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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/53524


    Title: 故宮博物院的科技化服務創新-子計畫四：故宮個人化行動導覽雲端服務系統之模式發展、系統建置、績效評估
    Other Titles: Personalized Mobile Navigation Cloud Service System for Palace Museum: Model Development, System Implementation, Performance Evaluation
    Authors: 李有仁
    Contributors: 國立政治大學資訊管理學系
    行政院國家科學委員會
    Keywords: 故宮;個人化行動導覽雲端服務系統
    個人化服務;行動導覽;使用者介面設計;顧客滿意度;Personalized Services;Mobile Navigation;User-Interface;Customer Satisfaction
    Date: 2012
    Issue Date: 2012-08-30 15:51:37 (UTC+8)
    Abstract: 現今社會裡，現代人之生活及工作壓力相當大，故國人常常利用閒暇之時間安排休 閒遊憩活動，政府亦極力推展國民旅遊等活動，因此有社教功能的遊憩地區成為民眾閒 暇及假日休閒好去處，故現代人也愈來愈注重利用遊憩體驗機會，尋找可以達到放鬆身 心、運動休閒效果的場所與活動。而國立故宮博物院，具備可以放鬆、休閒、體驗、育 樂及教育等功能，是屬於多功能之遊憩場所。 由於全球資訊網的出現，使得資訊與通訊技術為人們改變了搜尋和利用資訊的方 式，尤其網頁介面在使用性上的考量更為重要。本研究以國立故宮博物院為例，研究目 的係以個別使用者的角度來探討行動裝置版的導覽介面與功能，透過三年期階段性「設 計研究」實驗法來了解遊客使用者的偏好、滿意程度與導覽使用成效。研究期間將會設 計適合手機小螢幕觀看最佳化之介面，使導覽訊息藉由影音圖像直覺性與容易記憶的特 性呈現，以取代文字呈現的閱讀方式，讓遊客能在參訪的短時間內，利用手機達到即時 獲取故宮參訪資訊的效果，並提高遊客初次與再次參訪之意願，對文創經濟有極高助 益，對學術文獻亦有相當貢獻。Nowadays, people burden with difference pressures in their lives. One of the ways to reduce such load is using their leisure times to do tourism activities. The Taiwan government supports tourism activities enthusiastically by promoting national travels, embellishing a lot of travel spots with not only educational but also recreational functions. This policy leads Taiwanese to value their spare times, seeking places or activities to mitigate their pressures. National Palace Museum is one of the most popular tourism places in Taiwan because it provides relaxing, entertaining, educating experience for visitors. The Internet changes the way in which people search and use of information, particularly for the usability of website interfaces. This study uses National Palace Museum as the research subject. The purpose is to investigate mobile device interfaces and functions for navigating exhibits in National Palace Museum on the basis of individual user’s perspective. Through a 3-year-long stage-wise “design research” experimental method, we shall understand user’s preference, satisfaction, and navigation performance. During the project period, we shall replace the traditional navigation via text-reading method with intuitive audio-video information and easy to memorize displays to design an optimal interface that fits the screens of mobile phones. This allows the visitors to obtain museum information efficiently and effectively. It in turns increases the user’s intention to visit the palace museum and greatly benefits the economy of cultural and creativity industries. The contribution of this study to the academic literature is significant as well.
    Relation: 基礎研究
    學術補助
    研究期間:10101~ 10112
    研究經費:872仟元
    Data Type: report
    Appears in Collections:[資訊管理學系] 國科會研究計畫

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