政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/51239

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/51239

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 114418/145447 (79%)
造訪人次 : 53242784 線上人數 : 603

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜尋範圍

查詢小技巧：

您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果

若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料

進階搜尋

主頁 ‧ 登入 ‧ 上傳 ‧ 說明 ‧ 關於政大典藏 ‧ 管理

到手機版

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/51239

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/51239

題名:	三大電腦晶片製造商之財務比較 A comparison of major computer chipset vendors in financial point of view
作者:	張鼎昱 Chang, Roger
貢獻者:	劉助 Liu, James 張鼎昱 Chang, Roger
關鍵詞:	晶片製造財務
日期:	2010
上傳時間:	2011-10-05 14:34:28 (UTC+8)
摘要:	The goal of this master thesis is to analyze the three major chipset players in today’s Personal Computer (PC) industry, while providing recommendations in different perspectives. One of the perspectives is from the investor’s point of view to single out a company with the most long term investment value. The other is from each company’s management point of view to suggest for the areas of improvement for the companies. Two of the three companies discussed in this thesis are American-based global companies namely, Intel and AMD, while the other is a Taiwanese company: VIA Technology. Various analyses were made to evaluate each company. In the general comparison of the companies, each company’s background information, product competitiveness, SWOT analysis and market share were discussed. In the finance diagnostics for each company, financial data from 2007 to 2010 were used as the basis in revealing a company’s quality and its ability to manage different types of risks. Enterprise value (EV), which was derived from the financial report, reflects a company’s true value. And each company’s EV per share was compared against their stock prices to see whether their stock prices have been reasonable or not. In conclusion, as an investor, Intel is the best choice for long term investment because of its scale and profitability. And as of the end of 2010, Intel’s stock price was below its enterprise value per share, so there was room for its stock price to rise. In addition, from the profit model map, Intel is located very close in region A in 2010 and it shows Intel is a very well-managed and profitable company. In management point of view, Intel would need to find its place in the emerging tablet PC market, which is being dominated by ARM architecture, as opposed to the x86 architecture in which Intel specializes at. AMD needs to improve on its visibility in the market, as AMD is rarely being seen on TV commercials or magazine advertisement. Via Technology can move to a niche market in order to avoid the 99% combined market share by Intel and AMD in the consumer PC market and be profitable again.
參考文獻:	【1】 Dr. James Liu. 2008. Profit Model handout 【2】 Intel home page http://www.intel.com 【3】 AMD home page http://www.amd.com 【4】 VIA Technology home page http://www.viatech.com.tw 【5】 Taiwan Market Observation Post System http://mops.twse.com.tw 【6】 Wikipedia http://en.wikipedia.org/wiki/Main_Page 【7】 Anton Shilov. 2001. Unit Growth of Microprocessor Market Begins to slow down - IDC. http://www.xbitlabs.com/news/cpu/display/20110225220332_Unit_Growth_of_Microprocessor_Market_Begins_to_Slow_Down_IDC.html 【8】楊旭. 2011. ATOM/ION靠邊站 AMD E350 深度評測 http://tech.hexun.com.tw/2011-01-29/127098371.html 【9】 Agam Shah. 2003. Intel, VIA Settle All Patent Cases. http://www.pcworld.com/article/110172/intel_via_settle_all_patent_cases.html 【10】 Taiwan Economic News. 2003. VIA, Intel reach patent suit settlement, to jointly face competitors http://www.cens.com/cens/html/en/news/news_inner_16038.html 【11】 China Times. 2011. 轉投資賺錢威盛虧轉盈在望 http://money.chinatimes.com/news/news-content.aspx?id=20110513000194&cid=1204
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 96933019 99
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0096933019
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

文件中的檔案:

檔案	大小	格式	瀏覽次數
301901.pdf	997Kb	Adobe PDF2	1201	檢視/開啟

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回饋