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    题名: 派樂士在台上市計畫
    Pleomax launch plan in Taiwan
    作者: 陳于真
    Chen, Joy
    贡献者: 何小台
    Ho, Chester
    陳于真
    Chen, Joy
    关键词: 派樂士
    在台上市
    日期: 2010
    上传时间: 2011-09-29 18:20:21 (UTC+8)
    摘要: Pleomax is a new brand in Taiwan market, the key factor to launch this brand in Taiwan successfully is to build up a strong Brand awareness of Pleomax. In term of “Brand awareness”, Pleomax are also focusing on developing Products with great function in order to satisfy customer’s need. A long-term strategy will help Pleomax’s sales grow up continues.
    Directory ........................................................................................ 3
    Table Directory .......................................................................................... 4
    Ch. 1 Executive Summary ........................................................................ 5
    1.1 Objectives ........................................................................................................ 5
    1.2 Mission ............................................................................................................. 6
    1.3 Key to Success ................................................................................................. 6
    Ch. 2 Introduction: ................................................................................... 7
    Ch. 3 S Company Profile ........................................................................ 10
    3.1 S Group Background ...................................................................................... 10
    3.2 Business Scope of S C&T Trading & Investment Group .............................. 13
    3.3 S Corporation in Taiwan ................................................................................ 15
    Ch. 4 Products ......................................................................................... 16
    Ch. 5 Market overview and Market Analysis Summary .................... 18
    5.1 Taiwan 3C market .......................................................................................... 18
    5.2 Pleomax’s target Segmentation ...................................................................... 20
    5.3 Competitors .................................................................................................... 21
    Ch. 6 Strategy and Implementation Summary .................................... 26
    6.1 SWOT Analysis.............................................................................................. 26
    6.2 Global strategy: Business strategy of Pleomax globally ................................ 27
    6.3 Local strategy ................................................................................................. 30
    6.4 Blue Ocean Strategy: Value Innovation for Pleomax .................................... 39
    6.5 Sales Channel for Pleomax ............................................................................ 41
    Ch. 7 Management Summary ................................................................ 42
    Ch. 8 Financial Plan ................................................................................ 43
    Ch. 9 Conclusion ..................................................................................... 46
    參考文獻: Works Cited & Reference
    Pleomax: http://pleomax.com/
    Samsung C& T : http://www.samsungcnt.com/EN/index.asp
    Samsung Electronic: http://www.samsung.co.kr/
    Samsung Semiconducter
    http://www.samsung.com/global/business/semiconductor/
    Logitech: http://www.logitech.com/zh-tw/home
    Microsoft: http://www.microsoft.com/en-us/default.aspx
    Elecom: http://www.elecom.co.jp/global/
    Twnic: http://www.twnic.net.tw/NEWS/1036.html
    　　　http://www.twnic.net.tw/index4.php
    http://www.tcoc.org.tw/IS/Dotnet/ShowArticle.aspx?ID=5121&AspxAutoDetectCookieSupport=1
    CHINA CREDIT INFORMATION SERVICE, LTD.
    http://www.credit.com.tw/creditonline/
    http://www.credit.com.tw/newweb/market/weekly/index.cfm?sn=46
    經建會網站: http://www.cepd.gov.tw/m1.aspx?sNo=0011406
    Money DJ:　http://www.moneydj.com/
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933028
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097933028
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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