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    題名: 台商生活在地化之個案研究-以廣州市為例
    The Localization of Taiwanese businesspeople in China-A case study in Guangzhou city
    作者: 李敏菁
    Lee, Ming Ching Anita
    貢獻者: 耿曙
    Keng, Shu
    李敏菁
    Lee, Ming Ching Anita
    關鍵詞: 群際接觸
    在地化
    台商研究
    intergroup contact
    localization
    Taishang Study
    日期: 2008
    上傳時間: 2010-12-09 15:22:32 (UTC+8)
    摘要: The purpose of this study is to investigate the core elements of merging into local society by reducing the prejudice. The following four factors were discussed : (1) equal group status within the situation, (2) intergroup cooperation, (3) common goals, and (4) the support of authorities, law or custom. Then subjects were recruited in the in-depth interviews. They were required do a field research during which the Taiwanese businessmen settled in Guangzhou. From the data analysis, it was discovered that the more good contact experiences Taiwanese Businesspeople have, the easier for them to reduce intergroup prejudice and leads to merge into local society easier in China. The main effected factor was not related to profit – making. Based upon the result of the thesis, if Taiwanese businesspeople lack for such good contact experiences to contact the locals, they would identify themselves as Taiwanese. The main concerns of this dissertation are as following：Would it the possible for Taiwanese to reduce their prejudice toward Chinese through intergroup contacts？And, would the intergroup contacts help Taiwanese immigrants integrate into local community？These two questions are answered.
    The purpose of this study is to investigate the core elements of merging into local society by reducing the prejudice. The following four factors were discussed : (1) equal group status within the situation, (2) intergroup cooperation, (3) common goals, and (4) the support of authorities, law or custom. Then subjects were recruited in the in-depth interviews. They were required do a field research during which the Taiwanese businessmen settled in Guangzhou. From the data analysis, it was discovered that the more good contact experiences Taiwanese Businesspeople have, the easier for them to reduce intergroup prejudice and leads to merge into local society easier in China. The main effected factor was not related to profit – making. Based upon the result of the thesis, if Taiwanese businesspeople lack for such good contact experiences to contact the locals, they would identify themselves as Taiwanese. The main concerns of this dissertation are as following：Would it the possible for Taiwanese to reduce their prejudice toward Chinese through intergroup contacts？And, would the intergroup contacts help Taiwanese immigrants integrate into local community？These two questions are answered.
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    描述: 碩士
    國立政治大學
    中國大陸研究英語碩士學程(IMCS)
    96925008
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096925008
    資料類型: thesis
    顯示於類別:[中國大陸研究英語碩士學程(IMCS)] 學位論文

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