政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50968
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51690630      Online Users : 546
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/50968


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50968


    Title: 開設Betty花店的商業企畫書
    A Business Plan for Betty`s Florist
    Authors: 賈大衛
    Joughin, David
    Contributors: 吳文傑
    Wu, Jack
    賈大衛
    Joughin, David
    Keywords: 花店
    商業企畫書
    Date: 2010
    Issue Date: 2011-09-29 18:20:23 (UTC+8)
    Abstract: Betty’s Florist is a small shop located in Taipei City, Taiwan. It opened in 2006 in a store front recently purchased for the purpose. In the years since its opening, the shop has been able to cover its expenses, including the repayment of the loan financing the real estate. The owner had never looked at the flower business and the building as separate investments to determine whether gains by one were offset by losses from the other. Four possible scenarios are proposed as a result of this plan: operate the business in its current location, operate the business but sell the property and move to new location, abandon the business and hold the property, and abandon the business and sell the property.
    Analysis of the business revealed that while the business was generating a small amount of cash after payment of the loan, the owner had never allowed for a reasonable salary for herself, in effect making a large monthly investment in the business/ building combination. This plan then determines that the failure of the business to provide an adequate return stems from a combination of a poor location and complete lack of sales and promotion efforts. It then provides a detailed plan to reverse the losses, predicting a change to profitability in 2013.
    An independent analysis of the property revealed that it has indeed been profitable over the investment period. It is not expected to produce gains or losses in excess of the cost of capital in years to come. Since the real estate investment does not produce a large expected loss, it has been determined that the best option is to continue the business in its current location, pending a firm commitment by the owner to adopt the strategic changes.
    1. Executive Summary 1
    2. Company Summary 2
    2.1. Overview and Services offered 2
    2.2. Mission 2
    2.3. Vision 3
    2.4. Company Ownership 3
    2.5. Location and description of store 3
    2.6. History 6
    3. Scope and Purpose of Analysis 7
    4. Financial History of Flower Store 7
    5. Market and Competitor Analysis 11
    5.1. Market Analysis 11
    5.2. Competitor Analysis 12
    5.2.1. Delivery service 12
    5.2.2. Online sales 13
    5.3. Customer Analysis 13
    5.4. Summary of Market and Competitor Analysis 14
    6. Company Analysis 15
    7. Strategy and Implementation 16
    7.1. Management Summary 16
    7.2. Marketing Plan 17
    7.2.1. Internet Keyword Marketing Plan 17
    7.2.2. Social Media Advertising Plan 18
    7.2.3. Customer Relationship Management 18
    7.2.4. Forecasted Benefits of Marketing Plan 19
    7.3. Sales Forecast 21
    7.4. Milestones 23
    7.5. Conclusion of Business analysis 23
    8. Financial Evaluation of Real Estate 25
    8.1. Financial Summary of Real Estate (past) 25
    8.2. Financial Evaluation of Real Estate (future) 26
    8.3. Additional Factors 28
    9. Conclusion 29
    References 29
    Reference: 1. Taiwan’s Cut Flower Market is Abloom with Opportunities for US Exporters, 1995, retrieved from http://findarticles.com/p/articles/mi_m3723/is_n10_v7/ai_17850380/
    2. Kim James, April 1999, Flower Export Council of Australia Inc. The Taiwan Flower Market, retrieved from https://rirdc.infoservices.com.au/downloads/99-040
    3. Lee Tzong-Ru, Li Jan-Mou(2005), Key factors in forming an e-marketplace: An empirical analysis. Available online at www.sciencedirect.com
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933062
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933062
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2400View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback