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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/52616
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| Title: | 創業計劃 內建相機模組
Business Plan – Camera module house |
| Authors: | 張博凱
Chang, Allen |
| Contributors: | 何小台
Ho, Chester
張博凱
Chang, Allen |
| Keywords: | 創業計劃
內建相機模組
Business Plan
Camera module house |
| Date: | 2011 |
| Issue Date: | 2012-04-12 14:02:10 (UTC+8) |
| Abstract: | CMOS module house, which still enjoys the double digit gross margin in component supply chain, is one of the reasons facilitating the idea of start-up.
We think this idea is practical and also profitable as we have solid network in high-tech industry, as well as comprehensive knowledge and relatively easier than others to find talent for the team up and to be one of key suppliers in the supply chain in the future.
In order to make the business plan more structural, we explain the industry, product itself, market trend, market size and potential value we can earn, as well as the key names in the supply chain, including names of suppliers, competitors, and customers.
Regarding to the business target, we are not aiming the goal too high to be reached. Instead, we set 3-5% of total market share (in Notebook PCs, Tablet PCs, and Smartphones) after 1-2 years business operations. We think this is practical and also profitable as the size of PC and consumer electronics (CE products) are huge, and the earnings is usually surprising even the gross margin is low, as long as the volume is huge enough.
Acknowledgements ii
Tables of Contents iii
1. Executive Summary 1
2. Business Idea Background 2
3. Business Idea 4
4. The Industry 6
5. Map of Offices and Manufacturing 8
6. Market Outlook 9
6.1. Market Trend - Promising Products and Promising Bundle Rate 9
7. Opportunity Identification 11
8. Business Model 13
9. Company Structure and Ownership 15
10. Goals and Objectives 18
11. Products 19
12. Project Design and Development 22
13. Offered Services 24
14. Pricing Strategy 26
14.1. Frameworks for Internal and External Situational Analysis 27
14.1.1. CamTek’s CMOS module house SWOT analysis 27
14.1.2. Porter’s 5 Force Analysis 29
15. Suppliers 31
16. Customers 33
17. Competitors 34
18. Financials 35
18.1. Start-Up Expenses 35
19. Projected Income Statement 37
20. Projected Cash Flow Statement 38
21. Projected Balance Sheet 39
22. References 40 |
| Reference: | 1) CMOS vs. CCD: http://en.wikipedia.org/wiki/Image_sensor |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933027
100 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0097933027 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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