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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/51558
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/51558


    Title: 行動服務價值之研究--"價值限制"架構之驗證
    Realizing the value of mobile services —the verification of “limit-to-value” framework
    Authors: 曾淑玲
    Tseng, Shu Ling
    Contributors: 張欣綠
    Chang, Hsin Lu
    曾淑玲
    Tseng, Shu Ling
    Keywords: 行動服務
    潛在價值
    實際價值
    評價障礙
    轉換障礙
    Mobile Service
    Potential Value
    Realized Value
    Valuation Barriers
    Conversion Barriers
    Date: 2009
    Issue Date: 2011-10-11 16:50:27 (UTC+8)
    Abstract: The development of mobile services in the exhibition industry has become a popular issue in a mature internet environment. To successfully implement mobile services in the exhibition industry, exhibitors must be adequately involved in the unprecedented innovation activities. However, for exhibitors to buy into the service, it is essential for them to perceive the value of the service and actually achieve that level of value. With this in mind, this research aims to explore the value of mobile service investment and related value barriers from the perspective of exhibitors. We use the limit-to-value framework to examine the valuation process for mobile services in the context of the exhibition industry and focus on exhibitors in particular. This study can help us to understand the critical value-discounting factors and the valuation process for exhibitors as they consider adopting and using innovative mobile services in the exhibition industry.
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    Description: 碩士
    國立政治大學
    資訊管理研究所
    97356010
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097356010
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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