政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/52617
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113648/144635 (79%)
造訪人次 : 51680921      線上人數 : 572
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/52617


    題名: 網路個人化禮品商店商業計畫
    Business plan of online personalized gift shop
    作者: 江靜茹
    Chiang, Anita
    貢獻者: 吳文傑
    Wu, Jack
    江靜茹
    Chiang, Anita
    日期: 2011
    上傳時間: 2012-04-12 14:02:11 (UTC+8)
    摘要: This document has been prepared to introduce the business plan of MyGift, an online gift shop providing personalized gift recommendations. The business plan includes business structure, company goals, capital requirements, start-up costs, projected financial statements, investment analysis and the industry outlook.
    MyGift Limited is an internet online store offering various types of products for gift selections. MyGift has identified its primary service on providing customer personalized gift advice; to that end the company has focused its efforts on establishment of a gift classification system to classify products based on recipient’s gender, age, personality, interest, profession….etc. The company goal is to be the premier website for online gift shopping adviser.
    MyGift will register its legal structure as a limited company, 100% owned by the company founder. As MyGift Limited operates its business on internet, the company will be started from the owner’s residential place at initial stage for cost saving purpose. The company will be established with seed capital of NT$500,000 for company operations. From the investment analysis based on a conservative approach, we project operation loss in the first year. Start from the second year, the company will turn to be profitable with positive net profit margin of 8.5% at the end of the period; the gross sales will reach TWD600,000. In year four, the net profit margin will reach 22% with gross sales rise to TWD720,000.
    Acknowledgement i
    1. Executive Summary 1
    2. General Company Description 2
    2.1 Mission Statement 2
    2.2 Target Customers 2
    2.3 The Industry 3
    2.4 Company Ownership 3
    2.5 Strengths and Core Competencies 3
    3. Products and Services 5
    3.1 Products Description 5
    3.2 Website Platform and Design 5
    3.3 Challenges 8
    4. Pricing Strategy 9
    4.1 Strategy 9
    4.2 Pricing 10
    4.3 Payment Terms 11
    5. Marketing Plan 12
    5.1 Market Outlook 12
    5.2 Marketing Strategy 16
    5.3 Competition 19
    5.4 Promotion 23
    5.5 Promotional Budget 28
    6. Operational Plan 29
    6.1 Company Set Up 29
    6.2 Website Construction 29
    6.3 Location 29
    6.4 Personnel 29
    6.5 Merchant Sourcing & Selection 30
    7. Financial Plan 31
    7.1 Important Financial Assumption 31
    7.2 Sales Forecast 31
    7.3 Cash Flow Statement 32
    7.4 Profit & Loss Projection 34
    7.5 Balance Sheet 35
    7.6 Break-Even Analysis 37
    8. Conclusion 38
    參考文獻: None
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933004
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0098933004
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML2436檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋