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    Title: 行動服務設計與個人特質配適度評量
    Accessing the fit between mobile service design and individual difference
    Authors: 林嘉仁
    Lin, Jia Ren
    Contributors: 張欣綠
    Chang, Hsin Lu
    林嘉仁
    Lin, Jia Ren
    Keywords: 行動科技
    行動服務
    會展產業
    個人特質
    服務設計
    Mobile Technology
    Mobile Service
    Exhibition Industry
    Individual Difference
    Service Design
    Date: 2009
    Issue Date: 2011-10-11 16:50:25 (UTC+8)
    Abstract: In the service economy, as markets change from offering physical products to offering service products, organizations across many industries must embrace this transformation to remain competitive. Mobile technology plays an important role in this transformation because of characteristics such as mobility. According to customer variability in service encounters, we identify several individual differences that affect the quality of the service encounter and try to determine how these factors moderate the effect of mobility in the design of the mobile service. Therefore, we argue that a fit exists between mobile service design and individual difference that increases service performance. The results of this inquiry can guide service providers in developing more attractive mobile services through mobile technology.
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    Description: 碩士
    國立政治大學
    資訊管理研究所
    97356001
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097356001
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

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