政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/53610

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113656/144643 (79%)
Visitors : 51713556 Online Users : 476

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Communication > Department of Journalism > NSC Projects > Item 140.119/53610

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/53610

Title:	我國廣播電視廣告規範政策研析
Other Titles:	Television advertising law and regulation: An overview
Authors:	蘇蘅;陳炳宏;陳憶寧;張卿卿
Contributors:	國立政治大學新聞學系國家通訊傳播委員會
Keywords:	廣播電視;廣告;政策;規範 Broadcasting and Television;advertisement;policy;regulation
Date:	2007
Issue Date:	2012-10-17 11:38:47 (UTC+8)
Abstract:	本研究之目的係分析比較歐、美、加、日、韓等國家之廣播電視廣告相關規範、廣告監理政策發展趨勢等進行文獻蒐集與分析，並藉由質化與量化之研究方法瞭解國內政府機關、相關產業、公民團體及一般民眾對廣播電視廣告之意見與建議，據此提出研究結論與建議，以作為未來研擬廣播電視廣告監理政策之參考。 The study concerns current regulatory measures, adapted as national law to achieve their objectives by ensuring that there is a clear distinction of identification between editorial content and advertising. Based on quantitative and qualitative methods, the researchers will examine the provisions of current policy in the wider context of the evolution of the advertising laws in Taiwan and other major countries. This perspective has been given by taking into account of the economic parameters as well as technological factors. The study of the impact of the regulatory measure on television advertising will lead to suggestions for the use of future regulatory measures on television advertising law and regulation.
Relation:	應用研究委託研究研究期間:9609~ 9612 研究經費:845仟元
Data Type:	report
Appears in Collections:	[Department of Journalism] NSC Projects

Files in This Item:

File	Description	Size	Format
PG9610-0009.pdf		1823Kb	Adobe PDF2	940	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...