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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/50724
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50724


    Title: 探討影響流通履歷食品購買意願之人格特質—運用3M階層模式
    The influence of personality on purchase intention of the food with traceability system —an application of 3M model
    Authors: 朱敏曄
    Contributors: 張愛華
    朱敏曄
    Keywords: 流通履歷
    食品履歷
    人格特質
    3M階層模式
    Date: 2010
    Issue Date: 2011-09-29 16:31:27 (UTC+8)
    Abstract: 近年來層出不窮的食品安全事件,引發消費者對於食品安全的恐慌與關切。我國經濟部商業司為了降低消費者對食品安全的疑慮、建立消費者信心,正積極推動「加工食品流通履歷追蹤計畫」。由於該計畫尚屬於發展階段,為了能夠提升消費者對於流通履歷食品的需求以督促食品業者積極建立流通履歷,因此,本研究從消費者端進行研究,深入探討影響流通履歷食品購買意願的因素,以找出讓消費者願意購買流通履歷食品的方法。

    本研究首先依據Mowen(2000)的3M模式,整合人格特質及行為意圖,以建立流通履歷食品購買意願的階層模式,接著以問卷調查的方式,衡量各個人格特質,最後運用結構方程模式分析,找出影響流通履歷購買意願的因素,並研究這些因素之間的關係。本研究重要的結果發現如下:

    基本人格特質中的外向性、開放性、嚴謹性及物質資源需求對於學習需求有正向的影響,此外,物質資源需求對於健康動機有負向的影響,身體資源需求對於健康動機則有顯著正向的影響。學習需求與健康動機進一步對食品安全關心度及流通履歷知覺品質有正向的影響。食品安全關心程度與流通履歷知覺品質則又進一步對於流通履歷食品購買意願有正向的影響。

    由於過去研究關於履歷食品購買意願的影響因素,尚未探討至更深層的人格特質因素,因此希望透過本研究,能夠瞭解人格特質與流通履歷食品購買意願之關係,了解消費者對流通履歷食品的認知與需求,以提供政府或業者推廣流通履歷食品參考。
    Reference: 一、 中文部分
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    二、 英文部分
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    三、 網路資源
    1. 行政院農業委員會(無日期)。產銷履歷怎麼做。台灣農產品安全追溯資訊網。取自http://taft.coa.gov.tw/ct.asp?xItem=6&ctNode=206&role=A。
    2. 行政院農業委員會(無日期)。國際食品追溯現況介紹。台灣農產品安全追溯資訊網。取自http://taft.coa.gov.tw/ct.asp?xItem=921&ctNode=252&role=C。
    3. 行政院衛生署食品藥物管理局(無日期)。認識食品追溯。行政院衛生署加工食品追溯網。取自http://tfts.firdi.org.tw/BaseInfo.aspx。
    4. 阿福(2010年7月26日)。FY99年度加工食品流通履歷追蹤系統商業試營運廠商徵求說明會【加工食品流通履歷追蹤計畫部落格文字資料】。取自http://blog.xuite.net/rfidfood/blog/36315296。
    5. 許輔(2007年3月30日)。食品追溯的發展與趨勢。行政院衛生署食品資訊網。取自http://food.fda.gov.tw/FoodNew/library/KnowledgeDetail.aspx?idCategory=126&KnowledgeID=98。
    6. Food Marketing Research and Information Center (FMRIC) (2008). Handbook for introduction of Food Traceability Systems (Guidelines for Food Traceability).取自http://www.fmric.or.jp/trace/en/handbook_traceability_en.pdf .
    Description: 碩士
    國立政治大學
    企業管理研究所
    94355038
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094355038
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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