Reference: | 中文部分 Hill CWL and Jones GR (2007),策略管理第七版(Strategic Management Theory 7th edition),華泰文化事業股份有限公司 吳思 (2000),潛規則 : 中國歷史上的進退遊戲,究竟出版社 林碧慧 (2009),臺商在中國大陸之商業賄賂行為分析,國立台北大學犯罪學研究所,碩士論文 邱皓政 (2008),量化研究與統計分析,五南圖書出版股份有限公司 耿曙、林瑞華 (2007),制度環境與協會效能:大陸台商協會的個案研究,臺灣政治學刊 英文部分 Anderson EW, “Customer satisfaction and word-of-mouth,” Journal of Service Research, Vol.1, No.1 (1998), 1-14. Ambler T, Bhattacharya CB, Edell J, Keller KL, Lemon KN, and Mittal V, “Relating brandand customer perspectives on marketing management,” Journal of Service Research, Vol.5 (August 2002), 13-25. Augier M and Teece DJ., “Dynamic capabilities and the role of managers in business strategy and economic performance,” Organization Science, Vol. 20, Issue 2 (March/ April 2009), 410-421. Blackman C, “The rules of the game, St Leonards: Allen & Unwin.,” China Business (2000). Boddewyn JJ, “Political aspects of MNE theory,” Journal of International Business Studies, Vol.19, No.3 (1988), 341-363. Bourgeois L, “On the measurement of organizational slack,” Academy of Management Review, Vol. 6, No. 1 (1981), 29-39. Brewer TL, “An issue-area approach to the analysis of MNE-government relations’,” Journal of International Business Studies, Vol.23, No.2 (1992), 295-309. Clark BH and Ambler T, “Marketing performance measurement: Evolution of research and practice,” International Journal of Business Performance Management, Vol.3 (Winter 2001), 231-244. Day GS, “The capabilities of market-driven organizations,” Journal of Marketing, Vol.58 (October 1994), 37-52. Eisenhardt DM and Martin JA, “Dynamic capabilities: What are they?,” Strategic Management Journal, Vol. 21 (2000), 1105-21. Fang E and Zou S, “Antecedents and consequences of marketing dynamic capabilities in international joint ventures,” Journal of International Business Studies, Vol.40 (2009), 742-761. Freeman RE, “Strategic management: A stakeholder approach,” Pitman, Boston (1984). Griffin A and Hauser J, “The voice of the customer,” Marketing Science, Vol. 12, No.1 (1993), 1-25. Harris LC, “Market orientation and performance: Objective and subjective empirical Evidence from UK companies,” Journal of Management Studies, Vol.38, No.1 (2001), 17-43. Harris DA and Helfat CE, “The board of directors as a social network: a new perspective,” Journal of Management Inquiry, Vol. 16 Issue 3 (September 2007), 228-237. Henderson R and Cockburn I, “Measuring competence? Exploring firm effects in pharmaceutical research,” Strategic Management Journal, Vol. 15 (1994), 63-84. Holtbrugge D and Berg N, “Public affairs management activities of German multinational corporations in India,” Journal of Business Ethics, Vol.3, No.1 (March 2001), 105-119. Holtbrugge D and Berg N, “How multinational corporations deal with their socio-political stakeholders: an empirical study in Asia, Europe and the US,” Asian Business & Management, (March 2004), 299-313. Hult T, Ketchen D and Slater S, “Market orientation and performance: An integration of disparate approaches,” Strategic Management Journal, Vol. 26, No. 2 (2005), 1173-1181. Jaworski BJ and Kohli AK, “Market Orientation: Antecedents and consequences,” Journal of Marketing, Vol.57 (July 1993), 53-70. Kamakura, Ramaswami S, and Srivastava RK, “Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services,” International Journal of Research in Marketing, Vol.8, No.4 (1991), 329-49. Kobrin SJ, “Trends in ownership of U.S. manufacturing subsidiaries in developing countries: an interindustry analysis’, in F.I. contractor and P. Lorange (eds.),” Cooperative Strategies in International Business Lexington Books, Lexington, MA (1988), 129-142. Kohls J and Buller P, “Resolving cross-cultural ethical conflict: Exploring alternative strategies’,” Journal of Business Ethics, Vol.13 (1994), 31-38. Mentzer J, DeWitt W, Keebler J, Min S, Mix N, Smith C and Zacharia Z, “Defining supply chain management,” Journal of Business Logistics, Vol. 22, No. 2 (2001), 130-165. Nigh DW and Cochran PL, “Issue management and the multinational enterprises,” Management International Review, Vol. 27, No.1 (1987), 4-12. O’Sullivan D and Abela AV, “Marketing performance measurement ability and firm performance,” Journal of Marketing, Vol. 71 (April 2007), 79-93. Pisano GP and Wheelwright SC, “The new logic of high-tech R&D,” Havard Business Review, Vol. 73, No.5 (1995), 93-97. Porter ME, “Competitive advantage : creating and sustaining superior performance,” New York: Free Press; London: Collier Macmillan (1985). Reinartz W and Kumar V, “The mismanagement of customer loyalty,” Harvard Business Review, Vol.64, No.4 (2002), 17–35. Rust RT, Ambler T, Carpenter GS, Kumar V, and Srivastava RK, “Measuring marketing productivity: current knowledge and future directions,” Journal of Marketing, Vol.68 (October 2004), 76-89. Slater S and Narver J, “Market orientation and the learning organization,” Journal of Marketing, Vol. 59, No. 3 (1995), 63-74. Slotegraaf R, Moorman C and Inman J, “The role of firm resources in returns to market deployment,” Journal of Marketing Research, Vol. 40, No. 3 (2003), 295-309. Srivastava R, Shervani T and Fahey L, “Marketing, business processes and shareholder value: An organization-ally embedded view of marketing activities and the discipline of marketing,” Journal of Marketing, Vol. 63 (Special issue, 1999), 168-179. Teece DJ, “Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance,” Strategic Management Journal, Vol. 28 (2007), 1319-1350. Teece DJ, Pisano G, and Shuen A, “Dynamic capabilities and strategic management,” Strategic Management Journal, Vol. 18, No. 7. (August 1997), 509-533. Wartick SL and Wood DJ, “International business and society,” Blackwell Publishers, Malden, MA-Oxford (1998). Welge MK and Holtbrugge D, “Internationales Management (3rd edn),” Stuttgart:Schaeffer-Poeschel (2003). Wernerfelt B, “A resource-based view of the firm,” Strategic Management Journal, Vol.5, No.2 (1984), 171-180. Wiklund J and Shepherd D, “Knowledge-based resources, entrepreneurial orientation, and the performance of small and medium-sized businesses,” Strategic Management Journal, Vol.24, No. 13 (2003), 1307-1314. Woodruff R, “Customer value: The next source for competitive advantage,” Journal of the Academy of Marketing Science, Vol. 25, No.2 (1997), 139-153. Wu LY, “Applicability of the resource-based and dynamic-capability views under environmental volatility,” Journal of Business Research, Vol. 63 (2010), 27-31. |