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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/52621

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/52621

Title:	糖尿病患者可食用之代糖餅乾之商業計畫 Diabetic snack business plan
Authors:	李沃謙 Lee, Scott
Contributors:	何小台 Ho, Chester 李沃謙 Lee, Scott
Keywords:	糖尿病餅乾 Diabetic Snack
Date:	2011
Issue Date:	2012-04-12 14:02:15 (UTC+8)
Abstract:	1. Background information 1 1.1 What is Diabetes? 1 1.2 What is the current situation of Diabetes? 2 1.3 What is the risk for Diabetes Patients? 4 1.4 Why Diabetic patients have to eat Diabetes Cookies? 5 2. General Company Overview 6 2.1 Name of Company and Product 6 2.2 Product 6 2.3 Company Slogan: “We are diabetic friendly and we taste good to boot” 7 2.4 Vision 7 2.5 Mission: 7 2.6 R&D 7 2.7 Production 7 3. Products 8 3.1 Diabetic Snacks. 8 3.2 Initial Launching Product Line-up 9 3.3 Secret Ingredient 9 4. Consumer Survey 11 4.1 Purpose of Consumer Survey 11 4.2 Consumer Survey Material 11 4.3 Consumer Survey Group 11 4.4 Test Methodology 12 4.5 Attribute Rating 12 4.6 Consumer Survey Result 13 4.7 Consumer Survey Result Analysis and Selling Point 14 5. Marketing Plan 15 5.1 Target Universe 15 5.2 Marketing Spending (Total NTD 67,000,000) 15 6. Analysis and Forecast 20 6.1 Consumer Survey Data Conversion 20 7. Financial Overview 24 8. Future Business Expansion Plan 25 8.1 Launching Stage 25 8.2 Purpose of Business Expansion 25
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 98933057 100
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0098933057
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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