政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/52755

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/52755

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/52755

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题名:	商業計劃：韓國米酒在台灣新市場的發展 Business plan: new market development for Korean rice wine in Taiwan
作者:	金民惠 KIM, Minhye
贡献者:	劉助 LIU, James 金民惠 KIM, Minhye
关键词:	商業計劃韓國米酒 Business Plan Korean Rice Wine
日期:	2011
上传时间:	2012-04-17 09:13:20 (UTC+8)
摘要:	Bon Ju (本酒) is a company which imports Korean traditional fermented rice wine called Makgeolli to distributors and wholesales in Taiwan. The business plan based on Bon Ju’s experience will target mainly Korean customers in Taiwan that miss the flavor of Korea, as well as Taiwanese who are accustomed to Korean flavor such as the ones employed in Korean companies or the ones that have traveled and spent some time in Korea. Taiwanese rice wine market is monopolized by Taiwan Tobacco and Liquor Corporation for a long time, and other types of wine in Taiwan’s market are completely controlled by the major wine production countries. However, the idea it to position Bon Ju (本酒) with an unique flavor and differential middle price. Our sales projections for the first year are $9,144,000. We are seeking an operating line of $394,000 to finance our first year growth. Our initial investment from co-owners is $210,000 to meet working capital requirements. Bon Ju’s financial statements have demonstrated continuous increases in sales, operating profit and net income growth ratios from year 1 to year 3. Regarding to this business plan, Bon Ju (本酒) will seek for opportunities to acquaint foreigners with Korean culture.
參考文獻:	• Duncan, Ian. "Controlling Expenses: The Key to Profitability in a Recession." CMA—The Management Accounting Magazine. November 1992. • Euromonitor (2005), The World Market for Spirits, p 271. • Euromonitor (2005), The World Market for Spirits, p 274. • Fair Trade Commission Decision of October 2, 2003 (the 621st Commissioners` Meeting) • Financial and Managerial Accounting By Carl S. Warren, James M. Reeve, Jonathan Duchac Published February 9th 2004 by South-Western College Pub (first published 1998) • Hilton, Ronald W. Managerial Accounting. New York: McGraw-Hill, 1991. • Impact (2003). The Global Drinks Market. • International Wine and Spirits Record, 2004. • Livingstone, John Leslie. The Portable MBA in Finance and Accounting. New York: Wiley, 1992. • New Zealand Trade Development Centre, Sector Profile for Wine in the Taiwan Market Taipei, February 2009 • "Numbers You Should Know to Keep in Touch with Your Business." Profit-Building Strategies for Business Owners. May 1993. • Retailing in Taiwan. Euromonitor. May 2004. P195 • Thompson, Kevin D. "Business Management: Planning for Profit." Black Enterprise. April 1993. • The IWSR report on the global retail value of spirits, the IWSR, 2009 • 물류매거진(2009.09) 막걸리도 물류시스템은 필요하다, P. 57 • 국외 한류동향보고서(2009.6), 통신원 리포트를 중심으로.KOFICE • LOGISTICS CENTER(2010.9). 주류 물류시장 • 우리나라 전통주의 일본시장 진출 방안 연구. 미래 농정 연구원. 이상호 • Marketing(2010.1), 한국 대표 상품 및 문화 콘테츠의 해외 시장 진출 • 인터넷 식품신문, 김정배(2007.3.9), Food News • 농수산물무역정보, 조영대,세계 주류시장 동향 및 트렌드,통권 제 237호, pp6-13 • 웰빙마케팅 사례연구, 서지석(2005),연세대학교 경영대학원, p.6 • http://www.Kait.net • http://www.ttc.gov.tw/ • http://www.ttl.com.tw • http://www.ksdb.co.kr • http://www.chinapost.com.tw • http://eweb.trade.gov.tw • http://www.mofat.go.kr • http://www.kotra.org.kr • http://www.globalwindow.org • http://stat.tour.go.kr/ • http://korean.visitkorea.or.kr • http://kto.visitkorea.or.kr
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 97933046 100
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0097933046
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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