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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/52617
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| Title: | 網路個人化禮品商店商業計畫
Business plan of online personalized gift shop |
| Authors: | 江靜茹
Chiang, Anita |
| Contributors: | 吳文傑
Wu, Jack
江靜茹
Chiang, Anita |
| Date: | 2011 |
| Issue Date: | 2012-04-12 14:02:11 (UTC+8) |
| Abstract: | This document has been prepared to introduce the business plan of MyGift, an online gift shop providing personalized gift recommendations. The business plan includes business structure, company goals, capital requirements, start-up costs, projected financial statements, investment analysis and the industry outlook.
MyGift Limited is an internet online store offering various types of products for gift selections. MyGift has identified its primary service on providing customer personalized gift advice; to that end the company has focused its efforts on establishment of a gift classification system to classify products based on recipient’s gender, age, personality, interest, profession….etc. The company goal is to be the premier website for online gift shopping adviser.
MyGift will register its legal structure as a limited company, 100% owned by the company founder. As MyGift Limited operates its business on internet, the company will be started from the owner’s residential place at initial stage for cost saving purpose. The company will be established with seed capital of NT$500,000 for company operations. From the investment analysis based on a conservative approach, we project operation loss in the first year. Start from the second year, the company will turn to be profitable with positive net profit margin of 8.5% at the end of the period; the gross sales will reach TWD600,000. In year four, the net profit margin will reach 22% with gross sales rise to TWD720,000.
Acknowledgement i
1. Executive Summary 1
2. General Company Description 2
2.1 Mission Statement 2
2.2 Target Customers 2
2.3 The Industry 3
2.4 Company Ownership 3
2.5 Strengths and Core Competencies 3
3. Products and Services 5
3.1 Products Description 5
3.2 Website Platform and Design 5
3.3 Challenges 8
4. Pricing Strategy 9
4.1 Strategy 9
4.2 Pricing 10
4.3 Payment Terms 11
5. Marketing Plan 12
5.1 Market Outlook 12
5.2 Marketing Strategy 16
5.3 Competition 19
5.4 Promotion 23
5.5 Promotional Budget 28
6. Operational Plan 29
6.1 Company Set Up 29
6.2 Website Construction 29
6.3 Location 29
6.4 Personnel 29
6.5 Merchant Sourcing & Selection 30
7. Financial Plan 31
7.1 Important Financial Assumption 31
7.2 Sales Forecast 31
7.3 Cash Flow Statement 32
7.4 Profit & Loss Projection 34
7.5 Balance Sheet 35
7.6 Break-Even Analysis 37
8. Conclusion 38 |
| Reference: | None |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933004
100 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098933004 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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