政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/52904

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政大機構典藏 > 商學院 > 企業管理學系 > 國科會研究計畫 > Item 140.119/52904

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/52904

Title:	母品牌形象對產品線延伸的影響---同化與對比作用中的屬性相關性觀點
Other Titles:	The Effects of Parent Brand`s Image on the Line Extension---An Aspect of Attribute Correlation on Assimilation and Contrast Effects
Authors:	別蓮蒂
Contributors:	國立政治大學企業管理學系行政院國家科學委員會
Keywords:	經濟學;母品牌形象;產品線延伸
Date:	2009
Issue Date:	2012-05-18 13:30:13 (UTC+8)
Relation:	應用研究學術補助研究期間:9808~ 9907 研究經費:790仟元
Data Type:	report
Appears in Collections:	[企業管理學系] 國科會研究計畫

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File	Description	Size	Format
98-2410-H-004-052-MY2.pdf		836Kb	Adobe PDF2	570	View/Open

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