| 參考文獻: | 一、中文部分
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二、英文部分
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三、網路部分
1.家樂福官方網站。http://www.carrefour.com.tw/index.asp
2.楊雅民（2008）。通路商抗通膨，狂打自有品牌。自由時報電子報。2008年4月2日，取自http://www.libertytimes.com.tw/2008/new/apr/2/today-e21.htm
3.PLMA website. http://plma.com/showinfo/showinfo2009.html |
