morris B., ed. New York: Routledge.

    Holbrook, Morris B. & Elizabeth C. Hirschman (1982), “The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun,” Journal of Consumer Research, 19 (September), 132-40.
    Holbrook, Morris B., Robert W. Chestnut, Terence A. Oliva, & Eric A. Greenleaf (1984), “Play as a Consumption Experience: the Roles of Emotions, Performance, and Personality in the Enjoyment of Games,” Journal of Consumer Research, 11 (September), 728-39.
    Izard, Carroll E. (1977), Human Emotions, New York: Plenum.
    Jahoda, Marie (1958), Current Concepts of Positive Mental Health, New York: Basic Books.
    Janoff-Bulman, R. (1989), “Assumptive Worlds and the Stress of Traumatic Events: Applications of the Schema Construct,” Social Cognition, 7 (2), 113-36.
    Ji, Mindy F. (2002), “Children’s Relationships with Brands: “True Love” or “One-Night” Stand?” Psychology & Marketing, 19 (4), 369-87.
    Joreskog, Karl G. (1969), “A General Approach to Confirmatory Maximum Likelihood Factor Analysis,” Psychometrika, 34 (2), 138-202.
    Kanin, Eugene J., Karen R. Davidson, & Sonia R. Scheck (1970), “A Research Note on Male‐female Differentials in The Experience of Heterosexual Love,” Journal of Sex Research, 6 (1), 64-72.
    Keller, Kevin Lane (2001), “Building Customer-Based Brand Equity,” Marketing Management, 10 (July/August), 15-9.
    Kim, Hye-Young, Youn-Kyung Kim, Laura Jolly, & Ann Fairhurst (2010), “The role of love in satisfied customers` relationships with retailers,” The International Review of Retail, Distribution and Consumer Research, 20 (3), 285-96.
    Kleine, Susan S., Pobert E. Kleine Ⅲ, & Christ T. Allen (1995), “How is a Possession “Me” or “Not Me”? Characterizing Types and an Antecedent of Material Possession Attachment,” Journal of Consumer Research, 22 (December), 327-43.
    Kotler, Philip (2000), Marketing management, 10th ed., NJ: Prentice-Hall.
    Knox, D. H. & M. Sporakowski (1986), “Attitude of College Students toward Love,” Journal of Marriage and the Family, 30 (4), 638-42.
    Kuiper, Nicholas A., L. Joan Olinger, Michael R. MacDonald, & Brian F. Shaw (1985), “Self-Schema Processing of Depressed and Nondepressed Content: The Effects of Vulnerability on Depression,” Social Cognition, 3 (1), 77-93.
    Kumar, Ajith & William R. Dillon (1987), “Some Remarks on Measurement-Structure Interaction and the Unidimensionality of Constructs,” Journal of Marketing Research, 24 (November), 438-44.
    Lee, John A. (1973), The Colors of Love: An Exploration of the Ways of Loving, Don Mills, Ontario: New Press.

    Lutz, Richard J. (1991), “The Role of Attitude Theory in Marketing,” in Perspective in Consumer Behavior, 4th ed., Harold H. Kassarjian & Thomas S. Robertson, eds. NJ: Prentice Hall.
    Machleit, Karen A. & Sevgin A. Eroglu (2000), “Describing and Measuring Emotional Response to Shopping Experience,” Journal of Business Research, 49 (2), 101-11.
    Mano, Haim & Richard L. Oliver (1993), “Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction,” Journal of Consumer Research, 20 (December), 451-66.
    Marketing Science Institute (2011), Marketing Science Institute 2010-2012 Research Priorities, http://www.msi.org/research/index.cfm?id=271, Accessed Jun.06, 2011.
    Marks, Garry (1984), “Think One’s Abilities Are Unique and One’s Opinions Are Common,” Personality and Social Psychological Bulletin, 10 (2), 203-8.
    Markus, Hazel R. & Robert B. Zajonc (1985), “The Cognitive Perspective in Social Psychology,” Handbook of Social Psychology, 3rd ed., G. Lindzey & E. Aronson, eds. New York: Random House, 137-230.
    Maslow, Abraham H. (1955), Deficiency Motivation and Growth Motivation, M. R. Jones ed. Lincoln: University of Nebraska Press.
    Mathwick, Charla, Maresh Malhotra, & Edward Rigdon (2001), “Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment,” Journal of Retailing, 77 (1), 39-56.
    Mathwick, Charla, Maresh Malhotra, & Edward Rigdon (2002), “The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: An Internet and Catalog Comparison,” Journal of Retailing, 78 (1), 51-60.
    Mehrabian, Albert & James A. Russell (1974), An Approach to Environmental Psychology, Cambridge, MA: MIT Press.
    Menninger, Karl A. (1930), “What Is a Healthy Mind?” in The Healthy-Minded Child, N. A. Crawford & K. A. Menninger, eds. New York: CMC.
    Monroe, Kent B. (1990), Pricing: Making Profitable Decisions, 2nd ed., New York: McGraw-Hill.
    Morgan, Robert M. & Shelby D. Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58 (July), 20-38.

    Murray, Sandra L., John G. Holmes, & Dale W. Griffin (1996a), “The Benefits of Positive Illusion: Idealization and the Construction of Satisfaction in Close Relationships,” Journal of Personality and Social Psychology, 70 (1), 79-98.
    Murray, Sandra L., John G. Holmes, & Dale W. Griffin (1996b), “The Self-Fulfilling Nature of Positive Illusions in Romantic Relationships: Love Is Not Blind, but Prescient,” Journal of Personality and Social Psychology, 71 (6), 1155-80.
    Nisbett, Richard E., & Lee Ross (1980), Human Inference: Strategies and Shortcomings of Social Judgment, Englewood Cliffs, NJ: Prentice Hall.
    Nunnally, Jum C. (1978), Psychometric Theory, 2nd ed., New York: McGraw-Hill.
    Oliver, Richard L. (1997), Satisfaction: A Behavioral Perspective on the Consumer, New York: McGraw-Hill.
    Oliver, Richard L. (1999), “Whence Consumer Loyalty,” Journal of Marketing, 63 (Special Issue), 33-44.
    Oliva, Terence A., Richard L. Oliver, & Ian C. MacMillan, “A Catastrophe Model for Developing Service Satisfaction Strategies,” Journal of Marketing, 56 (July), 83-95.
    Orth, Ulrich R., Mina McDaniel, Tom Shellhammer, & Kannapon Loptecharat (2004), “Promoting Brand Benefits: the role of consumer psychographics and lifestyle,” Journal of Consumer Marketing, 21 (2), 97-108.
    Park, C. Whan, Bernard J. Jaworski, & Deborah J. Maclnnis (1986), “Strategic Brand Concept-Image Management,” Journal of Marketing, 50 (4), 135-45.
    Park, C. Whan, Deborah J. MacInnis, Joseph Priester, Andreas B. Eisingerich, & Dawn Iacobucci (2010), “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers,” Journal of Marketing, 74 (November), 1-17.
    Park, Jon-Won, Kyeong-Heui Kim, & Jung-Keun Kim (2002), “Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality,” in Advances in Consumer Research (Vol.29), Susan M. Broniarczyk and Kent Nakamoto, Valdosta, eds. GA: Association for Consumer Research, 190-98.
    Pine Ⅱ, B. Joseph & James H. Gilmore (1999), The Experience Economy: Work is Theater and Every Business Is a Stage, Boston, MA: Harvard Business School Press.
    Plutchik, Robert (1980), Emotion: A Psychoevolutionary Synthesis, New York: Harper & Row.
    Reichheld, Frederick F. (1996), The Loyalty Effect, Boston, MA: Harvard Business School Press.

    Reis, Harry T. & Phillip R. Shaver (1988), “Intimacy as an Interpersonal Process,” in Handbook of Personal Relationships, S. W. Duck, ed. New York: Wiley, 367-389.
    Richins, Marsha L. (1994), “Valuing Things: The Public and Private Meaning of Possessions,” Journal of Consumer Research, 21 (December), 504-521.
    Richins, Marsha L. (1997), “Measuring Emotions in the Consumption Experience,” Journal of Consumer Research, 24 (September), 127-146.
    Rogers, Carl (1951), Client-Centered Therapy: Its Current Practices, Implications, and Theory, Boston: Houghton Mifflin.
    Rosenberg, Morris (1965), Society and the Adolescent Self-image. Princeton, NJ: Princeton University Press.
    Rosenberg, Morris (1979), Conceiving the Self, New York: Basic Books.
    Ross, Michael & Garth I. O. Fletcher (1985), “Attribution and Social Perception,” in The Handbook of Social Psychology (3rd ed.), G. Lindzey & E. Aronson, eds. New York: Random House, 73-122.
    Rubin, Zick (1970), “Measurement of Romantic Love,” Journal of Personality and Social Psychology, 16 (2), 265-73.
    Rusbult, Caryl E., Julie Verette, Gregory A. Whitney, Linda F. Slovik, & Isaac Lipkus. (1991), “Accommodation Processes in Close Relationships: Theory and Preliminary Empirical Evidence,” Journal of Personality and Social Psychology, 60 (1), 53-78.
    Sackeim, Harold A. (1983), “Self-deception, Self-esteem, and Depression: The Adaptive Value of Lying to oneself,” in Empirical Studies of Psychological Theories (Vol.1), J. Masling, ed. Hillsdale, NJ: The Analytic Press, 101-57.
    Sarkar, Abhigyan (2011), “Romancing with A Brand: A Conceptual Analysis of Romantic Consumer-Brand Relationship,” Management & Marketing, 6 (1), 79-94.
    Schenk, Carolyn T. and Rebecca H. Holman (1980), “A Sociological Approach to Brand Choice: The Concept of Situational Self Image,” in Advances in Consumer Research (Vol.7), Jerry C. Olson, ed. Ann Abor, Association for Consumer Research, 601-14.
    Schmitt, Bernd H (1999), Experiential Marketing: How to Get Customer to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York: The Free Press.
    Seligman, Clive, Russell H. Fazio, & Mark P. Zanna (1980), “Effects of Salience of Extrinsic Rewards on Liking and Loving,” Journal of Personality and Social Psychology, 38 (3), 453-60.

    Selnes, Fred (1993), “An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty,” European Journal of Marketing, 27 (9), 19-35.
    Sharma, Subhash, Soumen Mukherjee, Ajith Kumar, & William R. Dillon (2005), “A Simulation Study to Investigate the Use of Cutoff Values for Assessing Model Fit in Covariance Structure Models,” Journal of Business Research, 58 (7), 935-43.
    Sheth, Jagdish N., Bruce I. Newman, & Barbara L. Gross (1991), “Why We Buy What We Buy: A Theory of Consumption Values,” Journal of Business Research, 22 (2), 159-170.
    Shimp, Terence A. & Thomas J. Madden (1988), “Consumer-Object Relations: A Conceptual Framework Based Analogously on Sternberg’s Triangular Theory of Love,” in Advances in Consumer Research (Vol.15), Michael J. Houston, ed. Provo, UT: Association for Consumer Research, 163-8.
    Shimp, Terence A. & Subhash Sharma (1987), “Consumer Ethnocentrism: Construction and Validation of the CETSCALE,” Journal of Marketing Research, 24 (August), 280-9.
    Sirgy, M. Joseph (1982), “Self-Concept in Consumer Behavior: A Critical Review,” Journal of Consumer Research, 9 (December), 287-300.
    Solomon, Michael R. (2002), Consumer Behavior: buying, having, and being, 5th ed., Upper Saddle River, NJ: Prentice Hall.
    Stein, J., (1982), The Random House Dictionary of the English Language, New York: Random House.
    Sternberg, Robert J. (1986), “A Tri-angular Theory of Love,” Psychological Review, 93 (2), 119-35.
    Sternberg, Robert. J.(1997), “Construct Validation of a Triangular Love Scale,” European Journal of Social Psychology, 27 (3), 313-5.
    Sweeney, Jillian C. & Geoffrey N. Soutar (2001), “Consumer Perceived Value: The Development of a Multiple Item Scale,” Journal of Retailing, 77 (summer), 203-20.
    Taylor, Shelley E. (1983), “Adjustment to Threatening Events: A Theory of Cognitive Adaptation,” American Psychologist, 38 (11), 1161-73.
    Taylor, Shelley E. & Jonathon D. Brown (1988), “Illusion and Well-being: A Social Psychological Perspective on Mental Health,” Psychological Bulletin, 103 (2), 193-210.
    Thomson, Mathew, Deborah J. MacInnis, & C. Whan Park (2005), “The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands,” Journal of Consumer Psychology, 15 (1), 77-91.
    Thorbjørnsen, Helge, Magne Suphellen, Herbjorn Nysveen, & Per Egil Pedersen (2002), “Building Brand Relationships Online: A Comparison of Two Interactive Applications,” Journal of Interactive Marketing, 16 (3), 17-34.
    Wallendorf, Melanie & Eric J. Arnould (1988), “My Favorite Things: A Cross Culutral Inquiry into Object Attachment, Possessiveness and Social Linkage,” Journal of Consumer Research, 14 (March), 531-47.
    Wan, Lisa C., Michael K. Hui, & Robert S. Wyer JR. (2011), “The Role of Relationship Norms in Responses to Service Failures,” Journal of Consumer Research, 38 (August), 266-77.
    Westbrook, Robert A. & Richard L. Oliver (1991), “The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction,” Journal of Consumer Research, 18 (June), 84-91.
    Whang, Yun-Oh, Jeff Allen, Niquelle Sahoury, & Zhang (2004), “Fall in Love with a Product: The Structure of a Romantic Consumer-Product Relationship,” in Advances in Consumer Research (Vol.31), Kahn, B. E. & M. F. Luce, eds. UT: Association for Consumer Research, 320-7.
    Whittaker, Graham, Lesley Ledden, & Stavros P. Kalafatis (2007), “A Re-examination of the Relationship between Value, Satisfaction and Intention in Business Services,” Journal of Services Marketing, 21 (5), 345-57.
    Williams, Larry J., Robert J. Vandenberg, & Jeffery R. Edwards (2009), “Structural Equation Modeling in Management Research: A Guide for Improved Analysis,” The Academy of Management Annals, 3 (1), 543-604.
    Woodruff, Robert B. & Sarah Fisher Gardinal (1996), “A New Perspective on Customer Value,” Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction, MA: Blackwell Publishers Inc, 51-83.
    Woodruff, Robert B. (1997), “Customer Value: The Next Source for Competitive Advantage,” Journal of the Academy of Marketing Science, 25 (2), 139-53.
    Yancey, Gorge & Sarah Berglass (1991), “Love Styles and Life Satisfaction,” Psychological Reports, 68 (3), 883-90.
    Zeithaml, Valarie A. (1988), “Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing, 52 (July), 2-22.
    Zeithaml, Valarie A, Leonard L. Berry, A. Parasuraman (1996), “The Behavioral Consequences of Service Quality,” Journal of Marketing, 60 (April), 31–46.
    Zuckerman, Miron (1979), “Attribution of Success and Failure Revised, or the Motivational Bias Is Alive and Well in Attribution Theory,” Journal of Personality, 47 (2), 245-87.
    Description: 博士
    國立政治大學
    企業管理研究所
    98355501
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098355501
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    File SizeFormat
    550101.pdf3875KbAdobe PDF2916View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback