| Reference: | 中文文獻
林信成、洪銘禪，2010，應用Google Analytics於數位典藏網站計量分析，教育資料與圖書館學，47 (3)，343-369
林惠玲、陳正倉，2011，應用統計學 (第四版修訂版)，台北市:雙葉書廊有限公司.
林震岩，2010，多變量分析-SPSS的操作與應用 (再版)，台北市:智勝出版社。188-225。
邱均平，2007，網路信息計量學導論，國立成功大學圖書館館刊，16。19-25
邱均平，2010，網絡計量學，中國: 科學出版社。22-24。
邱哲修、林卓民、洪瑞成、柯月華，2005，價格跳躍與避險策略之探討-以道瓊工業指數現貨與期貨為例，經營管理論叢，1 (2) 。93-116
馬進，1994，公路客貨運輸量多元線性回歸預測方法探討，汽車運輸研究，1。102-106.
張翔，2009，提綱挈領學統計(第二版)，台北市:鼎茂圖書出版有限公司。427-432，
梅田望夫，2006，網路巨變元年:你必須參與的大未來(蔡昭儀譯)。台北市：先覺出版社。 (原著出版年﹕2006 年)
盛啟峰、游麗誌，1998，SPSS 統計軟體操作手冊。2012年4月20日取自Scribd線上檢索全文網頁，http://www.scribd.com/doc/66926162/13/第六章-相關性分析.
蔡明月，2003，資訊計量學與文獻特性。台北市:國立編譯館。437-440。
謝美華，2005，外匯期貨最適避險比率之估計－EWMA法，高雄第一科技大學財務管理學系碩士論文。
欒斌，陳苡任，羅凱揚，2009，電子商務 (第6版)。台北市：滄海書局。
英文文獻:
Ahn, H. J. (2008). A new similarity measure for collaborative filtering to allevative the new user cold-starting problem. , International Journal of Information Sciences, 178(1), 37-51.
Alimind, T. C. ,Ingwersen, P . (1997). Informatric analyses on the world wide web: methodological approaches to “webometrics”. Journal of Documentation, 53(4), 404-426.
Anderson C. (2006). The long tail: Why the Future of Business is Selling Less of More. NY: Hyperion.
Babcock, B. , Datar, M. , Motwani, R. (2002). Sampling from a moving window over streaming data. Proceeding of 13th SIAM-ACM Symp. on Discrete Algorithms, 633-634.
Bannan, K. J. (2008). RADirect uses web analytics to improve online video success. BtoB: Marketing Metrics, 93, 14.
Boyd, D. M. (2008). Why youth (heart) social network sites: The role of networked publics in teenage social life, Youth, Identity, and Digital Media, Cambridge, MA: MIT Press. 119-142.
Boyd, D. M. , & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13 (1), 210-230.
Braender, L. M. , Kapp, C. M. & Years, J. (2009). Using web technology to teach students about their digital world. Journal of Information Systems Education, 20, 145-15??.
Brooks, C.& Chong, J. (2001). The cross-currency hedging performance of implied versus statistical forecasting model, The Journal of Futures Markets, 21(11), 1043-1069.
Cardon, P. W. , Marshall, B. , Norris, D. T. , Collier, C. , Goreva, V. , Nillson, S. , North, M. , Svensson, L. , Valenzuala, J. P. &Whelan, C. (2009). Online and offline social ties of social network website users: An exploratory study in eleven societies, Journal of Computer Information Systems, 50(1), 54-64.
Castells, M. (2001), The Internet Galaxy: Reflections on The Internet, Business, and Society, NY: Oxford University Press.
Chafkin, M. (2006). Analyze This, Says Google. Inc., 28-30.
Dearstyne, B. W. (2007). Blogs, mashups, & wikis: Oh, My! Information Management Journal, 41, 25-33.
Durbin, J. & Watson, G. S. (1950). Testing for serial correlation in least squares regression, Oxford Journals-Biometrika, 37, 409-428.
Gilbert, E. , Karahalios, K. & Sandvig, C. (2008). The network in the garden: An empirical analysis of social media in rural life. Proceedings of ACM CHI 2008 Conference on Human Factors in Computing Systems, Florence, Italy, April 5-10.
Goossen, R. J. (2008). E-Preneur: From Wall Street to Wiki, Succeeding as A Crowdpreneur in the New Virtual Marketplace, NJ: Career Press.
Hair, J. F. ,Black, W. C. , Babin, B. J. & Anderson , R. E. (2009). Multivariate Data Analysis (7th ed. ), New Jersey: Prentice Hall, 155-231.
Hennig-Thurau, T. , Gwinner, K. P. , Walsh, G.& Gremler, D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18 (1), 38-52.
Jamali, H. R. , Nicholas, D. & Huntington, P. (2005). The use and users of scholarly e-journals a review of log analysis studies, ASLIB Proceedings, 57 (6), 554-571.
Khoo, M. , Pagano, J. , Washington , A. L. , Recker, M. , Palmer, B. & Donahue, R. A. (2008). Using web metrics to analyze digital libraries. , Proceedings of the 8th ACM/IEEE-CS Joint Conference on Digital Libraries, ACM, New York, 375-384.
Kıcıman, E. & Livshits, B. (2007). AjaxScope: A platform for remotely monitoring the client-side behavior of web 2.0 applications, ACM SIGOPS Operating Systems Review, 41, 17-30.
Ledford, J. L. , Teixeira, J. & Tyler, M. E. (2009). Google Analytics, Indiana:Wileypublishing.
Lokan, C. (2009). Applying moving windows to software effort estimation, Proceedings of the 2009 3rd International Symposium on Empirical Software Engineering and Measurement, 111-122.
Montgomery, D. C. (2005). Introduction to Statistical Quality Control (5th ed.), New Jersey: John Wiley & Sons, Inc.
Morgan, J.P. (1996). Risk Metrics Technical Document(4th ed. ), New York: J.P.Morgan.
Musser, J. , O’Reilly, T. & O’Reilly Radar Team (2006). Web2.0: Principles and best practices, CA: O’Reilly Media, 1-14.
Nichols, L. A. & Richard, N. (2004). Development of a psychometrically sound internet addiction scale: A preliminary step, Psychology of Addictive Behaviors, 18 (4), 381-384.
Nunnally, J. C. (1978). Psychometric Theory (2nd ed.), New York: McGraw-Hill.
Pempek, T. A. ,Yermolayeva, Y. A. & Calvert, S. L. (2009). College students: Social networking experiences on Facebook, Journal of Applied Developmental Psychology, 30, 227-238.
Plaza, B. (2009). Monitoring web traffic source effectiveness with google analytics: An experiment with time series, Aslib Proceedings, 61, 474-482.
Safko, L. & David, K. B. (2009). The Social Media Bible: Tactics, Tools & Strategies for Business Success. Hoboken, NJ: John Wiley & Sons, Inc.
Shih, C. (2009). The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. MA: Prentice Hall, Boston, 23-30.
Spar, D. & Jeffrey, B. (1996). Ruling the net, Harvard Business Review, May-June, 125-133.
ThelWell, M. (2001). Web log file analysis: Backlinks and queries, Asilb Proceeding, 53 (6), 217-223.
Toffler, A. & Toffler, H. (1997). Creating a New Civilization: The Politics of the Third Wave, Publisher: Turner Publishing.
Tsai, S. M. & Zhuang, W. Y. (2006). Data mining for library borrowing hisory records based on the weighted sliding window model, Journal of Computers, 17(4), 80-96.
Viswanath, V. , Mislove, A. , Cha, M. , & Gummadi, K. P. (2009). On the evolution of user interaction in Facebook, Proceedings of the 2nd ACM SIGCOMM Workshop on Social Networks, Barcelona, Spain, August 17. |
