| Reference: | 一、中文部分
1. 王孟邦 (民國90年)，虛擬社群管理、社群績效、與獲利模式關係之探討，國立政治大學資訊管理研究所碩士論文
2. 羊正鈺(民國100年)，社群媒體使用者行為與廣告反應關係之研究─以Facebook和Plurk為例，國立中山大學企業管理研究所碩士論文
3. 余強生、曾雍欽(民國92年)，網際網路購物者特性、購物動機、期望的網站服務與顧客滿意度之間的結構方程式模型，企業管理學報，第57期，頁37~64
4. 吳俊昇 (民國91年)，虛擬社群滿意度與消費行為相關之研究，國立成功大學企業研究所碩士論文
5. 呂玉華(民國89年)，產品特質、訊息類型與企業行銷策略關係研究，國立政治大學企業管理研究所碩士論文
6. 呂惠富 (民國85年)，產品涉入、購買涉入與品牌認同理論模式之研究，淡江大學國際企業研究所碩士論文
7. 周文賢 (民國91年)，多變量統計分析：SAS/STAT使用方法=Multivariate Statistical Analysis：with application of SAT/STAT，台北：智勝文化
8. 林育正(2006)，品牌社群經營、品牌社群關係與品牌忠誠度之關係，國立政治大學企業管理研究所碩士論文。
9. 林佳怡(民國99年)，以3M階層模型探討消費者個人特質及動機對網路品牌社群使用行為之影響，國立政治大學企業管理研究所碩士論文
10. 林怡君(民國100年)，消費者特質對商店品牌滿意度與再購意願之影響─以產品涉入為干擾變數，東海大學國際貿易研究所碩士論文
11. 林靈宏、劉水深、洪順慶(民國83年)，消費品類型、創新類型與新產品行銷策略關係研究，管理評論，第十三卷第一期，頁57-77
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14. 洪寧(民國99年)，Facebook上消費者類社會互動對品牌關係的影響，國立政治大學傳播學院廣告學系碩士論文
15. 張華城、葉禾田、陳家儀(民國99年)，社群網站使用者行為之研究─以Facebook 為例， 2010現代管理與創新暨TOC限制管理學術研討會
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17. 梁仁傑(民國94年)，虛擬社群知識分享持續意圖之探討─公平與知識品質所扮演的角色，國立中央大學資訊管理研究所碩士論文
18. 莊弼宗(民國95年)，品牌社群成員之四種網絡關係對品牌社群認同度與忠誠度之影響-以汽車社群為例，國立成功大學國際企業研究所碩博士班碩士論文(1~41)
19. 莊曜華(民國97年)，體驗行銷與消費者滿意度相關性探討，並以消費者涉入程度為中介因子─以統一星巴克連鎖咖啡店為例，國立成功大學企業管理研究所碩士論文
20. 郭佳棋 (民國90年)，認知形式與涉入對對橫幅廣告效果影響之研究，國立中正大學資訊管理研究所碩士論文
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22. 陳正昌、程炳林 (民國87年)，SPSS、SAS、BDMP統計軟體在多變量統計上的運用，台北：五南圖書
23. 陳怡如(民國99年)，站在Facebook肩膀上賺錢，數位時代雜誌第194期，頁149~156
24. 陳怡君(民國97年)，以態度中介IS滿意度與持續使用之研究，國立中央大學企業管理研究所碩士論文(175~178)
25. 陳慶全(民國99年)，線上品牌社群特性對社群承諾和顧客忠誠影響研究─兼論產品涉入的調節效果，國立台北大學企業管理學系碩士論文
26. 陳澤義、葉香麟(民國96年)，品牌形象、品牌關係與知覺品質關係之研究─以美白化妝品品牌為例，東吳經濟商學學報，第五十八期，頁1~30(142)
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28. 曾光華、楊堤雅(民國89年)，網際網路虛擬社群成員之角色分類與互動模式，國際店子商務理論與實務研討會論文集，台北：教育部、國立台北大學商學院與台灣電子商務協會編著，頁4-1~4-30
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30. 黃卉怡 (民國91年)，影響網際網路虛擬社群成員間信任取得之因素，國立中正大學企業管理研究所碩士論文
31. 黃逸甫(民國93年)，服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響─以銀行業為例，廣告學研究，第二十一集，頁53~80(134~135)
32. 詹佳琪(民國90年)，虛擬社群成員滿意度及相關因素之研究，國立高雄第一科技大學資訊管理研究所碩士論文
33. 廖棟樑 (民國94年)，品牌社群關係與公司關係品質對產品知識及品牌忠誠的影響，國立政治大學企業管理研究所碩士論文
34. 劉佳妍(民國98年)，社群網絡口碑傳播與使用者行為關聯之研究：以Facebook社群網路為例，中國文化大學新聞研究所碩士論文
35. 劉欣飴、高佑嘉(民國100年)，2011臺灣產業資訊應用現況與需求調查報告，財團法人資訊工業策進會，經濟部技術處
36. 黎裕元(民國98年)，虛擬品牌社群加入動機與使用者創作態度、參與意圖及社群認同之研究，國立政治大學企業管理研究所碩士論文
37. 賴心怡(民國95年)，消費者觀點與企業運動贊助效益之關係研究，私立逢甲大學企業管理研究所碩士論文
38. 簡緯宸(民國97年)，品牌認同感與所有權效果對品牌延伸評價的影響：以象徵性及功能性品牌探討之，國立成功大學企業管理研究所碩士論文(138)
39. 魏子豪(民國97年)，影響虛擬社群內知識分享因素之研究─以使用維基(WiKi)系統的虛擬社群為例，國立成功大學資訊管理研究所碩士論文(164)
40. 魏鼎耀( 民國94年 )，目的地意象、知覺價值與遊後行為意圖關係之
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